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When we start a new year, we also reflect on last year and look to what lies ahead. Reflecting on the lessons learned and looking internationally is crucial for shaping effective communication strategies in Aotearoa the ever-evolving landscape and it is evolving quickly. Staying ahead of emerging trends is key to positioning a brand for success.  With that, these are the main points we have noted: - The evolving landscape of AI; Tackling misinformation in AI content and it’s appearance into social media and some international mainstream media - PR's expanding role in brand safety; The rise of brand authenticity and transparency - More brands embracing social media immediacy and what that could mean - And lastly: The ongoing dialogue about brand’s management of social issues. #2024success #collectiveintelligence #predictions

The 2024 Media Trends Report from dentsu covers a number of themes which will define the coming years, one of which is the rise of Generative AI. While an immediate appeal may be the efficiency gains GenAI can deliver, brands should continue to invest in expertise and creativity to navigate the change. AI is a tool to amplify talent, not a replacement for it. The near term will be characterised by consumers rejecting a flood of AI generated junk, and the brands that cut through with smarts and creativity will be rewarded. This space is evolving at a rapid pace, and with it comes a host of complexities: Anti-scraping policies and restrictive API access, cookie deprecation, 1P data and clean rooms, MFA sites and deepfakes, data ethics and governance… This is not the time to be squeezing your agency, rather you should be partnering to unleash their smarts and creativity! #digitalmedia #datadrivenmarketing #ai #marketingtrends

NEW THOUGHT LEADERSHIP | From Gen Z, to Gen Z. dentsu’s annual media trends report, The Pace of Progress, looked at three trends shaping the media landscape in 2024. Now, with our NEW Gen Z Edition, we narrow the focus to examine how these trends will play out for Gen Z. Hear directly from Gen Z experts and download From Gen Z, to Gen Z. The Pace of Progress: Gen Z Edition for a full review of our insights and recommendations for brands. https://lnkd.in/e9pzhFq6 #MediaTrends2024 #FromGenZtoGenZ #ThePaceofProgress

Mark the Year of the Dragon with a strategic leap; Dentsu's 'The Pace of Progress' report is your key to understanding Gen Z's core values. Discover how brands that actively listen and reflect Gen Z's diverse voices in their campaigns can forge deeper connections and lead the market. Embrace actionable insights for a transformative year. #GenZ #YearOfTheDragon #MarketLeadership 

Avisenna Gusta is on a mission to spread his passion for implementing AI, 👨🏻💻 and not just among fellow Monks. In a new article on Campaign Asia-Pacific, our Digital Content Producer speaks directly to marketers across the SEA region, where adoption of the tech is accelerating. His message? 📣 It’s not a question of whether to use generative AI, 🚫 but how to do so responsibly. ♻️ If you ask Gusta, marketers can take 3️⃣ immediate steps to answer that question: upskill your talent, establish clear guidelines and use selective data, and involve Southeast Asian AI experts to avoid bias. ✅ “The adoption of generative AI in SEA is accelerating,” writes Gusta. “When used responsibly, it can unlock significant value for brands and consumers, creating tailored experiences on an unprecedented scale. Overcoming barriers such as job loss fears, misinformation, and high-cost production requires empowering teams, establishing clear guidelines, and ensuring expert oversight.” Read the full article 👇🏽 

"2024 isn't just a new year; it's a digital frontier demanding a paradigm shift. The Dentsu 2024 Media Trends report is an effective guide to the pulse of the future. At the core of this transformation is Generative AI, a game-changer. It's not just tech jargon; it's the canvas for a new era of creativity. With a staggering 91% of CMOs foreseeing its future impact, the question for us isn't whether but how to harness its potential.     In this landscape of accelerated digital evolution, the race to monetization adds a layer of complexity. Lookalike apps proliferate, and platforms double down on identity intelligence. As digital strategists, we must be agile in adapting media plans to this shifting terrain, securing vital data access, and delicately balancing content protection with discoverability.   It is no longer solely about optimizing for clicks; it's about optimizing for a better world. The trends remind us that growth and societal responsibility are intertwined. Diversity isn't just a buzzword; it's the essence of a thriving digital ecosystem. The new faces of growth, safer digital environments, and carbon media efficiency aren't just trends; they're blueprints for a digital strategist's roadmap in 2024.    As we step into 2024, let's not just read the trends; let's redefine them. Let's not just chase growth; let's architect a sustainable digital future 🚀." Our Marcia Mudzwiti's thoughts on dentsu's "The Pace of Progress 2024 Media Trends" report. #wherelogicmeetsmagic #trends2024 #mediatrends #mediatrends24 To read more, download the report here: https://lnkd.in/dwuh4ddE.

Discover how brands are benefiting from AI in media strategy and the ways KINESSO is leaning into these emerging technologies. Thiago da Silva, Head of Programmatic & Operations, sat down with Media in Canada to discuss how IPG Mediabrands Canada leverages AI to drive performance in media planning, optimization, and measurement. https://bit.ly/3v2fiwU #MediaStrategy #KINESSO #CampaignEffectiveness

Has the rapid advent of AI-powered technology changed the conversations CFOs in marketing services are having with their boards regarding investing in emerging tech? WPP are announcing plans today to invest a further £250m on AI-focused tech (Financial Times), this follows a similar announcement by Publicis last week pledging investment of 300m Euros over the next 3 years. It’s clear the AI arms race is heating up quickly across the big groups but where does that leave the smaller agencies? Last year was dominated by debates around the potential risks and huge advantages of AI across marketing services, but much of it was at best conjecture. When we discussed AI at our Talentarc and TalentEdge leadership events, there was cautious excitement but also a great deal of “we’re not sure” and “we’ll have to wait and see”. Undoubtedly as their competitors start upping the ante, many CEOs will want to start increasing investment in AI as well to stay competitive ( and for some small agencies it may be a great way to punch above their weight) – but how do finance leaders manage the risk, particularly in these challenging times ?  #ai #marketingagency #cfoinsights #cfo #marcomms

This is mind-blowing. Publicis Groupe's Arthur Sadoun is thanking every single one of Publicis Groupe's 100,000 people in an experiment in mass, personalised AI video. Andy Bird and Carla Serrano gave me a peek behind the curtain to share their experiences working with technologies that are evolving by the week and what they've learned about the practicalities and surprising challenge. TLDR: AI is great at a lot of things, but still struggles with jokes. #ai #articificalintelligence Publicis Groupe Le Truc Prodigious Worldwide #aivideo #personalizedvideos

Recap of the SXSW Trends by Alex Turtschan, Director of Innovation at Mediaplus Group Read the full article: https://lnkd.in/dBCYHCFT #SXSW #trends #innovation #mediaplus #AlexTurtschan