VAB’s Post

🖥️ When added to a TV buy, addressable can help ensure marketers are reaching their target audiences with precision and accuracy, says Melanie Hamilton. Addressable advertising is here to stay - check out the Ad Age article and find out why. #addressable #TV #advertising

CTV is increasingly critical to a brand's media mix, but Linear TV with smart strategy continues to deliver! Case in point: "23andMe bucks the linear TV decline" (Digiday, Dec. 8 '23). *23andMe understands the value of storytelling via Linear, even for their established brand, shared Chief Brand Officer Tracy Keim. Digital and Social aren't enough. They are taking advantage of longer lengths with Linear to share narratives.  *The brand increases spend during holidays seasons and pulses during promotional periods so Linear can work harder and 23andMe may capture a bigger share of voice. For Linear TV to achieve ROI in alignment with CTV, social and programmatic, a savvy team is required to optimize results. Hawthorne Advertising pioneered performance marketing and we have proven predictive performance models we welcome sharing. #performancemarketing

TV advertising is the most economical way to reach your brand's ideal audience. But how do you create ads that move the needle? And where do you place them? KARE 11's Joanie Kraus, Michelle Redberg, and Sara Nellermoe are here with their best practice tips and tricks to help brands grow business with strong TV advertising. https://lnkd.in/gEaeUgjt

Is the overpriced, actually the underpriced? Read a great article on Marketing Week that got me rethinking the role of TV ads. Chris Sutcliffe explains the lasting impact on brand health and sales, challenging the belief that digital is the only way forward. 💡 Takeaways: - Ad format can carve deeper emotional connections, making brands unforgettable through storytelling that resonates on a personal level - Create a stand out in a less crowded space - Together with online ads, TV provides an opportunity to elevate the brand What's your take on this perspective? Would love to hear about the experience of buying TV and what the barriers to entry are? Share your thoughts below! Read the full article here - https://lnkd.in/eMeW8ggE #TVAdvertising #AdTalk #MarketingChat #IndustryInsights

TV advertising is the most economical way to reach your brand’s ideal audience. But how do you create ads that move the needle? And where do you place them? KARE 11’s Joanie Kraus, Michelle Redberg, and SARA NELLERMOE, MBA are here with their best practice tips and tricks to help brands grow business with strong TV advertising. https://lnkd.in/g4X6cNqJ  #TVadvertising #BestPractices #TVMarketing #BroadcastAdvertising

So many great conversations with clients about Addressable TV lately! Excited to see it continue to evolve in the marketing space. Check out our latest article published with our friends at Adweek. #datadriven, #digitalmarketing #automotivemeasurement

📺 Embracing Change: The Evolution of TV in Advertising 🚀 In the ever-evolving world of advertising, it's fascinating to witness how the landscape is continually reshaped. One significant shift that has caught my attention recently is the changing role of TV in our marketing strategies. 📈 For years, TV was the undisputed champion, the go-to choice for marketers looking to reach a wide audience. Its power to captivate viewers and convey brand messages made it a preferred channel. However, times are changing, and TV's dominance is facing new challenges. According to Kantar's latest Media Reactions report, TV's importance in the advertising world has undergone a substantial decline over the past year. 📉 This shift doesn't diminish the effectiveness of TV entirely, but it does signal the need for adaptability and diversification in our advertising strategies. In today's dynamic digital age, consumer behavior is changing at a lightning pace, and we must evolve with it. 🌐 So, what's the takeaway? While TV still holds value, the future belongs to those who embrace new platforms and approaches. We must seize the opportunities presented by emerging digital channels, harness the potential of social media, and explore innovative ways to engage with our target audience. It's a reminder that staying agile and innovative is paramount to success in this ever-changing advertising landscape. 💡💪 If you're interested in diving deeper into this topic, I've put together a more detailed analysis in this article. Check it out here https://lnkd.in/e8paFbkg. Let's keep the conversation going and adapt to the exciting changes ahead! 🌟 #AdvertisingTrends #DigitalMarketing #Innovation

📺 Is TV Advertising Still Relevant in Today's Digital World? 🌐 In an eye-opening piece by Marketing Week, Peter Field, a leading voice in advertising effectiveness, sheds light on a surprising trend: TV advertising, despite being one of the most powerful mediums, is not getting the attention it deserves in the marketing world. Here's why we should rethink this: Attention Span: A 30-second TV ad holds viewers' attention far longer than digital formats. It's not just about reaching audiences; it's about keeping them engaged. Trust Factor: TV is a trusted medium, especially among younger demographics. Trust is key in brand perception, and TV ads carry a halo effect that digital platforms can't match. Business Impact: TV's influence on pricing power and brand-building is unmatched. It's a medium that can drive both volume and margins, as per insights from Warren Buffett. In a digital-first era, it's easy to chase after the latest trends. But let's not forget the value that TV advertising brings to the table. It's time to reevaluate its place in our marketing strategies. Read more here: https://lnkd.in/gazttmK2 #MarketingStrategy #TVAdvertising #BrandTrust #DigitalMarketing

Is TV Advertising Still Effective? You bet your bottom dollar it is! TV advertising can help brands reach large and engaged audiences and easily create emotional connections with consumers, which improves ad recall and helps generate tangible business outcomes. Learn more: https://lnkd.in/gYUUNs-d #TVadvertising

Excited to be part of the evolution of Connected TV advertising here at dentsu! Say goodbye to vague descriptions and static screenshots. Let's embrace transparency within Contextual advertising with video previews and custom keyword segments, and shape the future of CTV ads together! Check out the details behind our new #ContextualIntelligence product here: #CTVAdvertising #TransparencyRevolution #ContextualAdvertising