“ I have known Evan for almost 8 years. I had the pleasure of working with/for him when he was a Senior Vice President at ACCCE and I was a Regional V.P. As the face forward in 12 states I needed great scripts, great talking points, and great media support. Evan and his shop provided it all. While I could tell you about the fact that Evan founded and led the nation’s leading media research firm providing media intelligence to advertising agencies, issue-advocacy, and corporate public affairs campaigns. And, separately, I knew him when he was the prominent spokesperson for clean coal energy. His campaigns had a direct impact on the 2012 presidential election, with all candidates and President Barack Obama making comments on this important topic. And, He negotiated and managed a partnership with Dale Earnhardt Jr.’s race team to educate more than 75 million NASCAR fans about coal-based electricity and new clean energy technologies. I would personally describe Evan as someone who “gets it” on every level: politically, media savvy, trade association politics, member relations and understands and addresses the needs of us road warriors in every state. When it came to finding resources at the state level Evan always came through. Evan is a known leader among all the constituencies he interfaces with and, it is very apparent as soon as you interact with him. Evan is a unique blend of incredible competency and professionalism, but he is a very genuine person that when I worked with him at ACCCE everyone felt he was the best of the good guys. Maureen Healey ”
About
Activity
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According to the study, only about 1 in 8 (13% of) weekly Facebook users in the US come from Gen Z (born 1997 or later). That compares with about…
According to the study, only about 1 in 8 (13% of) weekly Facebook users in the US come from Gen Z (born 1997 or later). That compares with about…
Shared by Evan Tracey
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I was thrilled to have the incredible Jodi Schneider, Political News Director for Bloomberg News, on The Friday Reporter Podcast last week! Jodi's…
I was thrilled to have the incredible Jodi Schneider, Political News Director for Bloomberg News, on The Friday Reporter Podcast last week! Jodi's…
Liked by Evan Tracey
Experience & Education
Volunteer Experience
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Parrish Rep
CYO - St. Thomas More Catholic Church
- 6 years
Children
Lead volunteer for the Parish CYO Sports Program
Publications
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The Bigger Tent: Reaching Minority Segments:
Marketing Politics
Persuading, activating, or just talking authentically to niche and minority communities could well be the deciding factor in the current cycle. Both parties suspect that Hispanic and Black voters may especially be more in play this year than ever before. But a range of Muslim and Jewish voting patterns may have also been shaken by events in Gaza. What is the plan for segmenting and messaging the multiple constituencies in these populations that may be aligning differently this cycle?
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Talk Back To Television
TMRW Corp
This week’s Talk Back to Television welcomes Evan Tracey from National Media Research Planning and Placement—one of the largest Republican advertising agencies. Evan answers a question we are ALL asking this week: “Did all the money (some $10B) spent on the mid-term elections in 2022 make any difference?”
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Panelist
InteractiveTV Today
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Televisionation Friday Fireside With Evan Tracey
Televisio Nation
Friday Fireside, brought to you by Centriply, welcomes Evan Tracey, SVP for the GOP’s political ad agency, National Media Research, Planning & Placement (NMRPP). Evan provides, in a 14-minute chat, critical guidance for Q3 and Q4 2020 advertising. The compressed political ad spend is going to come to market exactly when commercial advertising returns. It's a perfect storm for sellers. “Political buyers are going to run out of ways to buy television and cable in states where the presidential…
Friday Fireside, brought to you by Centriply, welcomes Evan Tracey, SVP for the GOP’s political ad agency, National Media Research, Planning & Placement (NMRPP). Evan provides, in a 14-minute chat, critical guidance for Q3 and Q4 2020 advertising. The compressed political ad spend is going to come to market exactly when commercial advertising returns. It's a perfect storm for sellers. “Political buyers are going to run out of ways to buy television and cable in states where the presidential election is going to be decided,” he states. “Any screen, any video that's out there is going to be sought-after, especially ones that come with a built-in voter demographic.”
Evan also forecasts online rallies with “lots of squares in the Zoom boxes for a lot of these candidates” and (we had to see this coming) political facemasks! -
Energy Roundtable
PR Week
The US is making strides toward lowering its reliance on foreign energy sources. Industry leaders underscored this message as they joined Gideon Fidelzeid for this Saxum-hosted roundtable in Oklahoma City.
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“Political Advertising: When More Meant Less” for the book Campaigning for the President 2012 Strategy and Tactics, edited by Dennis Johnson.
Routledge
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"CAMPAIGN TRAIL." AD AGE . New York, NY, January 2008-2011
Ad Age
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"Obama Geico Strategy." The Living room Candidate, Museum Of Moving Image. December 2008.
Museum Of Moving Image
Honors & Awards
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Washington D.C.'s Top 150 Golfers
Golf Digest
https://www.golfdigest.com/story/ranking-washingtons-top-100-golfer-politicians
Recommendations received
2 people have recommended Evan
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This was the second trip to Colorado for me in two weeks but it was needed to finish the job. I was able to take my Fab shop manager with me and…
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So cool to actually own a locomotive! Never dreamed that would be possible or needed.
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More pictures from our trip to Colorado!
More pictures from our trip to Colorado!
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NEW: Check out my latest op-ed, now available on Inside Sources, on API - American Petroleum Institute's Five-Point Policy Roadmap to leverage…
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She literally just walked up to me and said, “Hi, I’m Gretchen,” and I think that means we’re friends now 🤩 What a treat to meet Michigan’s…
She literally just walked up to me and said, “Hi, I’m Gretchen,” and I think that means we’re friends now 🤩 What a treat to meet Michigan’s…
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The Vinyl Sustainability Council (VSC), a self-funded business council advancing sustainability in the vinyl industry, announces Flexcon as its…
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