If u haven’t already….
Navigating the Wild West of #CTV advertising without a guide is like trying to find a decent bagel in LA—nearly impossible. Enter Julian Zilberbrand, the Brooklyn-born maestro turning the chaotic symphony of digital ads into something almost as palatable as a Katz’s pastrami on rye. Forget the tired origin stories; Julian’s journey from #Ukraine to #Brooklyn, and then to the upper echelons of CTV advertising, is a tale of grit, humor, and relentless innovation. Raised by the unsung hero that is Brooklyn College, Julian’s proving you don’t need an Ivy League badge to leave a mark on the ad world. Julian’s insights are like a much-needed wake-up slap to the advertising industry. The pandemic didn’t just shift gears; it strapped a rocket to the digital evolution. Advertisers went from cruising in a vintage Cadillac to being thrust into a Formula 1 race, and most are spinning out of control. Julian’s here to hand out driving lessons, breaking down the shift from bulk ad buys to precise impressions with the finesse of a top chef picking Kobe beef. And let’s talk programmatic buying—Julian describes it as the espresso shot keeping advertisers on their toes, injecting energy and precision into their campaigns. If you’re sick of the same old ad tech fluff and want the real deal, this article is your ticket to the no-nonsense, brutally honest world of Julian Zilberbrand. https://lnkd.in/gKBy8_-n
Philip Shih
5d
Es bueno. Me gusto El salute es
Ryan Griffin
4d
This is too understated, needs a lot more.
John Taranto
6d
This is awesome.
Peter Ilberg
6d
That intro is 🔥🔥🔥🔥😉🔥
Reposted!!!
Love 🙌🏻
President at Ampersand. Moving TV Forward.
5dBetter targeting and relevance OR Julian Zilberbrand can learn Spanish. Tough call amigo 😂