Julian Zilberbrand’s Post

Ever wondered how to make your brand or message visible to the right audience? The Chief Editor of Tap in magazine shares the secret: Stage Plus TV. This platform not only provides credibility and exposure but also helps you connect with your specific demographic and ultimately increase your business growth and revenue. Along with the potential financial benefits, the editor also emphasizes the importance of marketing in the digital age and how platforms like Stage Plus TV can be essential tools for reaching a larger audience. Don't miss out on this potential goldmine for your brand's visibility and growth! Check out this comprehensive editorial on the benefits of Stage Plus TV now!

all eyes on screens 🫶 ShowHeroes Group   Using our #TV #insights makes sense for pure TV #advertisers – but also for #agencies and advertisers who see their focus more "digital" if they want to advertise efficiently.   We are therefore delighted to have found another important partner in the ShowHeroes Group for establishing our approach!   Breaking down national TV campaign insights to local level and harnessing these valuable insights: here we go! 🚀   Many thanks to Ilhan Zengin, Alexandra Jovanovic, Patrick Edlefsen and the whole team for your trust! Read the complete article on ADZINE - MARKETING. TECH. MEDIA. (link in the comment section (german only)). If you're interested: Benedict Münter, Colin Mitzkus & Christian B. Nienaber are looking forward to your messages 😎

Ever wondered how to make your brand or message visible to the right audience? The Chief Editor of Tap in magazine shares the secret: Stage Plus TV. This platform not only provides credibility and exposure but also helps you connect with your specific demographic and ultimately increase your business growth and revenue. Along with the potential financial benefits, the editor also emphasizes the importance of marketing in the digital age and how platforms like Stage Plus TV can be essential tools for reaching a larger audience. Don't miss out on this potential goldmine for your brand's visibility and growth! Check out this comprehensive editorial on the benefits of Stage Plus TV now!

📑 Bookmark your Feed Magazine, RTL AdAlliance's @Stephen Byrne - VP of Partnership Development - has been interviewed on FAST's impact on our industry. You can find the interview on page 109 of the spring edition: https://lnkd.in/eHdtePUe Curious about a little extract of the interview? "From an advertising perspective, it is beneficial to include FAST into your media-mix given its potential for exclusive audience reach. Many of the users of FAST are shunning Pay TV services and therefore are harder to reach via traditional offline media. By bundling together FAST offers with TV you can create incredibly scalable advertising products like our new Big Screen Collections." - Stephen Byrne, VP Partnership Development at RTL AdAlliance. #FAST #TV #interview #media #advertising

As a brand messaging expert and a former network TV producer, I see this is often fuzzy for folks. 🤔 It’s like asking ‘what’s your biz’ and ‘who’s the audience?’ Are you a game-show or a talk-show? That’s the niche. But who’s your audience for that? (The ICA.) If you don’t know who you’re talking to on-camera, the message will get LOST and you won’t convert people into clients. 😟 ❓Want to get super clear on who you're talking to on camera - so you can change more lives and generate more revenue? Apply for your free personalized media and visibility planning call now. 👉 ElizabethWalkerMedia.com * * * #oncamera #oncameracoach #YouTubelive #YouTubemom #Facebooklive #Instagramlive #femaleentrepreneur

If Marketing Effectiveness is growing as a topic in the USA...so should TV advertising. Because if you start digging into marketing effectiveness, you can't miss a love for TV. TV has qualities marketing researchers love. Reach, Emotion, Storytelling, Trust... So, why isn't TV a bigger topic? It's severely misunderstood. Here are a few common misconceptions: 📺 TV is only a "brand" channel 📺 No one watches linear TV 📺 Immediate sales measurement isn't possible 📺 Small brands can't afford to advertise on TV 📺 TV works for B2C, not B2B When TV is understood, it's a game changer. But it's not an easy channel to master. If you want to know what we've found successful for the brands we've brought to TV (including one of our own), you should tune in to this WARC webinar with my podcast co-hosts Angela Voss and Rob DeMars next week. It's going to be a fun one! 👇 Link in the comments to register. #marketingeffectiveness #webinar #advertising

It's World TV Day and there is reason to celebrate! Television remains a vital and impactful element in the development of cross-platform marketing campaigns. TV has an extensive reach and does wonders for building brand awareness. Businesses that use TV ads are commonly perceived as more credible and authoritative. TV ads can evoke emotions through storytelling, visuals, and music which creates a lasting connection with the audience, significantly influencing their purchasing decisions. These ads motivate viewers to engage with your brand online by driving traffic to your website or social media platforms. Reach out for more information on building awareness your business and creating an effective strategy to meet your goals!

Exciting news from the world of entertainment! Alphabet's moonshot X just announced new shows featuring well-known television personalities. Partnering with stars like Jimmy Kimmel, John Legend, and Tim Robbins, X aims to bridge the gap between traditional television and online streaming platforms. The changes are part of Alphabet's goal to bring more people online using their platform. With former TV identities, X is strategically positioning itself to appeal to fans that are used to seeing these stars on TV, thereby making the transition to online platforms feel more comfortable. It is also offering a diverse range of programs to cater to different viewer preferences. Jimmy Kimmel, for instance, is reportedly working on a show centered around live performances. John Legend is partnering with Katie Couric to develop a talk show focusing on societal issues, while renowned actor Tim Robbins will feature in a drama series. Roping in celebrities with significant fan base is a smart move that can potentially attract more viewers to the platform. Alphabet's X new shows mark an exciting development in the on-demand video space. As the line between conventional TV and digital constricts, it will indeed be fascinating to see how the industry evolves & who will become the go-to destination for our favourite shows. This venture is just another reminder of how technology continues to reshape consumption of entertainment. It's not just about what you watch, but also where you watch as the landscape continues to shift. Stay tuned for more updates on this exciting venture. Follow for more 📈🫡 & Lets connect: https://lnkd.in/gxJ2cEAD Subscribe to my newsletter here:https://lnkd.in/gBDGUndp

A big purpose that lives on the little ads. This was on of the questions we talked about in our latest "Talking Brands" episodes (out soon), and it was interesting to hear the thoughts of Marketing Leads on how to ensure your brand purpose can still be shared whether it is a press ad, TV ad or a 15 second pre-roll on YouTube. The general view was that the purpose should be simple. If you are confusing people with your purpose, or need a whole blog to explain it, then your "purpose" is not, fit for purpose. Ensuring that you take time to find what you stand for as a business (making that as simple to understand as possible) and then looking at how you can make that stand out in all formats is the key. Lots to share on this topic soon 👀 viv griffiths #brandpurpose #talkingbrand #onbrand #branding

Ever wondered how shows like BIG BOSS earn money? Here are certain points that will help understand their revenue streams. 📺 Broadcasting Rights: 📡 The heart and soul of Big Boss's revenue lies in selling broadcasting rights to television channels. These channels eagerly compete to acquire the rights to air this sensational show on their networks. With its soaring viewership and unwavering popularity, these rights have become a hot commodity, fetching the producers a substantial amount of money. The allure of drama, entertainment, and human emotions keeps the bidding wars alive for this television gem! 🤝💼 Sponsorships and Brand Integrations: 📢 Big Boss's colossal audience makes it a magnet for companies looking to showcase their products and services. Sponsored tasks and challenges add an exciting twist to the show, while housemates may find themselves becoming brand ambassadors, promoting various products within the confines of the house. From fashion to FMCG, from electronics to edibles, Big Boss provides a diverse marketing playground for brands to engage with millions of viewers, amplifying their reach like never before! 📱🗳️ Viewership Interaction: 📲👥 It's not just about watching from the sidelines! Viewers actively participate in the show by voting to save or eliminate contestants. Whether it's through SMS or online voting platforms, these interactions translate into a steady stream of revenue for the show's makers. Every vote counts, and as the tension escalates in the house, so does the excitement among the fans to support their favorite contestants. The power is in the hands of the audience, and they willingly embrace it, contributing to the financial success of Big Boss! 🏠💡 Product Placements: The Big Boss house is no ordinary abode! It doubles up as an advertising paradise for companies seeking product placements. Throughout the show, viewers get glimpses of various branded products strategically placed within the house or showcased during captivating segments. These product placements create a seamless integration of brands into the show's fabric, providing an immersive experience for the participants and the audience. As brands capitalize on this unique opportunity, they add another revenue dimension to the show's already flourishing income streams! What other revenue streams can you think of? Drop your answer in the comment section. 📚💡 Follow me for more such engaging content 🌟✨ #BiggBossRevenue #TelevisionIndustry #EntertainmentEconomics #FollowMeForMore Image source - Bigbosstvshow.com