About
Articles by Rick
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What is the WD-40 of Broadcast Advertising?
What is the WD-40 of Broadcast Advertising?
By Rick Howe
Contributions
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What are the best techniques for delivering project presentations to stakeholders?
Your job is to persuade your audience: 1) Understand where your audience is coming from - their needs and their goals. 2) Sell yourself (not with a long list of credentials and achievements, but with your confidence and deep understanding of the project 3) Find something (however obvious) that they ALL can agree to. Get them to nod their heads, and you are VASTLY more likely to keep them nodding. Do all of that before you even mention the project.
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How can you involve stakeholders and clients in UX design while maintaining a user-centered approach?
In the entertainment space, we tend to forget the "U" in UX design. Frequently this is a result of the designers not being users of the product. I've seen dozens of companies where Television UX design is done by people who don't watch Television, and don't even OWN a Television!
Activity
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Think about it: reaching #DiverseAudiences is the #HotTicket for the 2024 Election Season! Media outlets that expect to be #SoldOut in the final…
Think about it: reaching #DiverseAudiences is the #HotTicket for the 2024 Election Season! Media outlets that expect to be #SoldOut in the final…
Shared by Rick Howe
Experience & Education
Organizations
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Television Academy
National Member, Interactive Media Peer Group
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CTAM
Member
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Cable Pioneers
Inducted in 2011
More activity by Rick
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This is a good watch. I had Spectrum Reach president David Kline as a guest on Sabio Inc.'s #FridayFireside recently. Here is that show:…
This is a good watch. I had Spectrum Reach president David Kline as a guest on Sabio Inc.'s #FridayFireside recently. Here is that show:…
Shared by Rick Howe
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Knead To Know is the FIRST-EVER podcast about the hottest buzz in baking and it's BACK! Count down to the new season with classic rewind episodes…
Knead To Know is the FIRST-EVER podcast about the hottest buzz in baking and it's BACK! Count down to the new season with classic rewind episodes…
Liked by Rick Howe
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And so it goes. Free article from The Wall Street Journal courtesy of my sponsors Sabio Inc., Hub Entertainment Research, Operative and Leap…
And so it goes. Free article from The Wall Street Journal courtesy of my sponsors Sabio Inc., Hub Entertainment Research, Operative and Leap…
Shared by Rick Howe
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This is going to be a great panel. HIGHLY RECOMMENDED!
This is going to be a great panel. HIGHLY RECOMMENDED!
Shared by Rick Howe
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I’ve turned 44 this wekeend 🎂. Covid for my birthday 😂, but have had some good treats🎉, and some garden toys I’ll need to figure out 🍳. I also…
I’ve turned 44 this wekeend 🎂. Covid for my birthday 😂, but have had some good treats🎉, and some garden toys I’ll need to figure out 🍳. I also…
Liked by Rick Howe
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The #Immediate #PoliticalAdvertising opportunity, and the #research and #targeting supporting it, just increased substantially! Hub Entertainment…
The #Immediate #PoliticalAdvertising opportunity, and the #research and #targeting supporting it, just increased substantially! Hub Entertainment…
Shared by Rick Howe
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I considered Peter Naylor joining the Netflix ad push in 2022 a positive sign for #Netflix. I see his leaving as a negative sign for Netflix.…
I considered Peter Naylor joining the Netflix ad push in 2022 a positive sign for #Netflix. I see his leaving as a negative sign for Netflix.…
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George Schweitzer on USA TODAY, Saturday at 1 PM Eastern. My guest on #InsideTelevision. From #ExecutiveProducer Tracy Swedlow and #TVOTStudios
George Schweitzer on USA TODAY, Saturday at 1 PM Eastern. My guest on #InsideTelevision. From #ExecutiveProducer Tracy Swedlow and #TVOTStudios
Shared by Rick Howe
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Sabio Inc.'s #FridayFireside welcomes Luisa H. B. Muneratti, Bango’s SVP Sales, Americas & Iberia. Luisa explains that Bango’s #SuperBundling…
Sabio Inc.'s #FridayFireside welcomes Luisa H. B. Muneratti, Bango’s SVP Sales, Americas & Iberia. Luisa explains that Bango’s #SuperBundling…
Shared by Rick Howe
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Tracy Swedlow
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Branded Entertainment & Content Strategy
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Director, Client Relations at Media Database Solutions
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