Mighty Roar’s Post

Election years require flexibility in your advertising strategy. As we navigate the longest presidential campaign in history, pouring $17 billion into the U.S. ad market, advertisers face unprecedented challenges. Key takeaways include: • Navigating the intense competition for ad space • Understanding shifts in audience behavior and attention • Strategically timing and placing your ads • Crafting messages that resonate without polarizing Read our latest blog for advice on how your brand can adapt and thrive during this intense cycle at mighty.is/3LfEcNW

Recently, our Creative Director, Carol Montoto, had the privilege of imparting wisdom to a graphic design student through AIGA's Mentorship program. Here are 7 big insights she put together that could be useful whether you're just starting out or are a seasoned pro. Read our latest post at https://mighty.is/3xf61Ti

One of the most pressing questions we hear is, “How long until we start seeing results from SEO?” Setting realistic expectations for your search strategy is crucial for making informed decisions and ensuring that stakeholders are on the same page. Ultimately, you should consider progress a marathon versus a sprint and take a consistent, focused approach. In our latest blog, we project a realistic timeline of SEO outcomes, explain why these timelines vary, and discuss how you can measure success. Read more at mighty.is/3KkxmpV #SEO #DigitalMarketing #Marketing

We’ve been spotted once again by Agency Spotter! 🏆 Their quarterly report evaluates almost 2,000 branding agencies and design firms that specialize in branding, brand identity, naming, and brand standards. What can we say? We couldn’t have done it without our great clients. Learn more about us and the work we do at mighty.is/41OimIF #Branding #BrandIdentity

Our VP Creative Director, Carol Montoto, loved the recent opportunity to work with a student designer through AIGA Design's mentorship program. “I was blown away and humbled by all the amazing creative work at the AIGA Spot Showcase. I am so honored to have been able to mentor Elise Buffington as she brought her vision to life.” Congratulations to all the AIGA Orlando Mentorship Program mentees!

Having been on both the submission and judging side, we understand how daunting it can feel to stare at a blank entry form, wondering how to distill all the hard work and creativity of a marketing campaign into a few paragraphs and visuals that will impress the judges. Here are our thoughts on how to rack up a W at your next marketing awards competition. Read more at mighty.is/3Q4SVhz #DigitalMarketing #Marketing

An analyst on the Google Search team recently confirmed that Google’s crawling decisions are largely driven by quality and search demand. So, how do you create content that checks all of Google's boxes? To create content that speaks directly to your audience, you need to research their demographics, interests, and pain points. In our latest blog post, we explore strategies for overcoming the challenges of content creation and making your brand shine in Google's eyes. Read more at mighty.is/43qZkc9 #contentmarketing #contentstrategy #digitalamarketing

Happy Love is Blind day to those who celebrate! For those who don't watch the Netflix show Love is Blind, participants begin by talking to each other in "pods" where they can hear but not see each other. They base their connections on emotional and intellectual compatibility rather than physical appearance. Is it strange that we find this similar to an RFP process? 🤔 The agency RFP process and "Love is Blind" might seem worlds apart, but they share many similarities, from the initial blind attraction to the big reveal and final commitment. Whether you're searching for love or the perfect agency partner, the best connections may be formed by looking beyond the surface. #AgencyLife #RFP #RFPS

Our VP Creative Director, Carol Montoto, has been selected as a Telly Awards Judge! “𝘐’𝘮 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 𝘵𝘰 𝘥𝘪𝘷𝘦 𝘪𝘯 𝘢𝘯𝘥 𝘴𝘦𝘦 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘧𝘳𝘦𝘴𝘩 𝘯𝘦𝘸 𝘸𝘰𝘳𝘬 𝘢𝘯𝘥 𝘪𝘥𝘦𝘢𝘴 𝘤𝘰𝘮𝘪𝘯𝘨 𝘧𝘳𝘰𝘮 𝘰𝘶𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺!” This season, The Tellys are celebrating work that goes “Beyond the Frame” and pushes the boundaries of creativity and technology. Learn more and enter your work at tellyawards.com #DigitalMarketing #TellyAwards