#DataPrivacy regulations through states now cover 42% of U.S. households, making it essential for advertisers to stay compliant with new laws. Our new 3-part crash course on data privacy & security breaks down how to future-proof your brand and protect your customers. 🛡️ Download Part 1️⃣ today for a clear overview of privacy legislation and what’s coming next for marketers—in plain English: 📥 https://lnkd.in/eFDQQRN2 #Privacy #DataSecurity #APRA #KOSA #Marketing #Advertising
VAB
Advertising Services
New York, NY 3,202 followers
The Voice of the Video Industry. We help solve business challenges and drive overall brand growth.
About us
VAB helps brand leaders navigate through our technology-rich, data-fueled world through industry-defining insights and custom analysis as we address the challenges of today and inspire conversations of tomorrow. We are driven by clear values that spark the very best forward thinking and impactful collaboration. We are fearless in embracing the unknown and pushing the boundaries to put forth superior and authentic content that continually inspires. Audaciously curious, yet pragmatic in our approach we provide unrivaled access as we uncover trends and tackle topics that will drive business value. Our deep commitment to unparalleled research and analysis combined with our investigative approach and unique voice is at the core of who we are and infuses everything we do. VAB is an insights-driven, research and marketing company dedicated to helping brand leaders make fully informed media decisions that maximize returns, solve business challenges and drive overall growth.
- Website
-
http://www.TheVAB.com
External link for VAB
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 1980
Locations
-
Primary
Get directions
830 3rd Ave
2nd FL
New York, NY 10022, US
Employees at VAB
Updates
-
VAB reposted this
📈Excited to share that DISQO’s ad-supported streaming findings are featured in the VAB's latest report on the top #CTV trends of 2024. We found that more people are receptive to ad-supported streaming options this year than they were a year prior. To help brands, agencies, and media owners understand why, we looked at what motivates people to opt for an ad-supported option. Is it cost savings? Entertainment? Content breaks? Download the report to find out: https://hubs.li/Q02G-bdf0
-
-
We're excited about the growth in CTV and streaming video, from meaningful engagement opportunities, to data-driven targeting and creative innovation. Come with us! 🔗 Our 2024 CTV trends report: https://lnkd.in/euPR58_J
-
-
We are excited to welcome Adam Monaco, Executive Vice President, Sales at Disney Advertising to VAB’s Board of Directors! https://lnkd.in/edRJ-W6B
-
-
We’re excited to be part of the IAB Tech Lab's webinar, "A Barcode for Your Ad Creative: The CTV Evolution Unlocked by the Ad Creative ID Framework (ACIF)." Join VAB VP, Measurement Solutions & Innovations, Benjamin Vandegrift, as he discusses ACIF, the issues it solves and the latest VAST updates on Tuesday 7/23 at 1:00PM ET with industry leaders from NBCUniversal, FreeWheel, and IAB Tech Lab! Register here ▶️ https://lnkd.in/eG8gwU8C
-
-
PSA! We've added 8 brand new documents filled with case studies for some of the most requested categories: 🚗 Auto 🧴 CPG 🎬 Entertainment & Tune-In 💲 Financial & Insurance 🏃♂️ Health, Beauty & Wellness 💊 Pharmaceutical 🍽 Restaurants 👕 Retail In total you can access 89 case studies, with many featuring analysis from VAB Members. Visit our case study corner to download them now 🔗 https://lnkd.in/edsBuhYm #Advertising #CaseStudies
-
-
VAB's Stat of the Week: 📊 Ad-supported streaming subscriptions have been growing for four straight quarters since Q2 of last year, now making up the majority of new subscriptions. This trend is just one of the 10 must-see charts from our Q2 Insights. Explore the top 10 charts featuring the latest on device usage, ad spend trends, Gen Z consumer behavior, and more—all in one place: https://lnkd.in/e_NJWK4Q #Streaming #Subscriptions #Advertising #MarketingTrends
-
-
With headlines on the Skydance-Paramount merger ushering in "The Great Re-bundling," staying ahead in the fast-paced landscape of streaming is crucial to marketers. Advertisers now have more opportunities than ever to reach and engage through streaming. Whether you're building the perfect streaming campaign or strengthening your platform, check out our roadmap to streaming. Discover 6 key ingredients to engaging viewers and igniting customer action 👉👉 https://lnkd.in/eqiqEbUj #Streaming #TV #Advertising #Marketing
-
-
#HispanicAmericans are turning on their TVs and tuning into #CopaAmerica in droves, with an average of 1.5 million viewers per game on TelevisaUnivision's broadcasts ➡ https://lnkd.in/e2B_agWz In our custom research, we found that TV and Streaming programming fosters deeper connections with American Latinos, providing great opportunities for marketers to share their messaging in an engaging, premium environment. Want to learn more? Download Reir, Llorar, Compartir, Comprar (Laugh, Cry, Share, Buy) https://lnkd.in/eg_M8TzD
-
How do I boost #engagement with my CTV ads? "Innovative ad formats that feel more native to the big screen in your living room enhances outcomes and performance," says Rose Anna McGovern, Head of Programmatic & Digital Ad Sales at DIRECTV Advertising, in our latest Spotlight on Streaming webinar. Want more data? 📊 Interactive CTV ads deliver 7x the engagement of standard video ads, as highlighted in our new CTV trends report. Check it out here: https://lnkd.in/eKmE5j2j 🔗 #CTV #Streaming #Advertising