Unencumbered, this should be fun!
Part of our role at the Coalition for Innovative Media Measurement (CIMM) is to stimulate creative, positive thinking about the future of the industry. At CIMM East tomorrow, April 3rd, we'll be previewing a brand new paper, best understood as a thought experiment and immodest proposal, imagining the potential role that a Joint Industry Committee could theoretically play in the US, given the unique circumstances of the current marketplace. The paper, soon to be published, is intended to stimulate a productive debate and discussion - and we couldn't be more excited to have two thought leaders and innovators preparing the paper and presenting some initial thoughts tomorrow: Jonathan Steuer and Julian Zilberbrand. It should be a fun discussion!
"Please note that my comments are that of my own beliefs and not that of ANY employer"...let the games begin.
Oh my word. No restrictor plate. Buckle UP!
Director, New Business & Identity Solutions at Adstra
3moLEGENDS!!!