Layla Kasymov

Greater Philadelphia Contact Info
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About

I am a graduate from Temple University's Fox School of Business, where I earned a…

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Experience & Education

  • 21GRAMS

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Licenses & Certifications

Courses

  • Consumer Buyer and Behavior

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  • Customer Data Analytics

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  • Digital Marketing

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  • Fundamentals of Asian Business

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  • Fundamentals of European Business

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  • Integrated Marketing Communications

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  • International Marketing

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  • Leadership and Organizational Management

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  • Legal Environment of Business

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  • Marketing Management

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  • Marketing Research

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Projects

  • AMA Collegiate Case Competition for Amazon Prime Student

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    Our team presented at the American Marketing Association's International Collegiate Conference and placed 1st out of over 105 submissions. We presented a comprehensive marketing strategy and built on primary and secondary research to help Prime Student increase awareness, perception, and subscriptions among Millennials and Generation Z.

  • Regional Conference Case Competition for Fulton

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    Our team proposed a marketing strategy for Fulton's second product: The Athletic Insole. We created a social media strategy and curated a list of influencers for Fulton to partner with to launch this product. In addition, we suggested for them to work with local podiatrists and curate digital advertisements to promote the general brand and products that Fulton has to offer.

  • Regional Conference Case Competition for rmdy

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    Our team proposed a launch & marketing plan for rmdy’s second product directed toward health conscious consumers and Millennials. We created a gut shot as remdy's second product and planned strategic marketing tactics to help rmdy to expand their product line, as well as increase their brand awareness.

  • AMA Collegiate Case Competition for PODS

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    Our team presented at the American Marketing Association's International Collegiate Conference and placed 2nd overall out of 67 submissions. We presented a comprehensive marketing strategy and built on primary and secondary research to help PODS increase awareness, perception, and sales among Millennials and Generation Z

  • Project Manager for Roast Me - Cherry Consulting

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    • Established a Brand Ambassador Program on Temple University's campus, as well as designing the Brand Ambassador Contract and Boot Camp.
    • Curated a list of over 35 influencers to promote Roast Me's mission through social media platforms and University Campus. Also curated a list of over 25 Content Creators for recruitment of Roast Me's team.
    • Created content to educate the audience of Roast Me of the game's concept through humorous memes, informational graphics, and GIFs.

  • Associate Project Manager for Business Communication Center at Temple University - Cherry Consulting

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    • Managed in leading a group of 9 student consultants for Temple University’s Business Communication Center by planning and implementing weekly goals.
    • Directed primary and secondary research on other BCC around universities across the country and through student surveys.
    • Created and managed platforms to increase awareness and understanding of BCC services among Fox and STHM students.

  • Regional Conference Case Competition for Insomnia Cookies

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    Our team presented in front of the executive board for Insomnia Cookies at the American Marketing Association's Regional Conference at Temple University. We discussed strategies on how to promote their products during the summer and produce more consumer drive.

  • Consultant for MyLapBox - Cherry Consulting

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    • Cooperated on a team of 11 consultants to create a content calendar to maintain social media posting for MyLapBox.
    • Conducted research on social media influencers and curated a list of 40 well-known active users.
    • Assisted in designing a survey to define a target market, gauge interest, and determine a price range for MyLapBox products with parents.

Honors & Awards

  • Dean's List for Spring of 2021

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  • Dean's List for Fall of 2019

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    Due to having a GPA higher than a 3.68, I have received an academic achievement by being named to the Dean's List for Fall of 2019

  • Dean's List for Fall of 2018

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    Due to having a GPA higher than a 3.68, I have received an academic achievement by being named to the Dean's List for Fall of 2018.

Languages

  • Russian

    Native or bilingual proficiency

Organizations

  • Alpha Phi Omega - Zeta Iota

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    Co-ed Service Fraternity at Temple University PR Chair (July 2021 - December 2021) • Managed social media platforms to inform the community and members of upcoming events, as well as curated giveaways and enhanced engagement with followers. Additionally, maintained a content calendar to keep organization, structure, and consistency across social platforms. • Launched a bi-weekly newsletter to send to members that covers topics like upcoming events, previous events, and general APO content. •…

    Co-ed Service Fraternity at Temple University PR Chair (July 2021 - December 2021) • Managed social media platforms to inform the community and members of upcoming events, as well as curated giveaways and enhanced engagement with followers. Additionally, maintained a content calendar to keep organization, structure, and consistency across social platforms. • Launched a bi-weekly newsletter to send to members that covers topics like upcoming events, previous events, and general APO content. • Utilized Canva to create flyers, posters, and social content to implement across socials and distribute to members

  • American Marketing Association

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    Temple University chapter of the American Marketing Association offers members opportunities enhancing their skill sets, advancing their business knowledge, and expanding their personal networks. LinkedIn Editor (Jan 2019 - May 2019) • Led the TU-AMA LinkedIn Account by posting 3-4 times a week, communicating with 130 followers, and analyzing metrics to track progress. • Increased the LinkedIn page views by 287% in one month. • Collaborated on a team of 4-5 members to create content and…

    Temple University chapter of the American Marketing Association offers members opportunities enhancing their skill sets, advancing their business knowledge, and expanding their personal networks. LinkedIn Editor (Jan 2019 - May 2019) • Led the TU-AMA LinkedIn Account by posting 3-4 times a week, communicating with 130 followers, and analyzing metrics to track progress. • Increased the LinkedIn page views by 287% in one month. • Collaborated on a team of 4-5 members to create content and report on TU-AMA events. Director of Cherry Consulting (May 2021 - May 2022) • Conduct outreach to obtain and manage semesterly clients, as well as create client packages that feature TU-AMA's services and product offerings. Directors are also responsible to oversee the progress of each project to ensure client needs are met. • Interview and select Project Managers and Associate Project Managers for each client, along with offering coaching, mentoring, and preparation in consulting practices and knowledge to PMs and APMs. • Host Cherry Jamz weekly meetings to keep PMs and APMs up to date and informed on pertinent information

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