Leah Miller

During our last New York Creative Operations InsideOut Design Leader Community Roundtable, we discussed how leaders can set the stage for change in ways that make adoption and engagement easier for those impacted–and how to involve those people earlier in the process to be sure they understand their audience(s). Sparks were flying. Here are some ways YOU can help teams embrace change: ❇ BRING THE DATA. Use data to show the current reality, potential future, and the consequences of maintaining the status quo. This creates a sense of urgency and highlights the need for change. ❇ ZOOM OUT. Illustrate how proposed changes impact other teams, projects, and overall company goals. This fosters a holistic understanding and builds buy-in across departments. ❇ DON'T ADD, SUBTRACT. Instead of simply adding new tasks, help people identify what existing processes or habits can be eliminated or streamlined. This reduces the burden and creates space for new ways of working. If you're a senior design, experience, or creative operations leader of an in-house team at a high-profile brand, and YOU want to learn and grow with your peers, what are you waiting for? Let's connect and see if InsideOut is right for you! Check out the link in the comments for more learnings from past roundtables. #aquentinsideout #designleadership #creativeleadership #creativeoperations #leadershiptips #careerdevelopment #community #roundtables Aquent Kate Gottfried Susie Hall

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"As I continue to hone my graphic design skills, I'm thrilled to see significant improvements in my design sense and ability to effectively incorporate AI tools into my workflow. Recently, I've noticed a marked enhancement in my: - Color theory and palette selection - Typography and font pairing - Composition and visual hierarchy - Ability to balance creativity with client objectives Moreover, I've been exploring the potential of AI in design, experimenting with tools like generative design, neural style transfer, and machine learning-powered design assistants. This has enabled me to: - Streamline my design process - Explore innovative ideas and concepts - Enhance precision and accuracy in my designs - Stay up-to-date with the latest design trends and technologies

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TBT Time! Hopping into the time machine again & back to 2017 to our campaign to help Publicis Health promote their services. We made this with 2700 laser cut pieces. It took 100 hours to cut them all, and then another 150 hours to shoot it! #tbt #commercial #stopmotion #bts #makingof #animation #animationart #modelmaking #animation #animationstudio #animationart #animations #animationvideo #animationdesign #motiongraphics #animationmovie #design #animationfilm #animationartist #stopmotion #illustration #stopmotionanimation #animationteam #stopmotion #animationmeme #motiondesign #characteranimation #cartoon #digitalart #animationlife #animator #framebyframe #animationproject #digitalanimation

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This TikTok ban is different. Canadian brands need contingency plans for whatever comes next 🤳 We hear all the time about the drama that comes with the TikTok universe - while it has the power to bring small brands to viral stardom, it also has (arguably) too much power. That’s why regulatory bodies continue to fight against it. If you’re a brand that relies on having an American audience for your social strategy, you need to start taking notes. Read more about what brands can do now to ensure their marketing plans aren’t taking a hit if/when the ban takes place 👉 https://lnkd.in/eMXETD5Z #SocialMediaStrategy #TikTokTactics #TikTokBan #SocialMediaContent #SocialMediaEngagement

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"Here are some social media posts I designed during my time at PNY in January (PNYC2024) Project. Rate my work if you like it! #GraphicDesign #SocialMediaDesign #PNYProjects"

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The math is mathing, and it’s adding up to a whole lot of attention. New research reveals how the right kind of attention can unlock big outcomes for brands and help make every pound of your media strategy work harder. Learn more ➡ https://lnkd.in/dwiCFZ_s

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For over a decade, Tulsea has been at the forefront of empowering creative talent, fostering more equitable terms and treatment within the industry. Recently, we distilled our insights to create a "cheat sheet" filled with tips to enhance commercial negotiations for writer and director deals. This concise guide covers everything from clarifying roles to ensuring fair compensation and recognition and will serve as a valuable resource for negotiations. Although written from an Indian market perspective, we believe these insights can benefit emerging media markets globally. #TulseaInsights #TulseaMemos #MediaAndEntertainment #Writers #Directors #CommercialNegotiations #BestPractises #FairTerms

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Brands today can quickly find themselves at the mercy of viral social media trends. Take Chipotle’s recent PR nightmare: an influencer's dissatisfaction with Chipotle's portion sizes sparked a viral movement, so customers began recording their orders to pressure for bigger portions, leading to widespread negative reviews and public scrutiny. 𝗦𝗼𝗺𝗲 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀: 𝙍𝙚𝙖𝙡-𝙏𝙞𝙢𝙚 𝙈𝙤𝙣𝙞𝙩𝙤𝙧𝙞𝙣𝙜: Use tools like Mention to detect and address issues early. 𝙋𝙧𝙤𝙖𝙘𝙩𝙞𝙫𝙚 𝘾𝙧𝙞𝙨𝙞𝙨 𝙈𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩: Have a plan for quick, transparent communication. 𝙀𝙣𝙜𝙖𝙜𝙚 𝙬𝙞𝙩𝙝 𝙄𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚𝙧𝙨: Build relationships and address concerns authentically. 𝙏𝙪𝙧𝙣 𝙉𝙚𝙜𝙖𝙩𝙞𝙫𝙚𝙨 𝙞𝙣𝙩𝙤 𝙋𝙤𝙨𝙞𝙩𝙞𝙫𝙚𝙨: Address issues head-on and show commitment to improvement Full article at mighty.is/3yPpE4N #SocialMedia #CrisisManagement #DigitalMarketing

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𝗛𝗼𝘄 𝘁𝗼 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗬𝗼𝘂𝗿 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝗸𝗶𝗹𝗹𝘀👇: 📝 𝗦𝘁𝘂𝗱𝘆 𝗗𝗲𝘀𝗶𝗴𝗻 𝗧𝗵𝗲𝗼𝗿𝘆: Dive deep into the core elements and principles of design to build a solid foundation. 📹 𝗪𝗮𝘁𝗰𝗵 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗧𝘂𝘁𝗼𝗿𝗶𝗮𝗹𝘀: Check out channels like Satori Graphics, Badis Designs, Will Paterson, GFX Mentor and Brandon Shepherd for expert tips and tricks. 📱 𝗘𝗻𝗴𝗮𝗴𝗲 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: Follow and interact with top designers on platforms like LinkedIn, Instagram, Dribble, and Behance to stay inspired. ⚒ 𝗠𝗮𝘀𝘁𝗲𝗿 𝗗𝗲𝘀𝗶𝗴𝗻 𝗧𝗼𝗼𝗹𝘀: Learn to use tools like Adobe Illustrator, Photoshop, and Figma. YouTube tutorials can be incredibly helpful. 💻 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲, 𝗥𝗲𝗽𝗲𝗮𝘁, 𝗮𝗻𝗱 𝗜𝗺𝗽𝗿𝗼𝘃𝗲: Dedicate time every day to practice. Consistency is key! Noticeable improvement in just 2-3 months. --------------------------------------------------- Seeking design inspiration? Let's collaborate! 📩 Send me a message with "Design" to start crafting the perfect visuals for your brand. z♻ Remember to like & repost for future reference! Your support is invaluable. Share this with your friends and follow me :) #graphicdesigners #socialmediadesign #brandpersonalbrand

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Dive into PR ethics with Marlene Neill on May 9. Discover the essential ethical skills today's PR professionals need and learn about resources to help you master them. Learn more and register here: https://lnkd.in/eWEn2Kbq

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Communicating a unique brand identity is critical or successful advertising. In this session, Creative Strategist, Lucy Morris, shares her view on how brands can avoid 'blandvertising' and spark human emotions to make advertising more memorable. Visit redpill.co to learn more about us and how we craft impactful creative campaigns. #redpill #creativeagency #creativestrategy #advertising #marketing

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What is your one idea to impact marketing pipeline? On 1,2,3 Pipeline this week, Jay Bertram, former president of TBWA Canada & Latin America, shares how breakthrough creative can set your brand apart. Discover why innovative creative strategies are essential for standing out in a competitive market.

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Adding illustrations to your health and beauty packaging design is a creative way for your product to stand out on the shelf.

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Considering a career as a journalist? Our free Ultimate #MediaCareer Guide made with New York University and Yellowbrick is here to help make sense of the role of a modern journalist: https://ylearn.co/vkaayoai #journalism #mediapro #NYUxRollingStone

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For too long, agencies have operated under the delusion that our role begins and ends with creative campaigns and splashy activations. We develop strategies, craft narratives, and unleash them, patting ourselves on the back for "brand impact." But in the Experience Era, that antiquated model is as useful as a buggy whip. Customers don't want surface-level sizzle; they crave profoundly resonant experiences that transform how they interact with products and services. In the medtech sphere, this means optimizing the entire patient journey—from the first symptom to the final follow-up and every touchpoint in between. It demands Strategic Sherpas who can guide clients through the perilous terrain of experience mapping, journey optimization, and care model innovation. We can no longer be mere creators detached from implementation. We must become full-journey thinking partners enmeshed in our clients' operations, cultures, and decision-making. Our strategies must seamlessly blend aspirational vision with operational reality. This reinvention won't be easy. We must augment our creative prowess with new capabilities like user experience, behavioral science, operational excellence, and systems thinking. We'll be challenged to shed conventional silos and evolve into true cross-functional pioneers. Make no mistake - there is a vast divide between those who remain firmly in the past and those willing to embrace this future. Agencies clinging to legacy models will become irrelevant faster than you can say "experiential differentiation." But for those with the courage to adapt, shed our identity as suppliers, and redefine our role as catalytic Solution Sherpas, boundless opportunity awaits. We will become essential strategy partners, ushering clients into an unprecedented era of patient-centricity and commercial dominance. The path ahead will test our fortitude, our ingenuity, our very souls. But for the adventurous, for the intrepid, and for those who dream of reshaping an industry, this is our Everest to summit. Anchor clients or agencies - who will join us on this expedition to conquer the Experience Era? Learn about Icovy and how we can assist with your sales and marketing efforts at www.icovy.com #ExperienceEra #SolutionSherpas #PatientJourneyOptimization #ExperienceMapping #MedtechTransformation #AgencyEvolution #SteadyLeadership #MedtechMarketer #MedicalDeviceMarketing

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