Consumer behaviors are shifting quickly and dramatically, putting the cost of attention at an all-time high. That means it’s more important than ever that your advertising be impactful, channel-appropriate, and breakthrough without creating fatigue. Read on for tips from political campaigns on using an omnichannel approach to create a more holistic campaign.
The Trade Desk
Technology, Information and Internet
Ventura, CA 197,810 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
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- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
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Updates
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Integrations with creative ad servers can lead to better efficiencies, better client relationships, and a better consumer experience - all thanks to automation. OMD Germany Managing Partner of Activation Digital, Markus Kerken, explains how one specific integration with our platform has been critical in helping his teams be more efficient and allow them to save, on average, an estimated one month per year of working time.
Can automation make advertising better? Hint: Yes | The Trade Desk
thetradedesk.com
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For the first time, the 2024 Paris games are accessible to advertisers programmatically through our partnership with NBCUniversal. For advertisers, it's not too late to reach these highly engaged live sports audiences on our platform: https://bit.ly/3xT2YAx
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Inside this edition of The Current: - Breakdancing and programmatic advertising are just a few of the firsts at the 2024 Paris games. We explore the opportunities for buyers and brands of all sizes during the upcoming games. - Outdated keyword blocklists and fears for brand safety may prevent advertisers from engaging with key moments in the news cycle. - We spend 5 minutes with Spotify’s Emma Vaughn to explore the company’s video strategy, what’s resonating with audio listeners and the innovation that will most transform the industry. - In a recent op-ed, Scope3’s Brenda Tuohig reveals three ways brands can be more sustainable while helping their campaigns.
Olympics level the playing field for brands
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When a regional grocery store chain approached Universal Media, Inc. (UMI) to execute an innovative media strategy to reach consumers online accurately and efficiently, the agency used our platform to make the most out of every dollar of its client’s limited budget. Unified ID 2.0 allowed UMI to create a lookalike audience using its client’s first-party data to help optimize audience reach while meeting KPIs.
UMI delivers more reach and conversions using Unified ID 2.0 | The Trade Desk
thetradedesk.com
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With Kokai, you now have even more ways to activate your own first-party data and insights to help you control exactly how the AI within our platform works for your campaigns. Get to know our three most important AI enhancements.
Make better campaign decisions with your enhanced AI co-pilot | The Trade Desk
thetradedesk.com
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The Trade Desk reposted this
FAST platforms like Tubi, Pluto TV and The Roku Channel have made a fast rise in the streaming world. How can they make their next jump to grab a viewer's attention? Live sports have big potential. Listen to this episode of The Current Report for the details: https://bit.ly/468et3O #streaming #connectedTV #livesports
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In digital advertising, innovation is what separates your brand from the rest. That’s why we innovate — so you can grow. Stay in front of your audience — and out front of your competition: https://bit.ly/4cYDTmu
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While your campaigns may be focused on upper- or lower-funnel outcomes, the ultimate goal for most brands is to drive sales. We've partnered with many of the world’s leading retailers to help you measure how your open-internet campaigns drive online and in-store sales. Here are a few best practices to help you get more out of your campaigns.
Best practices to boost your retail measurement | The Trade Desk
thetradedesk.com
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Inside this edition of The Current: - Marketers and media professionals discuss identity, the evolving role of CTV and retail media’s future at MAD//FEST in London. - Why free ad-supported streaming TV (FAST) services like Tubi and Pluto TV are gaining popularity and what the future of FAST may hold. - In our latest For Context video, we break down identity and authenticated data, as the digital advertising industry goes from cookies to consent. - Rajeev Goel, CEO of PubMatic, explores emerging innovations that will shift the balance of power from walled gardens to the open internet.
Inside this year’s MAD//Fest
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