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Articles by Sheldon
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Product Engineering is King, Low Code is Key and Other Takeaways from the Forrester Digital Transformation Conference 2018
Product Engineering is King, Low Code is Key and Other Takeaways from the Forrester Digital Transformation Conference 2018
By Sheldon Monteiro
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Capitalizing on Context: Location Awareness for Marketers
Capitalizing on Context: Location Awareness for Marketers
By Sheldon Monteiro
Activity
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Thrilled to be launching the Gen AI Lab at The Wharton School with the goal of prototyping ways to use AI to help people thrive and lower risks:…
Thrilled to be launching the Gen AI Lab at The Wharton School with the goal of prototyping ways to use AI to help people thrive and lower risks:…
Liked by Sheldon Monteiro
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🌟MAGIC🌟 happens when you bring passionate marketing leaders and GaryVee together at #Cannes2024! Our P&G Alumni Network - Official Page 2024…
🌟MAGIC🌟 happens when you bring passionate marketing leaders and GaryVee together at #Cannes2024! Our P&G Alumni Network - Official Page 2024…
Liked by Sheldon Monteiro
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"The canvas for what you can do with digital business transformation just got richer than it's been in years and maybe ever." From hype to real use…
"The canvas for what you can do with digital business transformation just got richer than it's been in years and maybe ever." From hype to real use…
Liked by Sheldon Monteiro
Experience & Education
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Publicis Sapient
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Publications
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Analyzing the CMTO - A reflective survey of MarTech professionals and what it means for brands and the profession.
SapientNitro
The prominence of marketing technologists and the CMTO role has greatly expanded since 2008. Just in the past year, the topic has been featured in an article in the July-August 2014 edition of the Harvard Business Review, and blogger Scott Brinker recently hosted the first Chief MarTech Conference; there is no denying marketing technology is hot right now.
But few studies have been done to understand this group’s education, skills, gaps, and areas of expertise. How similar are marketing…The prominence of marketing technologists and the CMTO role has greatly expanded since 2008. Just in the past year, the topic has been featured in an article in the July-August 2014 edition of the Harvard Business Review, and blogger Scott Brinker recently hosted the first Chief MarTech Conference; there is no denying marketing technology is hot right now.
But few studies have been done to understand this group’s education, skills, gaps, and areas of expertise. How similar are marketing technologists? How different?
To help us shed more light on the emerging profession of marketing technologists, we took the initiative to study them in depth. The findings are striking.Other authors -
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SapientNitro Insights 2014 | Enabling Connected, Always-on Environments
SapientNitro
See publicationTechnological prowess is changing the type of stories that can be told by brands. We explore 5 relevant tech trends for 2014 for brands and marketers: mobility, big data and analytics, social media, HTML5/CSS3, and sensors.
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SapientNitro Insights 2013 | Predicting Desirability—Lessons From a Teen Genius
SapientNitro
See publicationAs more consumer touchpoints become digitally enabled, consumer expectations will evolve. The key to rich contextual experiences is consumer insight and the power of prediction, built on centralizing intelligence and connected thinking.
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SapientNitro Insights 2012 | After the Release: Maximizing Value From Your Commerce Platform Investment
SapientNitro
See publication9 tips for CX executives prior to launch of major technology platforms.
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An Effective Framework for Business Applications Planning
Kellogg School of Management, Sapient
In Missing Millions: Unlocking Strategic IT Value: An
Effective Framework for Business Applications
Planning we explain how companies can exploit and
unleash the power of business applications by applying
a flexible industry-agnostic model, the Application Investment Management (AIM) Framework, which aligns
business value with application spending to achieve
immediate IT cost savings and reduce ongoing costs by
creating a simpler and more disciplined environment.Other authors -
Projects
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SapientNitro Mobile Commerce Case Study: Using Big Data to Understand the Mobile In-store Shopping Experience
If you want to understand consumer behavior, you should be concerned with why people behave the way they do, and how you can create the data you need to answer difficult questions even where signals do not exist. So how exactly do you create instruments to test hypotheses about human experience? And how do you create the tools and visualizations for interpretive analysis?
In this presentation, Sheldon Monteiro, John Cain, and Thomas McLeish focus specifically on instrumented ecosystems:…If you want to understand consumer behavior, you should be concerned with why people behave the way they do, and how you can create the data you need to answer difficult questions even where signals do not exist. So how exactly do you create instruments to test hypotheses about human experience? And how do you create the tools and visualizations for interpretive analysis?
In this presentation, Sheldon Monteiro, John Cain, and Thomas McLeish focus specifically on instrumented ecosystems: long-term deployments of related sensors into contexts of everyday life; and creating connected proprietary communities – for the long-term development and evaluation of products, services, and communications.Other creators -
More activity by Sheldon
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Join our digital commerce masterclass to learn how to create powerful moments that truly resonate and stick with your customers. Explore the main…
Join our digital commerce masterclass to learn how to create powerful moments that truly resonate and stick with your customers. Explore the main…
Liked by Sheldon Monteiro
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McDonald's + #Innovation = Speedee Labs. This is another testament to McDonald's continued commitment to innovation of their products, customer…
McDonald's + #Innovation = Speedee Labs. This is another testament to McDonald's continued commitment to innovation of their products, customer…
Liked by Sheldon Monteiro
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I recently visited my daughter at the Berklee College of Music campus in Valencia, Spain. It struck me that this institution is a source of…
I recently visited my daughter at the Berklee College of Music campus in Valencia, Spain. It struck me that this institution is a source of…
Liked by Sheldon Monteiro
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We wrote a guide for Harvard on how to build teaching simulations using just a prompt. Instructors can experiment with these as an exercise or…
We wrote a guide for Harvard on how to build teaching simulations using just a prompt. Instructors can experiment with these as an exercise or…
Liked by Sheldon Monteiro
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Here's a quote to inspire you all through the week. “Technology makes scarce resources available abundantly…” - Anandha Ponnampalam…
Here's a quote to inspire you all through the week. “Technology makes scarce resources available abundantly…” - Anandha Ponnampalam…
Liked by Sheldon Monteiro
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Our own Chief Omni and Innovation Officer Noam Paransky discussing Winning at Omnichannel in a Customer Led World at CommerceNext in NYC with Jason…
Our own Chief Omni and Innovation Officer Noam Paransky discussing Winning at Omnichannel in a Customer Led World at CommerceNext in NYC with Jason…
Liked by Sheldon Monteiro
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Beautiful day yesterday at Atlanta's Salesforce Tower where Salesforce and Publicis Sapient co-hosted a #DataCloud Use Case Discovery workshop. There…
Beautiful day yesterday at Atlanta's Salesforce Tower where Salesforce and Publicis Sapient co-hosted a #DataCloud Use Case Discovery workshop. There…
Liked by Sheldon Monteiro
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Asst Civil Engineer at Jefferson County Highway
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Retired at JCHD
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