Opti Digital, the European ad tech platform, has announced a strategic partnership with Prohaska Consulting, the award-winning global digital consultancy. This alliance aims to expand upon Opti Digital's initial entry in North America, following its official market entry last year. https://lnkd.in/e9t8yMfs
ExchangeWire
Advertising Services
London, London 8,893 followers
The business of media, marketing & commerce
About us
ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries. We’re always interested in any technology and business-related news globally, and in particular across EMEA and APAC.
- Website
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http://www.exchangewire.com
External link for ExchangeWire
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, London
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Advertising Technology, Marketing Technology, and Programmatic Advertising
Locations
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Primary
85 Hatton Garden
4th Floor
London, London EC1N 8JR, GB
Employees at ExchangeWire
Updates
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Submit your entry for the 'Best Use of Digital Audio Technology' category at this year's Wires Awards! This category celebrates the innovators and creators setting new standards in digital audio advertising with their effective, powerful, and technologically advanced campaigns. The deadline for entries is July 19th, 2024. Showcase your innovation: https://lnkd.in/deCJ2nf #InnovationInAudio #DigitalAudioTech #Awards
THE WIRES AWARDS 2024
exchangewire.secure-platform.com
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🎙 On this team episode of the MadTech Podcast, Anne-Marie Sheedy is joined by Ciarán O'Kane and Mat Broughton to discuss the latest in the world of ad tech. They delve deep into the Google-DOJ trial, looking at how the case could play out for Google and why it has the potential to change the face of the advertising landscape. They also discuss the potential breakup of Alex Springer, and EU privacy breaches by both X and Xandr. Listen here: https://lnkd.in/efS8SPxw #privacy #europe #google
ExchangeWire on the Google-DOJ Trial, Axel Springer Breakup Talks and EU Privacy Breaches
https://www.exchangewire.com
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Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the promotion of Roxanne Harley to Head of Growth in a role that will see her spearhead a new team that drives Azerion’s UK commercial growth initiatives. https://lnkd.in/eY24nRdr
Azerion Appoints Roxanne Harley as Head of Growth UK
https://www.exchangewire.com
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DoubleVerify, the leading software platform for digital media measurement, data, and analytics, has revealed findings from its eighth annual DV Global Insights: 2024 Trends Report. https://lnkd.in/etH2ceCu
New research by DoubleVerify indicates UK is underperforming in Brand Suitability
https://www.exchangewire.com
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Parkdean Resorts & AUDIENCES are shortlisted for best Data-Driven Marketing campaign 2024 with Marketing Week. https://lnkd.in/eMVxzANp
Parkdean Resorts & AUDIENCES are shortlisted for best Data-Driven Marketing campaign 2024 with Marketing Week
https://www.exchangewire.com
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ArcSpan, the next-generation publisher audience monetisation platform, and BeOp, the leader in conversational advertising solutions, are thrilled to announce a new strategic partnership. This collaboration marks a significant milestone in our mission to provide publishers with the most robust, automated and effective audience monetisation solutions to boost revenue as third-party cookies go away. https://lnkd.in/eQp8akAW
ArcSpan and BeOp Announce Strategic Partnership to Enhance 0 and 1st Party Data Capabilities
https://www.exchangewire.com
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The Wires Award for 'Best Use of Digital Out-of-Home Technology' celebrates the pinnacle of innovation and creativity in leveraging technology for impactful DOOH advertising. Do you think you've demonstrated how the power of technology can transform outdoor advertising? The deadline for entries is July 19th, 2024. Submit your entry now: https://lnkd.in/deCJ2nf #DOOH #AdvertisingInnovation #DigitalMarketing
THE WIRES AWARDS 2024
exchangewire.secure-platform.com
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The latest IPA Bellwether Report paints a positive picture of marketers’ budgets for the second quarter of 2024, with upwards revisions in every main category. What do industry leaders make of the figures? https://lnkd.in/eh4uCrXx
IPA Bellwether Q2 2024: UK Marketing Budgets Reach Highest Peak in Decade
https://www.exchangewire.com