The only way to succeed amidst creative chaos is through persistence, a lesson Hamza Kazi, Head of Music, Dharma Cornerstone Agency learned over years as a musician. Anecdotes from his journey capture this wild adventure perfectly. Hamza Kazi Dharma Cornerstone Agency Read more: https://lnkd.in/grQR2F8M #marketing #creativity #advertising #music #IMPACT #e4m
IMPACT Weekly Magazine
Book and Periodical Publishing
Mumbai, Maharashtra 15,554 followers
A weekly from the exchange4media Group, talking about what's hot in marketing & advertising
About us
IMPACT belongs to the exchange4media Group, which is India's leading publishing platform on Media, Marketing, Advertising, as well as other special interest titles. Launched in 2004, we are a weekly magazine. Impact is the single point source of all intelligence for today's business managers. It analyses the development of the week, filters the most significant and relevant news, provides perspectives to the key happenings and goes beyond the obvious by bringing a fresh point of view. (Read the e-magazine at www.impactonnet.com)
- Website
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https://www.impactonnet.com/
External link for IMPACT Weekly Magazine
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- Mumbai, Maharashtra
- Type
- Privately Held
- Founded
- 2004
- Specialties
- marketing, media, advertising, brand management, conferences and awards
Locations
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Primary
Linking Road
Mumbai, Maharashtra, IN
Employees at IMPACT Weekly Magazine
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Mansi Sharma
Sr Reporter at IMPACT | Research & Feature Writer | Fiction Author & Poet | Gender & Development Advocate
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Anjana Naskar
Senior Correspondent at IMPACT Magazine, exchange4media group
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Aryan Khanna
Correspondent
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Pritha Pahari
Journalist at IMPACT - Exchange For Media, ex Moneycontrol ।।Asian College of Journalism'23।। Kolkata SXC'22
Updates
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#ImpactAt20 🌟 Anuj Poddar, Bajaj Electricals Ltd' Managing Director and CEO, sends his greetings to IMPACT on its 20th anniversary. Reflecting on the journey, he highlights how IMPACT has consistently set standards in the media and marketing industries. Annurag Batra I Nawal Ahuja I Neeta Nair #AnujPoddar #Bajajelectricals #MD #CEO #MagazineLegacy #Celebrating20Years #InspireChange #GenerationImpact #Media #Marketing
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Digital media is becoming integral to everyone's marketing strategy due to its affordability and ability to connect where consumers spend significant time. Precise targeting—by audience, geography, and context—also drives spending towards Digital. Read more: https://lnkd.in/dSUBzFtB Neeta Nair Nawal Ahuja Annurag Batra #advertising #creativity #IMPACT #e4m #marketing
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#IMPACTTalkingPoint: As recent studies reveal that nine out of ten GenZ in India consider themselves part of a fandom, brands rope in celebrities to get leverage. ✍ Aryan Khanna #IMPACTMagazine #GenZ #Branding #Celebrities #Advertising
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Gabbar Singh's fondness for Glucose-D biscuits in a 1976 Britannia ad was one of the first times a character, not an actor, was used in Indian advertising. This commercial followed early celebrity endorsements like Leela Chitnis for Lux in 1941 and Kishore Kumar for Brylcreem in the 1950s, marking a shift towards fandom advertising. Karan Dua OPPO India Ripal Chopda The Sleep Company Sudesh Shetty Fibe.India (Formerly EarlySalary) Ragini Hariharan Himalaya Wellness Company Neelima Burra Luminious Power Technologies Tushar Malhotra Bisleri International Pvt Ltd Mrunali Dedhia Chtrbox Iraj Fraz Batla DDB Tejveer Singh Bhamb Chaithali Rai Sudish Balan Tonic Worldwide Hima Bulusu Carat TheSmallBigIdea Shivashish Tarkas The InterMentalist Yash Chandiramani Admatazz Ruksheen Palia SocialPanga Read more: https://lnkd.in/dvtTeuFA #advertising #creativity #E4M #IMPACT #marketing
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#ImpactAt20 The return of Kaun Banega Crorepati to Sony Entertainment Television in August 2010, with Amitabh Bachchan as the host, was seen as a game-changer for the network. This IMPACT article features insights from media experts on how KBC's revival could boost Sony's ratings and overall performance. SONY ENTERTAINMENT Sam Balsara I Anita Nayyar I Lloyd Mathias I Mona Jain I Sanjoy Chakrabarty #e4m #KBC #SonyEntertainment #GameChanger #TVRatings #IndianTelevision #MediaExperts #TelevisionShow #AmitabhBachchan #EntertainmentIndustry
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Brands are leveraging engaging, interactive experiences like virtual try-ons and augmented reality campaigns to captivate audiences. Dale Imerman, WPP’s VP of Immersive Technology & AI, talks about brands connecting with consumers through innovative, tech-driven marketing approaches. Dale Imerman WPP Nawal Ahuja Annurag Batra Neeta Nair Read more: https://lnkd.in/dqFRsFds #advertising #creativity #IMPACT #e4m #marketing #AI #tech
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#IMPACTCMOInterview: Adhish Zaveri, VP Marketing, Shaadi.com talks to IMPACT about the idea behind this new offering, its campaign, and more. ✍ Anjana Naskar #IMPACTMagazine #Shaadi #Campaign #Advertising
Shaadi.com: Matchmaking, the VIP Way
impactonnet.com
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Unlike Shaadi.com, where users manage their own profiles, VIP Shaadi offers a personalized service with dedicated VIP consultants who act as matchmakers. Adhish Zaveri, VP Marketing, Shaadi.com talks about the new offering and its unique service model. Shaadi.com Adhish Zaveri Read here: https://lnkd.in/dcQ7KidS #advertising #creativity #marketing #IMPACT #e4m
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#ImpactAt20 Where can you find the advertising triumvirate - Piyush Pandey, Prasoon Joshi and R Balki together? ... In the Happenings page of IMPACT Magazine - snapped at the same event in August 2010 Annurag Batra I Nawal Ahuja I Neeta Nair Bharat Kapadia I Nagesh Alai I Colvyn James Harris I Gowthaman Ragothaman I Prabhakar Mundkur I Abhijit Avasthi I Srinivasan Swamy I Paul Josy I Partha Sinha #e4m #advertising #happenings #Ogilvy #indianadvertising #PiyushPandey #AAAI
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