Bob Van Beber

What do you learn when four good friends who also happen to be talented and accomplished CMOs sit down to talk about AI and how to embrace it? That’s what we did recently with Melissa Waters (CMO of Upwork), Heidi Browning (CMO of the NHL), and Sara Varni (CMO of Datadog). The answer is candid insights that will help any marketing organization thrive in this brave new world.

54

2 Comments

An estimated 90% of organizations are accelerating their digital transformation efforts, yet up to 70% of these initiatives fail to meet expectations, according to McKinsey. Currently, this disconnect underscores the importance of addressing the human element and skill gaps within the workforce. As we advance, prioritizing internal mobility and reskilling will be key to building a resilient, future-ready workforce capable of sustaining successful digital transformations. #DigitalTransformation

7

As a branding & comms person, I often code switch to a "commercial marketer" so I can hope to gain a perceived (aka better), more strategic seat around the business table. But watching how attribution and GPTs can sanitize brands into oblivion I'm wearing my Storytelling badge with renewed pride. Storytelling is far from a "soft" skill in the business world; it is the essential, and often, missing piece in marketing strategy. This MIT Sloan School of Management article highlights several key benefits that storytelling delivers such as "sustained winning," solidifying its importance in driving business success: 1️⃣ Enhanced Understanding and Engagement: Storytelling makes complex data more accessible and engaging, helping teams and stakeholders understand and retain information better. This improved comprehension leads to more informed decision-making. 2️⃣ Improved Collaboration and Cohesion: Internal storytelling fosters a sense of connection and shared purpose among team members, building cohesion and inspiring cultural change. This unity is crucial for driving collective efforts towards common goals. 3️⃣ Strategic Impact: Combining data with storytelling enhances the strategic impact of marketing efforts. It allows for creating compelling narratives that resonate with target audiences, driving engagement and loyalty. Better yet, stories are easy to re-tell meaning your brand awareness gets a nice bump. The MIT article underscores that storytelling can be a critical component for achieving sustained performance and success in data-driven teams and beyond. #storytelling #brands https://lnkd.in/gBmK88fJ

15

Generative AI raises a lot of questions for businesses and consumers alike. How can businesses maintain trust with customers and collaborators? Read this piece by Monotype COO Ben Semmes on Forbes for how you can communicate brand authenticity with tools like Content Credentials.

10

6.5 Webinar (and on-demand) The World of the Hybrid Cloud: learn about the evolution of enterprise integration landscapes and the transformation from past methodologies to today's agile, cloud-centric approaches.

8

According to IDC's latest survey, a significant 66% of global organizations are tapping into GenAI, with 40% transitioning their legacy systems. These figures underscore a pivotal shift towards an experience-orchestrated business model where data-driven insights enhance every interaction, shaping a seamless ecosystem for customers and employees alike. As we navigate through economic uncertainties, the agility to transform every mundane task into an exceptional experience will determine the competitive edge of businesses. Explore how your organization can harness the transformative power of AI to craft outstanding experiences and lead in the digital economy. Learn more: https://buff.ly/448xJNj #business #innovation #future #tech #ai

10

At this year’s Adobe Summit, one thing was evident: AI-powered tools have progressed from the controlled experimentation phase to being production ready. Learn more about Nabmi's key takaways from #Summit2024! 🚀⭐ https://cogniz.at/3ylww9T

37

With more than one-third of large organizations engaged in some form of transformation at any given time, the landscape demands supporting ongoing change. Excellent piece in Harvard Business Review on the importance of three key areas when undergoing meaningful change. 1. Adopt an Agile Mindset 2. Use aspirations to continuously challenge and stretch the organization 3. Build transformation into the company’s operating rhythm Change is inevitable. How successful we are throughout the process is completely up to us. #ChangeManagement #Communication #HBR https://lnkd.in/dVVJkRuR

9

By embracing a product mindset, organizations can generate up to half of their revenue from digital products. Discover the key findings in the IBV’s most recent study and learn how implementing product-focused technologies can boost efficiency and innovation. Stay ahead of the competition with AI. #AI #Product #Agile https://ibm.biz/BdmfFr

26

Edge computing is the true front line of business. The Broadcom/VMware acquisition and resulting licensing changes are the catalysts for organizations to review their approach for the long run! Join us to understand the dynamics and options! #vmware #nutanix #broadcom

7

1 Comment

Generative AI is a business accelerator, not a differentiator. In the latest episode of IBM’s AI Academy Alexis Zamkow explains how organizations can harness the power of #generativeAI to help marketing teams get the right message in front of the right person, at the right time: https://ibm.biz/BdmD6c 

180

1 Comment

Better together. Exciting news about Pigment and Slalom joining forces! 🤝 Modern planning technology is critical for any business that wants to enhance decision making, sustain high performance and adapt to change. By partnering with Slalom, we’re in an even stronger position to support businesses on this journey. Read more here: https://lnkd.in/gPsuBeHR Rohan B. Kari Pope #financetransformation

22

“Generative AI’s greatest potential is not replacing humans; it is to assist humans in their individual and collective efforts to create hitherto unimaginable solutions. It can truly democratize innovation.” HBR - How Generative AI Can Augment Human Creativity; Eapen, Finkenstadt, Folk, and Venkataswamy, 2024 #humancreativity #generativeai #ai #futureofwork

46

Despite significant investment in digital transformation over the past decade, many initiatives have failed to meet performance and profitability expectations, with only 31% of the expected revenue lift. Challenges in digital transformation often stem from gaps in change management practices. Orchestrating successful digital transformation requires integrating various disciplines like design thinking, agile methodologies, and data science experimentation, emphasizing the importance of harmonizing these efforts for long-term organizational success. #DigitalTransformation

11

1 Comment

Ethical frameworks are essential for #GenerativeAI rollouts. This new technology can do real harm if it is not guided with care and oversight. New research shows that not only can it perpetuate inequality and harmful narratives, but it can also diminish employees' ethical decision-making skills. A combination of technology and human leadership is a necessary part of effective workplace-building. #EthicalAI #HumanLeadership

17

1 Comment

Digital leaders are 1.6 times more likely to prioritize their AI investments on customer interaction than non-leaders. Join Broadridge, along with SIFMA, for a webinar on our latest C-suite executives and consumer research including the insights behind this data point. Find out how you can boost your digital transformation while improving the customer experience: http://spklr.io/6045Up2d #cx #AI #digitaltransformation

5