Live from the 2024 IAB NewFronts: We brought multicultural media and marketing center stage! During our very first appearance on the IAB stage, we debuted new content opportunities and media partnerships that will better empower brands to reach diverse audiences with unmatched authenticity and scale. Here are just few things we just announced: 📣 In collaboration with Andrew Herrera and the team at REMEZCLA, we’re introducing Remezcla Media Group, the largest unified digital solution that represents the next generation of U.S. Hispanic media. 📣 The first-ever FAST Channel dedicated to Gen Z Latine audiences that will showcase new, original and throwback content from across the music industry, leveraging Remezcla’s pulse on pop and Latin culture. 📣 A new partnership with streaming service Crackle, where we’ll work together to tell the stories of diverse voices and debut premium content from My Code – set to release six original series over the next year! 📣 The launch of Culture Code, a new program that will serve as a celebration of music, arts and entertainment bringing together their brands into a diverse mosaic of storytelling through editorial and social-first series and experiential events. …and that’s just a sneak peek. Read the full #IABNewfronts recap here ➡️ https://prn.to/3w5s9Pu Thanks to IAB for having us and to the team who helped deliver the news: Edgar Hernandez, Alexandra Kennedy, Matt Weisbecker and Damian Benders! 👏👏
My Code
Advertising Services
Santa Monica, California 28,434 followers
Our diverse-first approach empowers brands to create lasting bonds with Hispanic, Black, AANHPI & LGBTQIA+ communities.
About us
My Code is a modern media company, built to reflect and engage multicultural & diverse audiences–and enable brands to build lasting relationships with America's growth audiences. We’re here to build a future for media where everyone is authentically represented.
- Website
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http://mycodemedia.com
External link for My Code
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Santa Monica, California
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Multicultural Marketing, Hispanic Marketing, Digital Advertising, Integrated Marketing, Content Marketing, Data-Driven Marketing, Market Research, Programmatic, Digital Media, Advertising, Digital Ads, Social Media, Social Media Influencers, Latinxs, Hispanics, Latinos, Influencer Marketing, Creative Services, AAPI Marketing, LGBTQ+ Marketing, African American Marketing, Insights, Digital Media, Branded Content, Multicultural and Diverse Marketing Solutions, Diverse Leadership, Cultural Insights and Research, Data Informed Advertising, Cultural Content Creation, Content Studio Solutions, Audience Reach and Diversity, High Impact Advertising Formats, Publisher Empowerment, and Careers and Diversity
Locations
Employees at My Code
Updates
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All eyes are on us! 👀 We’re excited to share that My Code was ranked the 🏆 #3 overall (and 🏆 #1 multicultural) display media solution for attention by Adelaide Metrics! 🎉 This achievement, based on attention data from billions of impressions, speaks volumes about the incredible support and engagement from our audiences – and we couldn’t have done it without you. A big congratulations to our peers who made the list, too (Highsnobiety, Hearst, The New York Times and Bustle) – being recognized alongside these industry trailblazers is an incredible honor. You can count on us to captivate audiences and deliver them the most authentic content, in all the places they get their media. Check out the full Attention Leaderboard here ➡️ https://bit.ly/45IT290
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Culture is 👑 ! We’re back from Cannes and energized by what we saw and heard on-the-ground. In a nutshell - when you intersect diverse voices, intention and cultural nuance, you create the secret sauce to achieving AUTHENTIC STORYTELLING. 📣 “The power marketers have in shaping the cultural narrative and the decision they make has the ability to drive & shape cultural acceptance — that’s a responsibility marketers must own and take seriously.” – Our EVP, of Commercial Strategy Alexandra Kennedy, reflecting on #CannesLions2024 During the festival, we immersed ourselves in discussions on the importance of authenticity in responsible marketing. Here’s what that looks like ⬇️ Think of the type of things that get shared in the group chat. 💬 To truly resonate, content must speak to *your* unique experience — not some general tactical explanation of features or a product overview. People have to see that they are really understood. The key to this? 🔑Actually knowing and understanding your audiences’ life experience by working with diverse partners teams that can help you tap into the cultural experience in a personal way. And that’s just the tip of the iceberg. For brands to make a real impact, audiences need to feel understood and seen — with vision and effort behind narratives that will leave audiences saying “You Get Me” We’re feeling inspired by the many conversations we had last week. If you caught up or connected with our team on the ground ( Parker Morse Edgar Hernandez Damian Benders Alexandra Kennedy Matt Weisbecker Andrew Herrera Thatiana Diaz Daniel Gonzalez Morris Dávila) say 👋. What thought-provoking ideas did you take from Cannes Lions International Festival of Creativity? Let us know in the comments below 👇
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My Code reposted this
Spontaneous panel talk? Yes, we CANnes! What an amazing experience being part of an impromptu panel talk! We covered a range of enlightening topics, from the significance and evolution of culture to interpersonal relationships and advice for emerging leaders. A standout moment was the focus on creating cultures that people genuinely want to join. We discussed how we should reflect on the impact we want to make and find the space in society to enact that vision for a lasting difference. A big thank you for the insights and great conversations with Nadia Alam, Alexandra Kennedy, Lars Hemming Jorgensen, Francesca Hogi, Amanda Slavin & Culture3 #Leadership #CorporateCulture #Success
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🎤 Pass the mic! My Code took the stage last week during Cannes Lions International Festival of Creativity representing the power of diverse voices and the importance of authentic representation across all communities and cultures. A huge thank you to all of our partners The Female Quotient, We Are All Human Foundation, Tubi, WORTHI, ANA AIMM and Audigent. Your commitment to making sure Cannes saw diversity as a force on-the-ground this year is just the beginning. Our team was honored to be part of such impactful conversations that will influence how diverse communities are represented in marketing and media. 💡 Equality Lounge @ The Female Quotient - Thatiana Diaz and Alexandra Kennedy joined panelists Karina Cabrera Bell, Deborah Renteria and Javier Farfan to discuss Latine Gen Z trends and focuses and this audience’s influence on culture 💡 We Are All Human Foundation - Daniel Gonzalez participated in a panel discussion on the intersections of AI, Hispanic culture, sports, and social media at the Whalar House 💡 ANA AIMM Belonging Lounges - Matt Weisbecker, Alexandra Kennedy, Edgar Hernandez and Damian Benders joined AIMM for panels at their various lounges throughout the week 💡 Tubi Cabana - Thatiana Diaz moderated a panel around Latine audiences while Edgar Hernandez discussed the real “meaning” behind multicultural moderated by Myles Worthington 💡 Audigent - Damian Benders explored how brands and agencies can effectively invest their dollars in purpose-led businesses and organizations. #CannesLions2024 #Cannes #CannesLions #Cannes2024 #RepresentationMatters #Marketing #MulticulturalMarketing
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Ever wondered how Cannes looks through rose-rather than rosé-tinted glasses? 😎 Our COO Jennifer W. offered her tips for taking on #CannesLions2024 with a focus on the festival's spirit over spirits. Her best booze-free reccos? 🚴♂️ Stay active with Airbnb experiences – Explore local businesses for cooking classes, yoga and even e-bike rentals to see new parts of the city. 🍹 Try out a refreshing mocktail! – “When it comes to drinks, I've found bartenders are more than willing to shake up non-alcoholic delights, but if not, there's always bubbly water on hand,” Jennifer shared. Cheers to Kimeko McCoy for the mention (and thoughtful piece) in Digiday! 🔗https://bit.ly/45nQjl8 What are your top tips for a sober Cannes? Let us know in the comments ⬇️ and see you soon!
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My Code reposted this
It was wonderful to have our Co-CEO Mellody Hobson once again named in Barron's 100 Most Influential Women in Finance. In the article, her fellow co-founder of Ariel Alternatives, Leslie A. Brun, shared that she “works relentlessly in her pursuit of excellence—always aiming higher.” Many thanks to Daisy Maxey for profiling Mellody. Read the entire piece here: https://lnkd.in/eqiP29P5 #ShareAriel
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🔈 My Code is proud to present a powerful conversation around Latine Gen Z and the true definition of authenticity when reaching a demographic that craves trustworthy connections. Brands must move beyond surface-level representation and work to truly connect with the cultural cornerstones of this critical audience: food, music, fútbol, and family. ✨ Join us at The Female Quotient Equality lounge at Cannes, all are welcome and can register at the link below. https://bit.ly/3Vqq6Om Moderator: Alexandra Kennedy Panelists: Thatiana Diaz, Karina Cabrera Bell, Deborah Renteria, Javier Farfan #CannesLions2024 #Cannes #CannesLions #Marketing #Inclusion #Equality #Latine
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👀 Find us in Cannes! Here’s a rundown of where we’ll be next week during Cannes Lions International Festival of Creativity. 🛥 ⭐ We’re thrilled to be partnering with some of the most boundary-breaking and inspiring organizations who prioritize equality and representation in media just as much as we do. It’ll be a full week of energizing conversations and discussions - we can’t wait! The Female Quotient We Are All Human Foundation ANA AIMM Tubi Audigent #CannesLions2024 #Cannes #CannesLions #Marketing
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Are you heading to Cannes? ⛱️ Here’s how to optimize your Lions trip ROI, according to our Chief Revenue Officer, Matt Weisbecker (as featured in The Drum) ☑️ Know what you want to achieve at Cannes – are you looking for new clients, partnerships or industry insights, or all the above? ☑️ Prepare but also expect the unexpected – schedule your meetings in advance, but prepare to be flexible! ☑️ Network (and hop on a yacht or two 🛥️) – attend as many networking events, parties and sessions as you can. ☑️ Listen more than you talk and show genuine interest in others’ work and ideas – forging meaningful connections can lead to future collaborations or business deals! What would you add? 📣 Drop your best Cannes advice in the comments below ⬇️ https://bit.ly/4ehh1A8
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