Brianne Boles-Marshall, MBA’s Post

In the age of social media, speed isn't just an advantage. It's a necessity. And Coors Light gets it. Recently, my LinkedIn feed has been full of debates about Cannes. Was it great or was cringe? But amidst all that noise about the event, we lost sight of something important. At the end of the day, Cannes is about celebrating the best work in our industry. And to me nothing showcased that better, to me at least, then the Coors Light "Lights Out" campaign by Rethink. In today's fast-paced world, agility is the skill that separates great marketing teams from the rest. This campaign was a perfect example. Rethink and Coors Light moved quickly. They understood the speed of our news cycles. They embraced agility to create something that truly broke through. So, instead of focusing on who is or isn’t at Cannes (or whether or not we should even have it), let's celebrate amazing work when we see it.

Prepare for Success! Tips on Organizing Your Company's Opening Bell 🔔 Last week, I had the privilege of joining Marley Spoon's Opening Bell event at the Deutsche Börse trading floor in Frankfurt 🎉 As investor relations officers, we know the importance of maximizing the company's visibility. One remarkable opportunity lies in the iconic tradition of ringing the opening bell at the stock exchange, whether it's Deutsche Börse / Frankfurt Stock Exchange, NYSE, Nasdaq, or other renowned exchanges worldwide. So, what exactly is the opening bell, and what should you consider when organizing such an event? The opening bell represents the start of a regular trading session on the exchange. While most trading is electronic, the opening bell is a symbolic moment that grabs attention, particularly during IPOs and other significant milestones. Key Factors for Preparation: 1️⃣ Choose the Right Occasion: Align the event with a milestone relevant to the exchange, such as an IPO anniversary, change of segment, or inclusion in a selection index, showcasing your company's success story. 2️⃣ Plan the Schedule: Carefully coordinate the arrival of the company delegation, speech order, signing ceremonies, and the bell-ringing moment itself. Every minute detail matters. 3️⃣ Define Key Messages: Decide on the key messages to be prominently displayed on the LED Wall. Ensure coordinated speeches among all speakers and emphasize the message that media and potential investors should take away. 4️⃣ Leverage PR Opportunities: Capitalize on media opportunities by showcasing the opening bell event on the stock exchange's website and social media channels. Share the broadcast link across your own social media platforms. 5️⃣ Engage with the Press: Utilize press contacts to secure widespread coverage. Consider securing live TV interview slots to further amplify your message. Remember, media coverage requires compelling stories that resonate with their audience. 6️⃣ Curate the Guest List: Thoughtfully select attendees, including company representatives involved in the transaction, service providers, and individuals associated with the company's success. Given limited spots, the selection process can be challenging. Do you have any questions about organizing a bell-ringing event? Comment below 👇🏻 #investorrelations #openingbell #stockexchange #PR #capitalmarkets #listedinfrankfurt #deutscheboerse

Enjoyed joining a great panel discussion in New York this week on the intersection of brands and societal issues - had a great time meeting and sharing thoughts alongside: - Amanda Coffee @ Under Armour - Neil Cassley @ PayPal - Paul Quigley @ NewsWhip I had the opportunity to share some insights from our Trust Barometer Special Report on Brand and Politics (out today - https://lnkd.in/giXT5jsB), notably that the pressure brands are feeling around societal issues isn't going away - people continue to expect brands to do more, and they're expressing their opinions through their purchases. A key point: people are less likely to trust a brand that surrenders to political pressure, so it's important to know your values, your audiences and your permission space, and to be consistent. Some of the other topics that jumped out to me: Neil Cassley noted the importance of empathy in communication around societal issues, and the importance of local nuance, context and culture. Paul Quigley reinforced the importance of listening and getting ahead of issues - a trend that we've seen from companies grappling with this space. Thanks to Amanda Coffee for the invitation to join the panel!

When it comes to a choice between PR and advertising, I know which one I'd invest in....

This article is a very interesting read. Similar to what I posted last week where the overall theme (at least to me) is “accountability” and understating the world we live in with empathy and acceptance even if it means the bottom line is a tiny bit less profitable. Knowing your customer and operating with complete transparency and inclusivity is essential for growth. So many valid points in here that should force us all into a comfortability of having an open dialogue if we’re going to right so many wrongs.

What do podcast ads, influencer marketing, and branded content have in common? They all share the same key factors that contribute to driving brand lift. To delve deeper into how these key strategies can help build your brand with emerging media, let's meet in person next week at #AdWeek in NYC! Feel free to message me to schedule a time to connect. #adweek #emergingmedia #podcastads #brandedcontent #brandlift #influencermarketing #nielsen #brandbuilding

IYKYK - Now you know what's up with Ricky Murray and what FRAMEN is. Let's talk!

Are you attending the Public Relations Society of America (PRSA) ICON in Nashville? Are you hoping to enhance your leadership? If so, I hope you'll consider attending my session on "11 Things You Must Start Doing NOW to Become A More Effective Leader" session, Tuesday at 9:45 am. (I might even share a dozen!) #Leadership #PRSA #PR #LeadershipDevelopment #LeadershipSession #EffectiveLeadership

If you’re attending #ICON2023 don’t miss Ken Jacobs, PCC, CPC, ELI-MP session "11 Things You Must Start Doing NOW to Become A More Effective Leader" session, Tuesday at 9:45 am. (Ken says he might even share a dozen!) #Leadership #PRSA #PR #LeadershipDevelopment #LeadershipSession #EffectiveLeadership

Companies that want to capture the emerging diverse market do well to abandon old performative practices and follow this simple advice from Gen Z actress, comedienne, and creator Dylan Mulvaney: Embrace human-centric marketing, prioritize people alongside profit, and exhibit authentic allyship. See this presented in more detail in this article.