The Yahoo DSP is proud to announce the full integration of LiveRamp's Authenticated Traffic Solution (ATS) with Yahoo ConnectID, now available to all publishers. This integration empowers partners like Allen Media Group, CarGurus, DISH Media, FloSports, and Philo to unlock new addressable demand and enhance targeting capabilities. This milestone underscores Yahoo's commitment to privacy-first, effective advertising technology. Discover how our new capabilities can benefit your campaigns in this piece from AdMonsters and Yakira Young: https://lnkd.in/eQj9G_-P
About us
Your business matters. And we’re in the business of helping you grow it. We’re a global company with access to one of the largest online audiences, and we know a thing or two about connecting people to their passions. We develop the solutions and insights that create meaningful connections, amplify your brand, and drive impact across advertising, search, and media.
- Website
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http://adtech.yahooinc.com
External link for Yahoo Advertising
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, CA
- Type
- Privately Held
Locations
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Primary
Sunnyvale, CA, US
Employees at Yahoo Advertising
Updates
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Yahoo Advertising reposted this
Leaders in sustainability come from every corner of the ad industry, even when it’s not officially part of their title. Our podcast mini series features many of those voices, starting with Yahoo’s Chandra Cirulnick Listen to our first episode to hear Chandra share stories about her personal connection to the sustainability movement, and learn why Yahoo has jumped at the chance to give buyers the flexibility to ‘choose your own adventure’ when it comes to decarbonization. Find it on on your favorite podcast apps: 🎙 Spotify: https://lnkd.in/eAQu9Y2P 🎙Apple Podcasts: https://lnkd.in/en7geUmH #sustainablemedia #greenmedia #digitalads #adtech #sustainableadvertising #sustainablemarketing
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📣 Attention! Our latest research with Omnicom Media Group and Amplified Intelligence highlights how devices, domains, and formats impact consumer attention and business outcomes. Key Insights: 📺 CTV Dominates Attention: CTV captures the highest Active Attention, delivering 9.7 average Active Attention seconds – nearly 8x more than mobile and 16x more than desktop. 📱 Mobile Drives Sales: While CTV garners higher attention, mobile devices lead in driving conversions. Also, consumers exposed to a brand’s ad had a higher purchase intent on mobile. 📈 Market Share Dynamics: Larger brands benefit more from passive attention, while smaller brands gain more value from active attention. However, CTV benefits brands of all sizes due to high passive and active attention levels. Check out more of the results from the study! #YahooDSP #CTV #attention #adtech
New Global Research Reveals Dynamics of Consumer Attention and Business Outcomes | Yahoo Advertising
advertising.yahooinc.com
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The road to personalization and performance just got a lot smoother. Enter the #YahooDSP Deep Dive series. Join us on Thursday, July 18, where you’ll get expert advice on how to: Capitalize on the Commerce Media opportunity with special guest Elizabeth (Gianatasio) Cotogno from Kroger Precision Marketing / 84.51˚. Engage in smarter (not harder!) buying with Yahoo Blueprint Performance presented by Kavisha Doshi. Save time and resources with Yahoo Creative featuring Michelle Gerstley. See you there! Register now: https://yhoo.ly/4eZLFhD #AdTech #Advertising #DigitalMarketing #RetailMedia
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The Yahoo DSP announced today that it has partnered with premium digital advertising platform Ozone | Powering the premium web to offer marketers self-service access to premium publishing groups in the UK. For the first time, self-service buyers using Yahoo Backstage can enjoy a more direct and efficient gateway to access highly attentive audiences, primed to convert at scale, in some of the most engaged, journalism-led environments. The partnership further enhances Yahoo Backstage’s credentials as one of the largest MFA-free supply sources and reflects our dedication to innovation and excellence in digital advertising. Read more on how the partnership can benefit your advertising strategy: https://lnkd.in/evzEg_8s
Ozone partners with Yahoo Backstage to offer self-service users direct access to premium publisher audiences | Yahoo Inc.
advertising.yahooinc.com
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Yahoo Advertising is proud to expand its measurement suite through partnerships with Comscore, Inc., iSpot.tv and Samba TV. These partnerships bring advanced third-party measurement solutions, offering advertisers the precision and granularity needed to drive successful CTV campaigns. 📊 This expansion is part of Yahoo's commitment to providing robust, third-party measurement solutions. Discover how our new measurement capabilities can benefit your campaigns: https://lnkd.in/g7A-sW4W
Yahoo Further Expands its CTV Measurement Suite with Comscore, iSpot, and Samba TV | Yahoo Inc.
advertising.yahooinc.com
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At 11am tomorrow, explore "The Impact of Real Beauty: How Brands Have Reshaped Culture With Authentic Representation" presented by MAKERs powered by Yahoo, featuring: * Alessandro Manfredi, CMO, Dove * Firdaous El Honsali, Global VP, Dove * Lisa McKnight, EVP and Chief Brand Officer, Mattel, Inc. * Stacy Wright Malone, VP Global Business Marketing, Pinterest * Alicin Reidy Williamson, Chief Diversity & Culture Officer, Yahoo Moderated by Jess Weiner, Cultural Expert and CEO of Jess Weiner, LLC. Secure your spot here: https://yhoo.ly/4etPhbp
Yahoo Speaker Series on Thursday
signonwithyahoo-thursday.splashthat.com
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Get ready for an epic Day 4 at Yahoo Beach! We're hosting two grand-slam panels powered by Makers. First, dive into "The Future of Girlhood" with Jess Weiner in conversation with: * Lisa McKnight, Mattel, Inc. * Rachel Lowenstein, Mindshare Secure your spot here—this is a conversation you don't want to miss! https://yhoo.ly/4etPhbp
Yahoo Speaker Series on Thursday
signonwithyahoo-thursday.splashthat.com
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🚀 Join us for a pivotal discussion tomorrow at 3pm at Yahoo Beach: Young men’s attitudes towards gender equality are in an alarming downward spiral. What’s fueling this trend, and how are these factors interconnected? The Unstereotype Alliance gathers leading experts to tackle these pressing questions and outline crucial steps for brands to steer towards a more inclusive future. Join us for "Monolithic Masculinities: Are we leaving men and boys behind?" moderated by Sara Denby, Head of the Unstereotype Alliance Secretariat at UN Women. Our panel features voices shaping change: 🌟 Rachel Lowenstein, Global Head of Inclusive Innovation, Mindshare 🌟 Michelle Terry, CEO, Movember 🌟 Dr. Rebecca Swift, SVP Creative, Getty Images 🌟 Fernando Desouches, Managing Director, BBD Perfect Storm’s New Macho 🌟 John L Williams, Global Director for Scotch, Captain Morgan, and Gordon’s, Diageo This conversation promises deep insights and actionable strategies. Don’t miss out—register now and contribute to building a better tomorrow for all! https://yhoo.ly/3xmccoC
Are we leaving men and boys behind?
docs.google.com
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Thrilled to announce the launch of our new creative solution: Yahoo Creative. ✨ Yahoo Creative empowers the world’s leading brands to take full advantage of the unparalleled potential of creative for their campaigns. Developed in partnership with Innervate (formerly RevJet), this innovative platform empowers brands and agencies to future-proof creative in their campaigns. With data and technology coupled with best-in-class expertise, Yahoo Creative drives superior personalization and engagement. Yahoo Creative seamlessly integrates with the #YahooDSP and is built to scale to other ad tech platforms, ensuring impactful creative across CTV, mobile, display, DOOH, and more. Discover how this new solution can transform campaign creativity.
Exclusive: Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads Via Its DSP
adweek.com