Thomas Brandon

Earlier today, Omnicom announced that it will be the first holding company to integrate into the new Instacart Developer Platform (IDP), a publicly available API program that leverages Instacart's industry-leading online grocery platform to supercharge third-party digital experiences. Our Chief Experience Officer, Clarissa Season, noted: "This integration legitimizes influencers as a media channel even more because of the clarity it provides. We view this level of outcomes-based measurement as a significant step forward." You can read the full Digiday piece here: https://lnkd.in/gm7DbAY5 #OmnicomCannes

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In this week's #LegendsandLeadership, Jack Myers speaks with Simulmedia Founder and Chairman Dave Morgan for an in-depth discussion on the recent industry transformations, challenges, and what lies ahead. https://lnkd.in/e8X7FwmF

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In today’s economy, how are CMOs reinventing themselves to ensure business and client success? Our very own CMO Jackie Cutrone spoke with EssenceMediacom's Global President, Kristin Gower, and Xerox's Chief Growth & Disruption Officer, Deena LaMarque Piquion to discuss the evolving role of B2B CMOs. Some of the transformations include: 🖥️Strategic Reinvention: Deena discusses Xerox’s shift towards a unified, service-led strategy for the hybrid work environment 🤖AI in B2B Marketing: Marketers are now leveraging AI for advanced personalization and segmentation 🧑‍💻Cross-Functional Collaboration: It’s important to break down silos within the company and include key IT and data leaders in marketing meetings to build trust and unify efforts Discover the full evolution here: https://hubs.li/Q02xZnY10

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Watch Jonathan Nelson of Omnicom Media Group Digital in conversation with Neeta Nair, Editor, IMPACT where the digital expert talks about trends dominating #CannesLions2024, the new structure of the agencies, and the power of data in marketing. For all the latest buzz on the 71st edition of the Festival of Creativity keep following IMPACT on all our social media channels. #ImpactAtCannesLions2024 #IndiaAtCannesLions2024

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"Retail media is relevancy meets reach meets conversion." Jacquelyn Baker, CEO at Omnicom Commerce offers a deep dive on the transformation of the retail media industry in Rokt's Beet.TV Leadership Series. Watch her video and read more insights on our blog ↓

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A recent WSJ article claims that television advertising is losing its relevance, but Magid AD.VANTAGE's Bill Day points out that the advertising demand is high; broadcasters just need to rethink their go-to-market strategies. 📺 Check out the article below for Bill's practical tips on how to evolve your GTM strategies to better generate demand, set more meetings, & make more closes. #SalesStrategies #TVAdvertising #BroadcastTV #MagidInsights

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Spaghetti-against-the-wall is not a strategy! 🍝 Some recent articles suggest that TV Advertising is broken. But perhaps it is brands' larger GTM strategy that's the mess... Our Bill Day dives into the issue on the minds of many this #Upfront season - the use of Advertising in the media mix in these uncertain times. He offers broadcasters specific action steps below (with particular attention to #Sales) and specific opportunities for you to gain Advantage.

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In digital advertising’s evolving landscape, sustainability is seen as a necessary yet challenging goal. Following the Green Media Summit, AdMonsters’ Lynne d Johnson talks with Emry Downinghall, SVP of Programmatic Revenue & Strategy at Unwind Media about the company’s sustainability journey, how publishers can have a lesser environmental impact, and the importance of cross-industry education. 👉 Check out the full article: https://lnkd.in/dvT_KKnG #GMS2024 #GreenMediaSummit

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Ad Age is putting a spotlight on LGBTQ+ leaders in advertising, and this feature focuses on our amazing colleague Amy M. Litt, VP, Communications Planning. Read 3 ways to be a LGBTQ+ advocate at work, what this looks like here at CMI, and why the pharma industry is perfectly poised to lead in inclusive media in the article here: https://lnkd.in/eHpnuqY4

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"The #upfronts are here to stay—with a few changes." This Ad Age article by Melanie Hamilton, SVP at Comcast Advertising, explores why #Addressable TV is emerging as a new cornerstone of the Upfronts: 1. Accuracy, accountability, and transparency.  2. Premium, brand-safe environments. 3. Growing scale. As we wrap up Upfronts week, it's clear that what's here to stay is the need to precisely reach audiences via premium, brand-safe environments. Read more below ⬇️ #Marketing #Advertising #BrandSafety

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DEIB initiatives seem to face an uncertain future with disillusioned leaders leaving corporate positions to launch consultancies that allow them to continue their work. 4A's EVP of Talent, Equity and Learning Solutions Cathy Chan Butler underscores that employees' desire to work in inclusive environments is strong and there's work to be done in terms of recognizing and addressing the emotional labor and establishing clear pathways. Read the Digiday article by Kimeko McCoy: https://lnkd.in/ehXBugUf #DEIB

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B2B CMOs: The new growth orchestrators. In a conversation with our CMO, Jackie Cutrone, and EssenceMediacom's President Kristin Gowers, Xerox's Chief Growth & Disruption Officer, Deena LaMarque Piquion, shares: CMOs must be responsible for data-driven strategies to ensure company success and profitability. Explore how Xerox unifies B2B marketing and growth: https://hubs.li/Q02zhxCQ0

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Discover how brands can harness the power of influencer collaborations to drive engagement and growth. Insights from Cristy Garcia, CMO at impact.com, reveal key strategies for building successful and authentic brand-creator partnerships in the evolving creator economy. : https://lnkd.in/gjaybQid #marketing #martech #technology #Anzu #Dentsu #Advertising #Partnership

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In the latest episode of Digiday’s “Future of TV” series, Mediahub's Michael Piner, U.S. EVP, Advanced Advertising, joins leaders from Digitas North America, GroupM, and Known to address the back end of the streaming ad industry — the likeliness of the IP address to go the way of the third-party cookie and the challenges many advertisers are facing in turning to alternative IDs to measure fragmented streaming audiences.   “Everyone’s bought into the idea of alternative IDs, but now operationalizing that idea and finding out how we connect all of these IDs that’s really the stage where everyone is at. There’s buy-in in the industry at scale but making it operational and cost-effective is the real challenge now.”   https://lnkd.in/gJdFQjB9

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Why the resurgence of 'full-service' agencies? Did they truly ever fade away? Gain deeper insights into this evolving landscape with perspectives from industry leaders like our CEO, Jennifer Berry. Digitas has been full service for over 20 years, strategically partnering with clients on real business and marketing challenges. Bringing multiple skill sets and capabilities to the table, we deliver results across CRM, media, social, tech, and commerce. We believe marketers want this for efficiency, consistency, and impact. And so do their customers. Read more: https://lnkd.in/e52UGPZr #AdvertisingTrends #FullService #DigitasUK #PowerOfConnection #ImpactEveryday

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The majority of media services operated by holding companies are buoyed by principal based buying. This is a major concern of marketers and procurement executives, recently brought into focus by the Association of National Advertisers.    At CROSSMEDIA USA, we never compromise neutrality or engage in principal based buying. But as Jack Neff at Ad Age reported, we have a solution that turns principal based buying into procurement based buying.    The Cross Connect is designed to be a fully transparent, triple opt-in, triple-bid marketplace that secures quality inventory at principal rates. And the best part, the client knows exactly what they are paying for.    If you are looking for access to a $5B+ marketplace and full media operational transparency, let’s talk.    #transparency #mediabuying #procurement #neutrality #independence #ANA #CrossConnect

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In a piece highlighting the industry's rising nextgen media buyers, our VP, Integrated Investment, Katelyn Rodkey talks smart investment strategies + approaches for brands to win now and well into the future, including focusing on programmatic buying, leveraging emerging tech to be more reactive to changing trends and speed to market. Read more in Ad Age.

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Jonathan Nelson, CEO, Omnicom Digital, sits down with Neeta Nair, Editor, IMPACT Weekly Magazine to discuss the biggest trends in tech and how are our agencies are using Gen AI. "At Omnicom, we talk about how generative AI is giving our employees superpowers and allowing them to do inhumane amounts of research in seconds, generate new ideas, innovate, and ultimately show the connection back to outcomes," said Jonathan Nelson. Watch the full interview: https://lnkd.in/ek6kKcAp #OmnicomCannes

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