#MediaImpactReport No. 56 has arrived! In this issue: - Proving success in women’s sports - Google Marketing Live Recap - Impact of AI on the agency world Download the issue at the link below! #HypeHer #WomensSports #Google #Marketing #AI
Rain the Growth Agency
Advertising Services
Portland, Oregon 9,640 followers
Helping DTC brands achieve Transformational Growth
About us
Rain the Growth Agency is the leading direct-to-consumer advertising agency in the U.S. • Fully integrated and performance-minded advertising agency • Independent, flexible-first, women-led, growth-motivated • Headquartered in Portland, Oregon • $700+ Million in Annual Agency billing • 300 full-time employees nationwide • Strategic database with $9 Billion in media results and response history We link brand strategy, creative and production with audience targeting, dynamic cross-channel media investment and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic Transactional Brand Building approach produces transformational growth for our clients ranging from DTC fast companies and category disruptors to established brands. In 2023, we introduced HypeHer, our new dedicated practice area that identifies women's sports media opportunities and helps brands capitalize on the steadily increasing viewership of women's sports, the rise in female athletes' social influence and the relatively low cost of entry. Founded in 1998, Rain the Growth Agency now has 300 employees nationwide. More information is available at https://www.rainforgrowth.com/
- Website
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https://www.rainforgrowth.com/
External link for Rain the Growth Agency
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Portland, Oregon
- Type
- Privately Held
- Founded
- 1998
- Specialties
- Advertising, Marketing, Performance Marketing, Media Investment, Direct to Consumer, Lead Generation, Performance Advertising, and Growth Marketing
Locations
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Primary
Get directions
249 NW Park Ave
Portland, Oregon 97209, US
Employees at Rain the Growth Agency
Updates
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In partnership with our clients, Rain the Growth Agency proves everyone can win when advertisers lean into the growing women’s sports arena. At the link below, read about how placements in NCAA Women’s basketball and WNBA (Women's National Basketball Association) Draft programming lead to increased brand performance 🏀🔥 #HypeHer #WomensSports
Proving Success in Women’s Sports–A Case Study
rainforgrowth.com
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In an era chasing the promise of precise, addressable targeting, are we worshiping a modern-day 'Golden Calf' at the expense of true marketing effectiveness? David Nyurenberg, our Associate Director of Digital Video, delivers a compelling op-ed on AdExchanger that urges the #digitaladvertising industry to reevaluate its foundations as the sun sets on third-party cookies. Dive into this piece to explore why a shift towards broad, AI-powered strategies might just be the beacon of innovation we need.
The Golden Calf Of Addressability: Reevaluating The Foundations Of Digital Advertising | AdExchanger
adexchanger.com
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Our newest #MediaImpactReport Newsletter is now live! In this edition, we discuss how we proved success in women's sports, recap this year's Google Marketing Live, and dive into the impact of #AI in the agency world. #HypeHer #WomensSports #GoogleMarketingLive
June 2024 Media Impact Report: Proving Success in Women's Sports, Google Marketing Live Recap, The Impact of AI on the Agency World
Rain the Growth Agency on LinkedIn
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An important takeaway from this year’s Google Marketing Live is that AI-powered #advertising solutions are here to stay. At the link below, our Director of Paid Search & YouTube David Gelt discusses the newest #AI capabilities and advancements revealed during the annual event and how they could affect the industry. #GoogleMarketingLive
Google Marketing Live Recap: The AI Future Is Upon Us
rainforgrowth.com
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Publishers are ramping up their game! A surge in investments from big names like ESPN, The Athletic, and Yahoo signifies a bright future for women's sports. With more docuseries, dedicated journalists, and fresh media deals, the momentum is undeniable. Read more about how media giants are pushing the boundaries for women’s sports in this Axios article at the link below. #HypeHer #WomeninSports
Publishers double down on women's sports coverage
axios.com
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One thing you can count on when the New Business & Marketing teams travel into our Portland headquarters is that there will be lots of food involved! Earlier this month, both teams aligned on department goals and company initiatives while enjoying the best food Portland has to offer. Check out these photos from their summit! #RaintheGrowthAgency #teamsummit #newbusiness #marketing
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In observance of #Juneteenth, our offices will be closed as we take a moment to pause, reflect, and educate ourselves on the pivotal facets of Black history and experiences. This day marks not just a historic moment of liberation but also serves as a beacon for ongoing education, understanding, and transformation. We encourage our community to join us in this day of learning and reflection. To support this journey, we've curated a list of resources to deepen our collective knowledge on Juneteenth and the enduring impact of Black history in shaping a more inclusive, equitable tomorrow. Juneteenth Online Education Resources: ⚫️ Smithsonian's National Museum of African American History and Culture: Explore their digital resources to understand the historical significance and legacy of Juneteenth. Visit nmaahc.si.edu to learn more. ⚫️ The Juneteenth Foundation: Engage with a wealth of knowledge and initiatives aimed at educating and promoting the values of freedom and equality. Visit https://lnkd.in/ejj-HAZ to learn more. ⚫️ Juneteenth.com: An online hub where you can find a comprehensive overview of Juneteenth's history, traditions, and ways to celebrate. Visit juneteenth.com to learn more. … Featuring: Jane Crisan, CEO Shuree Jones, Group Director, Paid Social & Influencer Media Hanna Elmi, Senior Account Executive Nat Jones, Creative Director Sarah Klein, Account Director Maria Cano, Senior Specialist, Digital Media Strategy Emily Dang, Sr. Project Manager Erik Hernandez, Sr. Specialist, Digital Content
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We are thrilled to see this partnership between Magnite and Spectrum Reach grow! Check out how they will be enhancing access to programmatic advertising and continuing to help ad-buying agencies drive media effectiveness for clients at the link below.
We’re pleased to bring expanded Spectrum Reach streaming access to programmatic buyers and to introduce the advanced capabilities of programmatic to traditional television. https://lnkd.in/exrNQM9P
Magnite and Spectrum Reach Team Up To Enhance Access to Programmatic Advertising
magnite.com