Paul Luckett’s Post

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B&T Top 10 Technologist | Ad tech expert, and problem solving extraordinaire.

Today is my farewell, to a journey that changed my life in ways I never imagined. Unfortunately, my role as Head of Ad Tech and Commercial Innovation at News Corp Australia was impacted in the recent restructure, and as such, I've now left the business. I arrived at NCA nearly 7 years ago, with one goal, change the way News Corp Australia views and does Ad Tech. When I arrived there was no dedicated ad tech department, and I was given the privilege and honour of building it up from scratch. Doing so, alongside an amazing boss and legendary employees, was the highlight of my career to date. While the department we built has come to an end, I hold my head high knowing what we achieved together during the time we had. It wasn't until these last few weeks that I actually realised that I achieved my goal a long time ago. As a very competitive person with a very high standard for output, I never stopped to take a moment to reflect on my teams achievements, just always pushed harder and aimed higher. But the number of people across the business that reached out and said such amazingly kind things, telling me how much of an impact I'd had on them, was heart-warming to say the least. Though, while I am very proud of myself, I would have been a nobody without the people that supported me along the way, and I'm even more proud of all the people I had the honour of leading during these 7 years. I have a lot of people I could thank, but for times sake, I'll just say, to the following people, thank you so much for everything, I wouldn't be facing the biggest and most exciting opportunities of my career right now, if it wasn't for you guys. Jason P. Denny Katherine McVeity Jessica Richardson Declan Dowd Harrison Bourke Jordan Gemmell Mitchell Brunner EJ Currie Shannon McBride Nayonika Rekhy Russell Homer Nathalie Delpierre As the cliché goes, the end of every journey, is the start of another, and I already know the next one will be incredible. My new goal won't be just changing a business, but changing an industry. See y'all soon. (Why am I dressed like a cowboy? well, coincidentally my farewell is July 4th, so I'm celebrating it as my own Independance Day, in my best American getup)

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Best wishes for your next amazing adventure!

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Keaton G.

Transformational Digital Marketing Leader | Future-Proof Strategies

4d

It's been great working with you. You've left cowboy sized shoes to fill and whoever eventually gets your knowledge will be lucky AF. Have a drink for me tonight.

Mark Lollback

Founder & CEO Global Mentorship

3d

Hi Paul, sorry to hear the news - it is always a day of reflection and sadness when you have to leave a business and role that you have given 110% to.. as per my post the earlier in the week to all of the people being made redundant at the moment - my offer for a professional HUG and to shout you a coffee and see how I can help still stands.. if you are interested in a free coffee and a chat - email me and we can set up a time... mark@globalmentorship.io cheers Mark

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Christopher Stobbs

Leadership | Performance Media | Marketing | Digital | Customer Success | Ad-Technology | Operations | Platform Product

1d

All the best mate, not that you need it but if you want help when landing your next gig just shout

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Shannon McBride

Senior Program Delivery Manager at News Corp Australia

4d

I LOVE this look 💙 Luckett it's been an absolute pleasure to work with you, along side you & for you. I am looking forward to seeing what you do next. See you next time I'm in Sydney for a few bevies 🍻

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Matthew Wheeler

Ad Product & Strategy Director

3d

It's been a hell of a ride mate, glad to have worked alongside you for so long! I'll always be available to ride shotgun on whatever adventure awaits for you!

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Chris Brinkworth

Auditing & correcting the course of Privacy's impact on Marketing Data & Technology strategies. From Cookieless to Consent Management, Australian Brands engage us as their partner of record to navigate change.

4d

You are built for building the things that you do mate. Love this post.

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Shannon Fitzpatrick

Consultant | Commercial Director | Programmatic | Partnerships | Media Transformation | Data Driven Advertising | SaaS Sales

4d

Congrats on a good innings there mate. I was at News for seven years also. Still look fondly back at my time there with so many great people. Best wishes for this next adventure - you are definitely dressed appropriately. 🤠

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Jonathan Peach

Account Director | Amazon Web Services (AWS)

4d

All the best cowboy! Looking forward to seeing what you do next!

Ashton De Santis

CTV | Data | Supply | Product

4d

Such an achievement mate. Congratulations on the legacy you’ve left and celebrate being proud of it. Can’t wait to see where you’ll end up next

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