“I am deeply grateful to have had the opportunity to with Paul - twice (at Telstra Media and most recently at News Corp Australia). Paul is a remarkable leader and visionary in the ad tech space. Over the past six years at News Corp Australia, Paul has been the driving force behind its Ad Tech team, transforming it into a powerhouse of innovation and efficiency. His role as the Head of Advertising Technology and Innovation was not just a title; it was a testament to his dedication, expertise, and unwavering commitment to excellence. Paul's leadership was instrumental in shaping NCA's business strategies and recruiting top-tier ad-tech vendors, enabling it to deliver market-leading solutions for both direct and programmatic advertising. His ability to foresee industry trends and adapt to the ever-evolving landscape of ad tech has been invaluable for the publisher. Paul is not only a thought leader with over 13 years of experience in the media and marketing industry, but he is also a passionate advocate for empowering ad tech teams and driving commercial value for publishers. His involvement with IAB Australia, from his tenure on the Standards and Guidelines Council to his current role as an Executive Technology Council member, highlights his dedication to fostering industry collaboration and advancing critical conversations around programmatic transparency, privacy readiness, and ad tech standards. Paul's impact and quality of work will continue to influence and inspire. I am honoured to have worked alongside him and look forward to partnering with him to lead and innovate for many more years to come. Thank you, Paul, for your passion, empathy, mentorship, vision, and for the incredible contributions you have made to the team and the industry as a whole.”
About
Paul is an ad tech thought leader with over 13 years experience within the media and…
Activity
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Exciting news and a significant launch for the partnership between News Corp AU, Liveramp, and Yahoo, marking a pivotal shift away from third-party…
Exciting news and a significant launch for the partnership between News Corp AU, Liveramp, and Yahoo, marking a pivotal shift away from third-party…
Liked by Paul Luckett
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Reflecting on my journey at Zitcha after 2 months, I'm grateful for the invaluable lessons that have accompanied me from my time at Amazon…
Reflecting on my journey at Zitcha after 2 months, I'm grateful for the invaluable lessons that have accompanied me from my time at Amazon…
Liked by Paul Luckett
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Some job news...... After four fantastic years at Future, I'll be leaving the business at the end of August. The company is changing its strategy to…
Some job news...... After four fantastic years at Future, I'll be leaving the business at the end of August. The company is changing its strategy to…
Liked by Paul Luckett
Experience & Education
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News Corp Australia
View Paul’s full experience
See their title, tenure and more.
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Licenses & Certifications
Courses
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Adobe Reports & Analytics Implementation Training
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IAB Digital Ad Operations Training
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Honors & Awards
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B&T Top 10 Technologist
https://www.bandt.com.au/
Recognised at number 6 on B&T's Top 10 Technologists in the Australian Media, Marketing and Advertising industry, for significant experience and contribution both at an organisational and industry level.
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Annual CEO Award
David Thodey (CEO)
For outstanding contribution on the 'Smart Stadium' project team, and the deployment of Telstra Stadium's first ever public WiFi and corresponding digital media.
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1 person has recommended Paul
Join now to viewMore activity by Paul
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Congratulations Brisbane South Bank on your 25th anniversary…. Pleasure to be invited tonight. Nicole Comerford Janine Watson Inner Sanctum Sports…
Congratulations Brisbane South Bank on your 25th anniversary…. Pleasure to be invited tonight. Nicole Comerford Janine Watson Inner Sanctum Sports…
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Co-working shenanigans today…. Nicole Comerford Inner Sanctum Sports Management Brisbane Business Hub
Co-working shenanigans today…. Nicole Comerford Inner Sanctum Sports Management Brisbane Business Hub
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Why is a strategy offsite necessary and important for all departments? (Even if it's just a bunch of sticky notes and socialising). A process…
Why is a strategy offsite necessary and important for all departments? (Even if it's just a bunch of sticky notes and socialising). A process…
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The Nine Ad Manager team had a great time at the Football NSW State Cup this weekend. Congratulations to all the teams participating and it was…
The Nine Ad Manager team had a great time at the Football NSW State Cup this weekend. Congratulations to all the teams participating and it was…
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Wisdom is the ability to see both sides and weigh them appropriately. #principleoftheday
Wisdom is the ability to see both sides and weigh them appropriately. #principleoftheday
Liked by Paul Luckett
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What a week!! 🔥🔥🔥 Head & heart are full after spending a great few days with my epic team at Zitcha. Talking customer centric strategies and…
What a week!! 🔥🔥🔥 Head & heart are full after spending a great few days with my epic team at Zitcha. Talking customer centric strategies and…
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🍪 Third-party cookies are at least half-gone already 💥 Signal fragmentation is ongoing as traditional media continues to digitise 🚀 The future is…
🍪 Third-party cookies are at least half-gone already 💥 Signal fragmentation is ongoing as traditional media continues to digitise 🚀 The future is…
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Great piece by David Nyurenberg in AdExchanger. "The industry’s North Star of reaching the right person at the right time with the right message…
Great piece by David Nyurenberg in AdExchanger. "The industry’s North Star of reaching the right person at the right time with the right message…
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Paramount is set to merge with Skydance Media, ending Shari Redstone's family control and providing crucial funds. Read it here:
Paramount is set to merge with Skydance Media, ending Shari Redstone's family control and providing crucial funds. Read it here:
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G'Day LinkedIn Fam :-) Get ready for another fabulous edition of "Friends of Desi" – the series where I catch up with incredible industry pals during…
G'Day LinkedIn Fam :-) Get ready for another fabulous edition of "Friends of Desi" – the series where I catch up with incredible industry pals during…
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"Post-cookie" and "cookieless" are misleading terms that lead our focus astray. There is targeting and there is measurement. Each is solvable without…
"Post-cookie" and "cookieless" are misleading terms that lead our focus astray. There is targeting and there is measurement. Each is solvable without…
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