Rebel Girls’ Post

Not only is it just the right thing to do, but #brands now also have a compelling profit motive for ditching #stereotypes of #women in #advertising, according to a new from Effie Worldwide Ipsos UK #WomensEquality #Equality #genderequality

A strong brand story will help customers connect emotionally with your company’s mission. Your brand story should explain what compelled you to start your business and how that narrative continues to drive your company’s mission. Let’s break down how to write a brand story using Nike as an example! Here are 5 questions to ask yourself: 1. What does your company believe in? Nike example: Driving product innovation to help athletes reach their full potential. Nike also has a long history of ads supporting social causes such as gender equality, minority empowerment, anti-ageism, etc. 2. What pain points are you alleviating for your customers? Nike example: Offering stylish, innovative products for a wide range of sports. Creating a frictionless, personalized customer experience. 3. How does your business solve those problems? Nike example: Fostering a culture of innovation. Centering the customer experience in their strategy and investments. 4. What made you decide to take on this mission? Nike example: The co-founder of Nike, Phil Knight, loved running and originally wanted to bring affordable, high-quality running shoes from Japan to the American market. 5. Where do you see your business going in the future? Nike example: Nike is the world’s largest athletic shoe manufacturer and continues to invest in forward-thinking innovation and give back to their community. Don’t forget to follow us for more marketing tips. #businessowners #marketingstrategy #marketing #branding

Being able to articulate your brand story is paramount to your companies clarity and efficiency.

March's marketing round-up!📣 GoPro celebrated women, Beckham teamed up with Stella Artois, Jameson took over with a St. Paddy's bus, and Specsavers? Was that van a crazy coincidence or just genius marketing? 🤔Swipe to see the campaigns that had everyone talking! #marketingtrends2024 #creativecampaigns #digitalmarketing #viralmarketing #campaignhighlights #socialmediatrends #marketingcampaigns #marchhighlights

Barbie has made an immediate impact on the cinematic world, and her influence can be used to drive real change. With the use of #advertising, brands can turn this pink wave into a catalyst for reshaping traditional perceptions of women. It's not only about advertising though - it's about creating a lasting, positive impression in society. This Ipsos Views paper explains how strong female representation can lead to successful advertising campaigns. Not only is this a win for brands, but a win for society as well! #creativity #effectiveadvertising Read it here: https://lnkd.in/e8E4QS8f

A small number of women in executive roles in any industry is a concern, but particularly so for retail, where women dominate purchasing decisions. Ahead of International Women’s Day on 8 March, Drapers have published their annual survey of fashion retail companies listed on the FTSE and Aim markets. The results show a mixed picture of improvement on female representation in the boardroom but a reduction in the number of women in executive leadership roles. We were delighted to see our CEO Fiona Hathorn commenting on the findings in this summary of the report >> https://lnkd.in/d9y5bdXe #IWD2024 #Retail #WomenOnBoards #InternationalWomensDay #GenderEquality #GenderEquity #WomenLeaders

Barbie has made an immediate impact on the cinematic world, and her influence can be used to drive real change. With the use of #advertising, brands can turn this pink wave into a catalyst for reshaping traditional perceptions of women. It's not only about advertising though - it's about creating a lasting, positive impression in society. This Ipsos Views paper explains how strong female representation can lead to successful advertising campaigns. Not only is this a win for brands, but a win for society as well! #creativity #effectiveadvertising Read it here: https://lnkd.in/eEqN-SK7

Championing Gender Equality through Fashion and Activism: Johnnie Walker's Bold Stand Celebrating a monumental step towards gender equality with Johnnie Walker's groundbreaking campaign in Hungary! Teaming up with Dorko, the leading sportswear brand, they introduced a unique sneaker that's not just stylish, but also a symbol of breaking silence and barriers. Unveiled on International Women’s Day, 'The Uncomfortable Unboxing' campaign dared to challenge societal norms, igniting conversations often overlooked in Hungary's political landscape. With only 2% of influencers addressing gender inequality, this collaboration aimed to drive dialogue and action. Each sneaker came with an extended label, shedding light on the struggles faced by women in Hungary. By removing these labels, wearers symbolically advocated for overcoming societal constraints. Proceeds from sales supported the Equator Foundation, amplifying the impact on women’s rights. The results were astounding! All 1,000 pairs of sneakers sold out, sparking significant online engagement and website traffic. Notably, Johnnie Walker's social media presence soared, marking this campaign as a milestone in their commitment to social progress. This campaign beautifully merged fashion with activism, sparking vital conversations and driving tangible change in a region where gender issues often linger unaddressed. Let's continue to support initiatives that challenge the status quo and empower all genders. #GenderEquality #SocialProgress #JohnnieWalker #ActivismFashion https://lnkd.in/g6QSxNTH

Barbie has made an immediate impact on the cinematic world, and her influence can be used to drive real change. With the use of #advertising, brands can turn this pink wave into a catalyst for reshaping traditional perceptions of women. It's not only about advertising though - it's about creating a lasting, positive impression in society. This Ipsos Views paper explains how strong female representation can lead to successful advertising campaigns. Not only is this a win for brands, but a win for society as well! #creativity #effectiveadvertising Read it here: https://lnkd.in/e8KJa8Xw

In 2008, the retail industry was a stark landscape for women of color. Women made up 65% of the workforce but only 22% of leadership roles. For women of color — Latinas, Asians, and Blacks combined — the number was less than 1%. This glaring disparity was not just disheartening; it was a call to action. This week, Kimberly Lee Minor shares her insight into the Journey of Women of Color in the retail industry and shares her vision to see women of color climb the corporate ladder in the retail world. Read the full article here: https://bit.ly/46O0C1o #guest #womenofcolor #journey #retail #heartandhardwork