Ganesh Rangarajan

86% of healthcare and life sciences leaders believe leveraging data and AI will be key to their success in the next five years.Now generally available, Salesforce's AI-powered Life Sciences Cloud transforms how pharma and medtech companies engage with patients and healthcare professionals by: ✅ accelerating identification, recruitment, and onboarding of eligible clinical trial candidates ✅ unifying data into profiles that enrich customer engagement ✅ streamlining healthcare engagement and improving patient outcomes More:

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An estimated 90% of organizations are accelerating their digital transformation efforts, yet up to 70% of these initiatives fail to meet expectations, according to McKinsey. Currently, this disconnect underscores the importance of addressing the human element and skill gaps within the workforce. As we advance, prioritizing internal mobility and reskilling will be key to building a resilient, future-ready workforce capable of sustaining successful digital transformations. #DigitalTransformation

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Despite significant investment in digital transformation over the past decade, many initiatives have failed to meet performance and profitability expectations, with only 31% of the expected revenue lift. Challenges in digital transformation often stem from gaps in change management practices. Orchestrating successful digital transformation requires integrating various disciplines like design thinking, agile methodologies, and data science experimentation, emphasizing the importance of harmonizing these efforts for long-term organizational success. #DigitalTransformation

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Dive into a compelling discussion with Zeta's David Schey, EVP of Data Cloud Intelligence, David Raab of the CDP Institute, and Robin Clayton from fifty-five! Discover insights on how to revamp your data strategy, positioning your CDP as a crucial element for achieving business excellence and elevating customer experiences. Don’t miss out on this blend of expertise and innovation. 🌟#CDP #DataStrategy

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Forget #B2B or #B2C - The Future is #P2P :) Glad to get the positive feedback I did at the end of the session. I chose this interesting topic to speak on today at the 7th Marketing Innovation Summit @Bangalore basis all my 4 decade+ live experiences across the corporate and entrepreneur sectors and multiple industries. The importance of people, peerworking, leadership, human touch, culture, personalisation of communication, services and customer experiences for business growth can never be undermined even as we move towards a more cold, transactional, online and tech based digital world. All the more needed in this cold transactional world. And the realisation that great Marketing work and big spends by itself does not stand a chance to sustain growth and profits consistently unless supported by all the points above was stressed. And my take is that P2P wins hands down vis a vis hardsell by paid #influencers or other big spends. At the end Business, like Life is all about balance :) Happy to continue this journey of sharing with audiences across the spectrum to look at new ways of doing old things :) #marketing #branding #communication #customerexperience

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Included in the #procuretech100 next to OpenAI 🚀 If you are interested in learning more about Levelpath drop me a DM, would love to share! Thank you Lance Younger, Dr. Elouise, ProcureTech 💚 #AI #Procurement #Innovation

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🚀🧓 Embracing the AI Revolution in Elderly Care! #ScottCode of LeadingAge illuminates the strides being made with #GenerativeAI and Large Language Models in senior care. As the healthcare sector progresses with AI integrations, let's reflect: How will these cutting-edge technologies reshape our approach to supporting the elderly? The potential for streamlined operations and personalised care experiences is tremendous. 🤔 What innovations do you foresee AI bringing to elder care? #ElderlyCareTech #GenerativeAI #HealthcareEvolution #SeniorWellbeing #AIforGood

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"From Click to Brick: Embracing Transintegration in Marketing" explores the essential strategy of transintegration, which blends digital and physical experiences to engage consumers through multiple senses. The essay highlights the need for businesses to appeal to sight, sound, touch, taste, and smell while integrating online and offline strategies to maximize short-term sales and long-term relationships. Using case studies like Netflix and Starbucks, it showcases how successful transintegration can create memorable, cohesive brand experiences. Emphasizing continuous adaptation and collaboration with industry leaders, the essay argues that transintegration is key to maintaining relevance and driving sustainable business growth. https://lnkd.in/gqbk3zXd

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Stop guessing when it comes to your content. PathFactory tells you what content is working (and not working) so you can create personalized experiences for individual buyers, boost engagement with target accounts, and directly link content to revenue, enabling accurate measurement of content ROI. #ContentIntelligence #Ai #Personalization

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We are moving towards an “Experience Economy” where the value exchange between the brand and the customer is going to change completely. I sat down with RETHINK Retail’s Top Retail Experts (TRE) to discuss the current state of the retail industry and how technology partners are helping retailers drive digital transformation to meet evolving customer expectations. In this article, I reflect on the past, present and future of our industry and what it means for retailers looking to stay ahead in our ever-changing world. 👉 Read the article here: https://lnkd.in/emwnMsPe.

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Leveraging AI to accelerate development and deployment of AI enabled products. Faster payback and impact. Since ChatGPT hit the open market over a year ago, how many ideas have your team members shared about leveraging generative AI? Learn how to identify and capitalize on your most innovative ideas in this new insight from Slalom: https://slalom.ws/3UYcDyA. #AI #GenAI

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Rather than focusing solely on others, individuals should cultivate a profound curiosity for self-discovery, prioritize outcomes over individuals, nurture robust connections, and lead with guidance rather than authority. One fundamental aspect of a profoundly humble leader is their commitment to transparency through openly acknowledging their own errors and weaknesses. Lot to Practice!

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Global digital trends invaluable insights by our thought tech senior leadership Rahul Mahajan and Kanchan Ray where they talks about how interconnectedness can drive innovation and larger market share for your business. Nagarro #digital #digitaltransformation #globaldigitaltrends #digitalecosystem #digitaldisruption

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Had a great time talking at length with Ed Hennessy & Jo Allen of Customer Decisioning Institute around all things #decisioning, #omnichannel, #hyperpersonalization, #PaidMedia and the shifting roles of analytics/data science in the enterprise as new investments in #generativeAI come online and organizations look to capitalize on those investments post-hype curve!

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Attention all Amazon Web Services (AWS) #ConsumerGoods Partners! 🛒 Join Amit V. Singh, Madeline Steiner, Wilson Thankachan and me on May 21st at 11 AM ET to discover Generative AI use cases, customer success stories and reference architectures for the Consumer Goods industry. #consumergoods #generativeai #awspartners #awspartners #genaiforcpg #genai #cpg #cpgbrands

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Transformation programs have become ubiquitous, with more than 30% of large organizations engaged in some form of transformation at any given time. #digitaltransformation https://lnkd.in/eY_gFevG

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