Paul Luckett’s Post

We're discussing Privacy Sandbox Fit-Gap Analysis in APAC next week with our expert panel, in association with ExchangeWire Join us on March 5th by registering here: https://bit.ly/3TiduJf #apac #privacysandbox #webinar

Privacy in practise? Join for the IAB Techlab Privacy Event in London on 16.11.23 and meet the right people. Meet with folks implementing privacy in the advertising ecosystem and hear about real practises. I will have a panel with Achim Schlosser to talk about 1st Party Curated Adressability. If you want to scale 1st party you have to control 1st party data. https://lnkd.in/e73UP_8a 1PCA could be an exciting solution for this problem. #REARCPrivacyLondon

Addressability is #adtech’s most important topic in 2024, and Google's rollout out The Privacy Sandbox is sure to be felt throughout the advertising ecosystem. At our #CES2024 roundtable on the topic, I'll host Anthony Katsur from IAB Tech Lab and Anthony Chavez from Google to address challenges and opportunities, and to share details about what to expect. Please join us for this timely conversation here https://bit.ly/3ti1HAJ  

⚖️ Achieving the delicate balance between user privacy and monetization is crucial, more so if you're working in digital marketing. Usercentrics' own Tilman Harmeling is joined by guest expert Pape Nicholls (Google) to talk about Google Consent Mode, Consent Management Platforms (CMPs) and how these tools protect user privacy while also increasing revenue. 📌 Don't miss out, watch now for free 👀 https://bit.ly/3Q92ECw

For those in my network in marketing, I'd highly encourage you to join this webinar. Ogury is leading in the contextual space which is only becoming more and more valuable!

If you are struggling with effective advertising now that 3rd party cookies are fading out and you want to know what you can do about it, join us in our Webinar starting at 3pm CET today! As an industry we are all focussing on contextual, but it doesn't provide the valuable insights that advertisers need. Personified Advertising is the answer and goes beyond contextual. In this webinar we will show you how our zero party data enables advertisers to reach persona's, not people, at scale while respecting user privacy. Register here for our Webinar: https://lnkd.in/e-zMnHzp

Since Chrome deprived the first batch of its users of third-party cookies, the MarTech landscape has been rapidly evolving. To keep you ahead of the curve, we're transforming how we deliver updates. Welcome to the new "Cookieless Newsroom"—your go-to for concise, in-depth insights in this cookieless era. In the first episode, you can read about the CMA’s report, IAB’s Privacy Sandbox GAP analysis, and many more. Read the full article: https://lnkd.in/dZbYTdP6

Hello friends!! Check out how RTB House is leading the way on cookieless!

Happy World Data Privacy Day! As part of Usercentrics, we're celebrating the new era of privacy-led marketing, where user consent takes center stage. Embracing transparency and respecting user choices is the key to building trust. Let's champion a future where privacy isn't just a policy but a promise! To learn more about our vision to build a world where user privacy enables a thriving digital ecosystem go to https://lnkd.in/dmYcMMsp. #DataPrivacyDay #ConsentLedMarketing #PrivacyLedMarketing #PrivacyFirst

In an evolving data landscape, brands are constantly having to figure out how they remain privacy-centric. As well as keeping an eye on privacy, brands also need to achieve personalisation. It's not an easy task! This article from ExchangeWire brings industry experts together to share their thoughts, including Hugh Stevens UK MD at LiveRamp. Read more here: https://lnkd.in/eGjSjgNH #Personalisation2024 #AdTech #DataPrivacy