David Cushman

The revolutionary power of the internet has accelerated the demand for a totally new kind of business. Stakeholders now demand more open, connected and meaningful relationships with organizations, and the world's leading brands are taking note. But whilst many have the ambition to become Open Businesses, few have the ability to get there.

The 10 Principles of Open Business is a serious, challenging, wide-ranging and practical guide to organizational design for the twenty-first century… Show more

The revolutionary power of the internet has accelerated the demand for a totally new kind of business. Stakeholders now demand more open, connected and meaningful relationships with organizations, and the world's leading brands are taking note. But whilst many have the ambition to become Open Businesses, few have the ability to get there.

The 10 Principles of Open Business is a serious, challenging, wide-ranging and practical guide to organizational design for the twenty-first century. Covering essential topics such as Crowd Funding, Co-Creation, Open Data, Transparency, Open Innovation and more, this book provides the tools to assess your own organization and take the first steps towards becoming a truly Open Business. Each chapter describes a key principle of Open Business and includes a goal status tool which the reader can use to benchmark their own organization. These principles offer a holistic strategic solution, leap-frogging the tick-box exercise of simple implementation of social technologies.

Including case studies and interviews from leading proponents, the book offers valuable insights hard-won from experience. With a Preface by The Chief Marketing Officer of Tesco Matt Atkinson, and interviews with Editor of The Guardian Alan Rusbridger, former UK Defence Minister Tom Watson and presidents, VPs and CEOs of international blue chip companies and ground-breaking start-ups, The 10 Principles of Open Business will make organizations future-ready like never before. Show less

This book reveals the how, the what and the why of the power of the network and its impact on everything we know.

It compiles white papers (and a handful of blogposts) previously published at FasterFuture.blogspot.com

"David Cushman is one of those people that has a rare understanding of a complex subject - the disruptive power of a networked world to transform business models, communications, value chains and, well just about everything."
Neil Perkin, Only Dead… Show more

This book reveals the how, the what and the why of the power of the network and its impact on everything we know.

It compiles white papers (and a handful of blogposts) previously published at FasterFuture.blogspot.com

"David Cushman is one of those people that has a rare understanding of a complex subject - the disruptive power of a networked world to transform business models, communications, value chains and, well just about everything."
Neil Perkin, Only Dead Fish

Chapters
1. The Death of Death
2. Don't Just Witness the Network (adapting to survive)
3. How to Go Viral
4. Communities of Purpose
5. Advertising & Marketing in the 21st Century
6. We're All Publisher's Now - The user is the destination
7. It's Not How Famous You Are - It's How Relevant
8. Digital Identity and the Long Tail
9. Why Media is the New Business Ecology
10. (We Are) the Eighth Mass Media
11. Hail To the Chief Node
12. How We Are Made Great.

This book reveals the how, the what and the why. It compiles white papers (and a handful of blogposts) previously published at FasterFuture.blogspot.com Show less

I am one of a panel of regular contributors who offer their perspective on the burning business issues of the day in the regular Judgment Call column. It appears both in print and online in the Business Life section of the FT.