Mighty Roar

Election years require flexibility in your advertising strategy. As we navigate the longest presidential campaign in history, pouring $17 billion into the U.S. ad market, advertisers face unprecedented challenges. Key takeaways include: • Navigating the intense competition for ad space • Understanding shifts in audience behavior and attention • Strategically timing and placing your ads • Crafting messages that resonate without polarizing Read our latest blog for advice on how your brand can adapt and thrive during this intense cycle at mighty.is/3LfEcNW

Recently, our Creative Director, Carol Montoto, had the privilege of imparting wisdom to a graphic design student through AIGA's Mentorship program. Here are 7 big insights she put together that could be useful whether you're just starting out or are a seasoned pro. Read our latest post at https://mighty.is/3xf61Ti

Brands today can quickly find themselves at the mercy of viral social media trends. Take Chipotle’s recent PR nightmare: an influencer's dissatisfaction with Chipotle's portion sizes sparked a viral movement, so customers began recording their orders to pressure for bigger portions, leading to widespread negative reviews and public scrutiny. 𝗦𝗼𝗺𝗲 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀: 𝙍𝙚𝙖𝙡-𝙏𝙞𝙢𝙚 𝙈𝙤𝙣𝙞𝙩𝙤𝙧𝙞𝙣𝙜: Use tools like Mention to detect and address issues early. 𝙋𝙧𝙤𝙖𝙘𝙩𝙞𝙫𝙚 𝘾𝙧𝙞𝙨𝙞𝙨 𝙈𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩: Have a plan for quick, transparent communication. 𝙀𝙣𝙜𝙖𝙜𝙚 𝙬𝙞𝙩𝙝 𝙄𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚𝙧𝙨: Build relationships and address concerns authentically. 𝙏𝙪𝙧𝙣 𝙉𝙚𝙜𝙖𝙩𝙞𝙫𝙚𝙨 𝙞𝙣𝙩𝙤 𝙋𝙤𝙨𝙞𝙩𝙞𝙫𝙚𝙨: Address issues head-on and show commitment to improvement Full article at mighty.is/3yPpE4N #SocialMedia #CrisisManagement #DigitalMarketing

One of the most pressing questions we hear is, “How long until we start seeing results from SEO?” Setting realistic expectations for your search strategy is crucial for making informed decisions and ensuring that stakeholders are on the same page. Ultimately, you should consider progress a marathon versus a sprint and take a consistent, focused approach. In our latest blog, we project a realistic timeline of SEO outcomes, explain why these timelines vary, and discuss how you can measure success. Read more at mighty.is/3KkxmpV #SEO #DigitalMarketing #Marketing

We’ve been spotted once again by Agency Spotter! 🏆 Their quarterly report evaluates almost 2,000 branding agencies and design firms that specialize in branding, brand identity, naming, and brand standards. What can we say? We couldn’t have done it without our great clients. Learn more about us and the work we do at mighty.is/41OimIF #Branding #BrandIdentity

Our VP Creative Director, Carol Montoto, loved the recent opportunity to work with a student designer through AIGA Design's mentorship program. “I was blown away and humbled by all the amazing creative work at the AIGA Spot Showcase. I am so honored to have been able to mentor Elise Buffington as she brought her vision to life.” Congratulations to all the AIGA Orlando Mentorship Program mentees!

Having been on both the submission and judging side, we understand how daunting it can feel to stare at a blank entry form, wondering how to distill all the hard work and creativity of a marketing campaign into a few paragraphs and visuals that will impress the judges. Here are our thoughts on how to rack up a W at your next marketing awards competition. Read more at mighty.is/3Q4SVhz #DigitalMarketing #Marketing

An analyst on the Google Search team recently confirmed that Google’s crawling decisions are largely driven by quality and search demand. So, how do you create content that checks all of Google's boxes? To create content that speaks directly to your audience, you need to research their demographics, interests, and pain points. In our latest blog post, we explore strategies for overcoming the challenges of content creation and making your brand shine in Google's eyes. Read more at mighty.is/43qZkc9 #contentmarketing #contentstrategy #digitalamarketing

Happy Love is Blind day to those who celebrate! For those who don't watch the Netflix show Love is Blind, participants begin by talking to each other in "pods" where they can hear but not see each other. They base their connections on emotional and intellectual compatibility rather than physical appearance. Is it strange that we find this similar to an RFP process? 🤔 The agency RFP process and "Love is Blind" might seem worlds apart, but they share many similarities, from the initial blind attraction to the big reveal and final commitment. Whether you're searching for love or the perfect agency partner, the best connections may be formed by looking beyond the surface. #AgencyLife #RFP #RFPS

Our VP Creative Director, Carol Montoto, has been selected as a Telly Awards Judge! “𝘐’𝘮 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 𝘵𝘰 𝘥𝘪𝘷𝘦 𝘪𝘯 𝘢𝘯𝘥 𝘴𝘦𝘦 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘧𝘳𝘦𝘴𝘩 𝘯𝘦𝘸 𝘸𝘰𝘳𝘬 𝘢𝘯𝘥 𝘪𝘥𝘦𝘢𝘴 𝘤𝘰𝘮𝘪𝘯𝘨 𝘧𝘳𝘰𝘮 𝘰𝘶𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺!” This season, The Tellys are celebrating work that goes “Beyond the Frame” and pushes the boundaries of creativity and technology. Learn more and enter your work at tellyawards.com #DigitalMarketing #TellyAwards