Paul Luckett’s Post

If you’re attending #programmatic24 in Sydney, don’t miss our panel “IP Redemption: Resurrecting Precision in CTV Ad Metrics” on 7 March. In this session, Charlie Johnson and Vinod Kashyap - two of the world’s most notable IP geolocation and intelligence experts – will cover:   📺 The role of IP-address data in CTV advertising and measurement, what information you can/can’t extract from an IP address and how IP address data accuracy can be realized. 🥸 We’ll explore how anonymous traffic impacts your ad spend and measurement, combatting VPNs/ proxies with IP data and overcoming the challenges of using data solutions with more privacy regulations on the horizon. #programmatic #adtech #digitaladvertising #programmaticadvertising

This Digiday article and video is insanely good at demystifying the Attribution Reporting API in Google’s Privacy Sandbox - would recommend if like me you still have questions!

DOOMED! We fear what we do not know. Facing the looming threats of cookie deprecation, IP protection, and increased regulation, it's tempting to declare, “AdTech is Doomed.” Sound familiar? Check out this video by Terence Kawaja of LUMA Partners from 2017. AdTech will never die. Want to share your ideas, views or simply network? Join the ATG Community.

Describing the current fragmented ad landscape as complicated and costly may be putting it lightly. The biggest ad giants may be able to handle the shift, but smaller players who do not have the same resources to invest in new technologies and partnerships will be behind the eight ball. Tensions are growing, and that’s why I’ve said that 2024 could be our tipping point. I define this year as the time we redefine the rules of engagement, whether it comes to evolving privacy laws, groundbreaking tech innovations, or other legal/antitrust challenges. The actions the big guys take regarding these changes will have a ripple effect on the smaller players - and in a very bad way if they get to follow through with their plans. It's a classic David vs. Goliath. This could be a signal of the digital landscape's future trajectory. All parties will feel it. #Advertising #Privacy

🎙 Data Breaches, Data Leaks, and "Data Events" Oh My! This week on the #LighthouseITPodcast, we discuss several new and old data breaches, hundred-year-old websites, the latest craziness going on over at Xwitter, Meta changing their advertising, advances in deep-fake technology, and more! Have a listen and #GetLITS! Don't forget to read the #LITSbits on the new #LighthouseHub as well! ⁠https://buff.ly/3qUIPXm

Just wanted to highlight some topic you wouldn't think of immediately: Consent Management Platforms (CMP). I know Privacy topics have been overwhelming in the past 2 years, making it easy to forget, but there's revenue losses in the space for those who don't update. As far as I know, a lot of major publishers already did the switch to a google-certified CMP, but here's a reminder if you haven't. For more, here's an article that mentions our (Cosmic Lounge) thoughts on this, on stage with some friends like Božo Janković and the enablers, Gamesforum, AdInMo and Usercentrics: https://lnkd.in/dtSC8FxA #admonetization #consentmanagement #mobileapps #mobilemoney

🚦Stay ahead of the game with Traffic Cop's watchful eye! https://bit.ly/41Wxhkn With Traffic Cop’s vigilant detection, we notify you of policy breaches with guidance to ensure clicks on your ads are genuine and comply with ad partners’ policies.✨ #monetizemore #adtech #invalidtraffic #trafficcop #googlepolicy

We’re seeing a shift towards first-party data, opted-in, consented users, that enables that same level of interoperability [of third-party cookies], which requires much more close collaboration and communication with your counterparty via API MadTech

In the final chapter of our special report A History of Ad Tech, we cover how the digital media industry had to come to grips with growing privacy requirements. #adtech In this piece, we speak to Ana Milicevic of Sparrow Advisers, Bob Walczak of MadTech, and Arielle Garcia of ASG Solutions.

The advertising landscape is evolving with the changes to the privacy ecosystem. And it's crucial for all stakeholders to embrace it, while offering meaningful connections to their users. A DSP that's empowered to work within the privacy-first landscape is more crucial than ever! Swipe through to know more! #privacyfirstera #mDSP #fullfunnelprogrammatic