Green Media Summit

Natalia Vega, Founder & Executive Director at New Zero World is at the forefront of promoting behavioural change through climate narrative, allowing us to positively reimagine our visions of the future. 🎥 Check out Natalia's full conversation with Molly Voss Fannon on best practices in communicating brand sustainability efforts: https://lnkd.in/ezFqjPGp #GMS2024 #GreenMediaSummit #NewWorldZero #sustainability

In the wake of Hurricane Sandy in 2012, the Javits Center community faced challenges that prompted the convention center to rethink their approach to sustainability. By engaging stakeholders and fostering their internal culture, the Javits Center has now made sustainability a cornerstone of their identity. 🎥 Learn more from Yashi Dadhich about how the Javits Center transformed into one of the most sustainable convention centers in the country: https://lnkd.in/ezFqjPGp #javitscenter #sustainability #GMS2024 #GreenMediaSummit #conventioncenter

For Artealia Gilliard, Environmental Leadership & Sustainability at Ford Motor Company, when it comes to promoting electric vehicles and eco-friendly options to clients; advertising, marketing and communications can help build advocacy. 📹 Hear from Artealia on how Ford is working with its stakeholders to build the future of sustainable transportation! Full video now available: https://lnkd.in/ezFqjPGp #Ford #GMS2024 #GreenMediaSummit #sustainability #ecotransportation

DSP's have a responsibility to the digital media and advertising industry to make it easier and more accessible to transact on sustainable media. Hear from Yahoo’s Chandra Cirulnick, Viant Technology’s John LoPresto, and Nexxen's Ariel Deitz on how DSPs can help buyers consider carbon emissions during their SPO initiatives, as well as promoting Green Media Products. 👉 Learn more about the future of ad tech sustainability solutions: https://lnkd.in/ezFqjPGp #GMS2024 #GreenMediaSummit #Publishers #advertising #sustainability

For Josh 'Bones' Murphy, Co-Founder, Commercial/Film Director of Liars & Thieves!, storytelling is an incredibly powerful tool, with the power to motivate and inspire stakeholders and consumers to take action. 🎥 Check out Josh’s full keynote from the 2024 Green Media Summit - presented by Klever Programmatic: https://lnkd.in/ezFqjPGp #storytelling #sustainability #GMS2024 #GreenMediaSummit

Seth Godin 🌔 Founding Editor of The Carbon Almanac captivated the audience at the 2024 Green Media Summit with his impactful presentation about how marketers can bring about change to prioritize sustainability through authentic storytelling. 🎥 Check out Seth Godin’s full presentation from the 2024 Green Media: https://lnkd.in/ezFqjPGp #SethGodin #sustainability #digitalmarketing #GMS2024 #GreenMediaSummit

At the 2024 Green Media Summit, Brian O'Kelley unveiled Scope3's latest standard media offering: GMP+. Thanks to Scope3's new GMP+ methodology, advertisers can benefit from protection against problematic ad placements, leading to more results and a cleaner advertising ecosystem. 📹 Hear from Bryan O’Kelley on the launch of GMP+! Full video available here: https://lnkd.in/ezFqjPGp #GMS2024 #GreenMediaSummit #Sustainability #Scope3

Historically, publishers sought to maximize ad frequency and demand partners, driving revenue but causing inefficiencies and excessive energy consumption. At the 2024 Green Media Summit, we heard from Unwind Media's Emry Downinghall, Amazon Web Services (AWS)'s Stephanie Layser, Hearst's Bridget Williams, and Mediavine's Julia Li, as they discussed new areas for growth, opportunity, and the potential revenue risks associated with supply path optimization and sustainability initiatives. 👉 Hear about how publishers are reducing emissions while sustaining revenue: https://lnkd.in/ezFqjPGp #GMS2024 #GreenMediaSummit #Publishers #advertising #sustainability

As sustainability initiatives take center stage, brands are finding unique ways to maintain profitability while ensuring sustainability remains a priority. At the 2024 Green Media Summit we heard from brands such as Mastercard, Futerra, and HSBC on how leading by example can influence others to become more involved. 📹 Check out the full video available here: https://lnkd.in/ezFqjPGp #GMS2024 #GreenMediaSummit #Sustainability #brands

One of the most requested items in the greater sustainability agenda is industry-wide standardization. While the good news is that the signals for measurement exist, enforcement is still lacking. 📹 Hear more from our councils & committees panel as they share what collective progress is made towards standardization and what’s still needed to achieve it. Full video available here: https://lnkd.in/ezFqjPGp #GMS2024 #GreenMediaSummit #Sustainability #Standardization