Evan Tracey

Washington DC-Baltimore Area Contact Info
3K followers 500+ connections

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About

I am a focused executive with diverse political, media, and marketing skills with a…

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Experience & Education

  • The Vinyl Institute

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Volunteer Experience

  • Parrish Rep

    CYO - St. Thomas More Catholic Church

    - 6 years

    Children

    Lead volunteer for the Parish CYO Sports Program

Publications

  • The Bigger Tent: Reaching Minority Segments:

    Marketing Politics

    Persuading, activating, or just talking authentically to niche and minority communities could well be the deciding factor in the current cycle. Both parties suspect that Hispanic and Black voters may especially be more in play this year than ever before. But a range of Muslim and Jewish voting patterns may have also been shaken by events in Gaza. What is the plan for segmenting and messaging the multiple constituencies in these populations that may be aligning differently this cycle?

  • Talk Back To Television

    TMRW Corp

    This week’s Talk Back to Television welcomes Evan Tracey from National Media Research Planning and Placement—one of the largest Republican advertising agencies. Evan answers a question we are ALL asking this week: “Did all the money (some $10B) spent on the mid-term elections in 2022 make any difference?”

    See publication
  • Panelist

    InteractiveTV Today

  • Televisionation Friday Fireside With Evan Tracey

    Televisio Nation

    Friday Fireside, brought to you by Centriply, welcomes Evan Tracey, SVP for the GOP’s political ad agency, National Media Research, Planning & Placement (NMRPP). Evan provides, in a 14-minute chat, critical guidance for Q3 and Q4 2020 advertising. The compressed political ad spend is going to come to market exactly when commercial advertising returns. It's a perfect storm for sellers. “Political buyers are going to run out of ways to buy television and cable in states where the presidential…

    Friday Fireside, brought to you by Centriply, welcomes Evan Tracey, SVP for the GOP’s political ad agency, National Media Research, Planning & Placement (NMRPP). Evan provides, in a 14-minute chat, critical guidance for Q3 and Q4 2020 advertising. The compressed political ad spend is going to come to market exactly when commercial advertising returns. It's a perfect storm for sellers. “Political buyers are going to run out of ways to buy television and cable in states where the presidential election is going to be decided,” he states. “Any screen, any video that's out there is going to be sought-after, especially ones that come with a built-in voter demographic.”

    Evan also forecasts online rallies with “lots of squares in the Zoom boxes for a lot of these candidates” and (we had to see this coming) political facemasks!

    See publication
  • Energy Roundtable

    PR Week

    The US is making strides toward lowering its reliance on foreign energy sources. Industry leaders underscored this message as they joined Gideon Fidelzeid for this Saxum-hosted roundtable in Oklahoma City.

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  • “Political Advertising: When More Meant Less” for the book Campaigning for the President 2012 Strategy and Tactics, edited by Dennis Johnson.

    Routledge

  • "CAMPAIGN TRAIL." AD AGE . New York, NY, January 2008-2011

    Ad Age

  • "Obama Geico Strategy." The Living room Candidate, Museum Of Moving Image. December 2008.

    Museum Of Moving Image

Honors & Awards

  • Washington D.C.'s Top 150 Golfers

    Golf Digest

    https://www.golfdigest.com/story/ranking-washingtons-top-100-golfer-politicians

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