Raymond Velez

Transforming Business at the Intersection of Marketing and Technology

The lines between creativity, technology, and media are rapidly blurring, revolutionizing marketing and business strategy and empowering the consumer. It’s a convergence that’s filled with opportunity and fraught with challenge—and one your organization can’t afford to ignore.

Marketers are focused on attracting as many customers as they can into their brand’s purchase funnel. But once a company has a customer’s attention, then what? Enter site-side and owned targeting ― making the most out of the digital channels where your company has the most control.

To understand the opportunity to increase engagement and improve the customer experience on owned digital properties, Razorfish and Adobe conducted the first-ever Big Data Targeting Business Readiness Study,… Show more

Marketers are focused on attracting as many customers as they can into their brand’s purchase funnel. But once a company has a customer’s attention, then what? Enter site-side and owned targeting ― making the most out of the digital channels where your company has the most control.

To understand the opportunity to increase engagement and improve the customer experience on owned digital properties, Razorfish and Adobe conducted the first-ever Big Data Targeting Business Readiness Study, based on conversations with more than 120 executives including chief executive officers, chief information officers, chief technology officers, and chief marketing officers in the U.S.

By bringing platform, analytics, data activation and experience design together, big results for targeting are tangible for most marketers. This article will tell you how. Show less

For the last couple years, Razorfish has been very bullish on where cloud computing is taking brands, agencies and consumers. The cloud is no longer just about server technology — it’s about removing barriers to innovation and enabling great things. But even that is no longer enough. That’s why this year’s Razorfish 5 is about going beyond the cloud by using Big Data-fueled targeting combined with machine learning platforms and APIs to move your business forward.

Marketing in the Age of Big Data – Companies are drowning in consumer data, but most don’t have the time or technology to turn that information into actionable insight. However, with new cloud‐based tools and techniques, businesses can finally translate those trillion rows of data into a better and more targeted conversation with consumers.

Marketing in the Age of Big Data – Companies are drowning in consumer data, but most don’t have the time or technology to turn that information into actionable insight. However, with new cloud‐based tools and techniques, businesses can finally translate those trillion rows of data into a better and more targeted conversation with consumers.

Exploring new techniques to better leverage petabytes of Web data for analysis and targeting.