Almost two years ago, when I joined Publicis Sapient as CXO, I knew that amazing things would be possible with Sapient, but also through synergies with Publicis Groupe. Today, I couldn't be more excited about the announcement of the tremendous investment and effort we're making to super power our people with Generative AI in order to turbocharge our clients' growth. If you have some time, watch the video here https://lnkd.in/ePnxWHCc
After another record year ahead of expectations, with organic growth of +6.3%, Publicis unveils AI strategy to lead group into its second century: Six years after shifting from a holding company to a platform, Publicis today launches CORE AI to become the industry’s first Intelligent System. Arthur Sadoun, CEO & Chairman of Publicis Groupe commented: “Our journey from a holding company to a platform has not been easy, but it definitely paid off, as you can see with our 2023 organic growth outperforming the industry for the fourth year in a row. The platform organization we have built over the last decade, our proprietary data of unmatched breadth and accuracy, and the 45,000 engineers, consultants and data analysts at the heart of our model, uniquely position us to push the boundaries even further by leveraging AI. Putting CoreAI at the heart of our organization and truly becoming an Intelligent System company will make our people more efficient and more productive. But way more importantly, it will allow everyone to do things tomorrow that no one can do today, guided by the highest ethical standards, and at the service of our clients’ growth. As we enter our second century, we are confident that all of the efforts we have made to transform and the ongoing investment we are making in our people and technology will allow Publicis to continue to outperform its peers on organic growth, sustain the highest financial KPIs, and lead the change in our industry.” Click here for the presentation https://lnkd.in/gersc7PE Click here for the press release https://lnkd.in/gCVG86sh
President, Chief Executive Officer at Strategic Design Corp. | Brand Development | Integrated Marketing | Product Development | Strategy | Creative Direction | Marketing Strategy | Marketing Communications
5moHi Abby, Thanks for sharing the great news about the AI work within Publicis Groupe.