About
Articles by Keaton
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The Dangers of Google's Algorithmic Censorship
The Dangers of Google's Algorithmic Censorship
By Keaton G.
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Controversial opinion: The internet, and programmatic has always been broken, it needs a rethink, not workarounds to maintain the status quo
Controversial opinion: The internet, and programmatic has always been broken, it needs a rethink, not workarounds to maintain the status quo
By Keaton G.
Activity
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What do Australian Federal Police, ANZ, JB Hi-Fi and every other Australian bank, e-commerce, government bureau or business have in common? Their…
What do Australian Federal Police, ANZ, JB Hi-Fi and every other Australian bank, e-commerce, government bureau or business have in common? Their…
Posted by Keaton G.
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Why is a strategy offsite necessary and important for all departments? (Even if it's just a bunch of sticky notes and socialising). A process…
Why is a strategy offsite necessary and important for all departments? (Even if it's just a bunch of sticky notes and socialising). A process…
Posted by Keaton G.
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Lo-fi is the new Hi-fi. When anyone can create hyper-realistic fanciful high production looking images and videos, appreciation for automata and…
Lo-fi is the new Hi-fi. When anyone can create hyper-realistic fanciful high production looking images and videos, appreciation for automata and…
Posted by Keaton G.
Experience & Education
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Ai Ad Builder
View Keaton’s full experience
See their title, tenure and more.
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Licenses & Certifications
Volunteer Experience
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Advertising Volunteer / Ambassador
Youth Projects Ltd
- Present 10 years 5 months
Social Services
I volunteered for a day at youth projects, helping to understand their online audience better.
Now I am an ambassador, I believe they are the most resourceful, honest and impactful charity in Melbourne. -
Social Media Volunteer
Mumbrella
- Present 12 years
I volunteer every year at Mumbrella 360 to help with their social streams throughout the conference.
This provides a chance to be at an internationally renowned industry event that I would otherwise not be able to attend.
Tasks involve:
-moderating and asking questions during each session from Twitter
-promoting and tweeting at every stream to spread session insights and knowledge for those at the conference and also those who cannot attend
Publications
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NFC or not to be?
AD News
See publicationAn Ad News blog post on NFC and Advertising with an industry focus.
Honors & Awards
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MMA Silver Trifecta
Mobile Marketing Awards
https://wavemakerglobal.com/ie/news-wavemaker-australia-wins-silver-trifecta-at-prestigious-mma-smarties-awards
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Best Branding
OMG Pitch - Off awards
At the yearly OMG Pitch - Off, our team won best overall branding for the pitch. This involved a live brief from a client and 24 hours to respond and pitch to the client.I designed the deck which heavily influenced the branding of our own team and also the communication of our big idea.
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IAA Certification
International Advertising Association
I received an International Advertising Association certification at the end of 2012 for undertaking training through a recognised program.
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OMG Scholarship/Internship
Omnicom Media Group
I am the first receiver of a new scholarship from OMG. This scholarship was awarded to me after a round up of interviews by many applicants.
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OMD Presentation
OMD
My team was chosen to present at OMD. Our faux client was McDonalds and the presentation/plans book was well received.
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INTERAD competition
INTERAD
I was involved in the 2011 Interad competition. This is a global advertising competition, where the winning team presents their strategy to Dentsu London. Our faux client was Canon. We made it into the top ten.
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PHD Creative Presentation
PHD Creative
My team was selected to present our recommendations to head department directors at PHD Creative. Our strategy and creative executions were well received.
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