Millie Henderson’s Post

TikTok creator, Brooke Schofield, dropped a 17-part story time about an ex boyfriend, which has had over 120 million views in 7 days… This trend echoes the viral impact of Reesa Teesa's series "Who tf Did I Marry?" which was released five months ago and has since left a lasting mark on TikTok. Last week, popular creator Brooke Schofield did exactly the same and the results so far are: 👉🏻 120 million views across videos 👉🏻 500k new followers 👉🏻 An increase in average views on content since the series (from roughly 1-2 million a video to now 3-6 million) The biggest outcome? Many creators are now adopting this format to share their own storytimes. Creating something that becomes a trend is one of the most effective ways to be remembered on social media. While there's no way to predict virality, making content that is both relatable and adaptable can significantly increase your chances. Relatable - Everybody will have at least one story time of an ex, a friend, a boss who did them dirty. Adaptable - It’s very easy to spin your own version because it’s literally just telling your story, with very low production value. These videos often mimic the feel of a "FaceTime with your bestie" – they're low-key, informal, and have an element of sharing a juicy secret. But they’re also everything people say not to do on TikTok. ❌ Don’t make long-form content ❌ Don’t make people come back for a part 2 ❌ Don’t just sit and talk to the camera And what I have to say to that is this: If your story is interesting, the video production itself doesn’t need to be elaborate. No amount of editing can make a boring story engaging. While many creators are mastering video editing and achieving viral success, the focus should always be on delivering a compelling message. Oh and also, spilling the tea on TikTok really does work 🤣 Maybe I’ll drop my version of ’who tf did I marry’… 🤔

If you had to ask me about being a social media manager I’d say “yeah it’s a pretty cool job.” But if you asked me on a deeper level… I’d say it’s the coolest fkin job on earth. Sometimes I feel like I’m robbing a living because what do you mean my job is to be on top of trends and make social posts all day? Don’t even get me started on the dopamine rush when you see a post you created go viral, it’s the most unmatched sensation ever. And the fact that platforms are still pretty much in their infancy means we have no idea how the industry will look in 5, 10, 20 years. We are literally in the era of social media management where we can shape it to be whatever want. There is no right or wrong, just sheer creativity, experiments and boldness. How many industries get to do that?

Let's STOP having celebrities ‘roleplay’ minimum wage jobs as a a publicity stunt. Before I rant imma clear up two things: 1. I love Sabrina Carpenter 2. I love Blank Street But, the way that brands are having celebrities perform the acts of working class jobs, rubs me the wrong way. Sabrina Carpenter, a multi-million pound singer, serving coffee in a Fendi two-piece that will cost more than the average baristas monthly wage feels out of touch with reality to me. I just don’t see celebrities working in regular jobs as fun or lighthearted it kinda rubs me the wrong way. - Ben Affleck working in Dunkin Donuts. - Lana Del Ray serving breakfast at Waffle House. - Ed Sheeran serving food at The Wieners Circle. Yes I get that it’s fun for fans to interact with celebrities in this way, but what happened to stars actually being stars? This ‘trend’ feels very overdone now, and especially in a cost of living and job market crisis I hope brands move away from it.

90% of working in social media is sending screenshots from your phone to your laptop, and then back to your phone

This is a HUGE update for TikTok search strategies 🔥 TikTok has released a creator insights search feature to show what users are searching for on the app. Not only can you see search insights recommended for you, but also worldwide. You can filter by: - Niche which is currently limited to 6 categories but is expected to expand - Content gap which will show topics that are searched for but have limited content around (in my opinion the most interesting) - Searches your followers are looking for Almost 2 years ago I talked about TikTok becoming a search engine and TikTok has really proved me right. The way consumers are searching now vs 5 years ago has changed so much with the rise of short-form content. People don’t want to be told what they should be or where they should go, they want to SEE it. And the stats are really backing this up, with over 64% of users saying they would buy a product after seeing it featured in a creator’s video. Have you used the search insights yet? Will you? Let me know. 👇🏻

If you’ve ever thought, “My content is too long” I’m gonna need you to read this post. Because I spent my weekend watching a 50-part, 3-hour-long TikTok series. Yes, that is an entire Marvel movie. Yes, I am slightly ashamed to admit that I didn’t have much better to do with my time. Ressa Teesa dropped her storytime on ‘Who tf did I marry?’ In the past 5 days: - Grown 1.5 million followers - 14.4 million likes - 100+ million views across all videos But behind this there is a powerful lesson in having a gripping story and being able to tell it to the world. If you have something that’s worth listening to, people will pay attention no matter how long the content is. So if you’re wondering if you’re content is ‘too long’ think, if it landed on your own feed would you watch it? If the answer is no, focus on working on your storytelling. Or just marry a pathological liar and tell the world about it, that worked for Reesa. 🤷🏼♀️

Huge TikTok news - TikTok has cut its ties with Universal, meaning there’s virtually no music on the app anymore. Here’s my opinion on this: This will do more damage to Universal than it will TikTok. Whilst, yes, trending songs and sounds are a huge part of TikTok’s success, it’s the users that control what goes viral not TikTok itself. This is going to give more opportunity to undiscovered artists to have their music take the spotlight versus the likes of Taylor Swift, Rihanna etc.. who will have a number 1 no matter what. And we’ve seen this in the past, with the likes of Doja Cat, Olivia Rodrigo and Jack Harlow who owe a lot of their success to the app. Because people are forgetting users don’t care about who goes viral, a good sound is a good sound and a trend can from anything. Does nobody remember when a woman losing her African Parrot literally had remixes made? 🤣 In my opinion, UMG will come back to TikTok under the new agreements set by the app because they need TikTok more than TikTok needs them.

Barbie marketing killing it once again 👏🏻 One of the biggest talking points from the Barbie films was the looks re-created by Margot Robbie. And what better way to profit from that than to release a book featuring all of the outfits Margot wore, including some never-before-seen outfits. Also, the cover being laid out just like a Barbie box is? Nostalgic and iconic. Despite being snubbed of an Oscar, Margot is still managing to make headlines and keep the Barbie name alive. I’m also so glad to see Andrew Mukamal get the credit he deserves for sourcing and curating all of these looks. An unsung hero of the movie. 

Cat Janice is a singer and songwriter who is unfortunately currently losing her battle with cancer. She took to TikTok to talk about her story and promote her music in the hopes of raising some funds to leave behind for her 7-year-old Song. The power of TikTok came through and her song, Dance You Outta My Head is now number 5 on the worldwide iTunes song chart. She’s grown 150k followers in just one week, racking up over 46 million views across her recent videos. This to me is more powerful than any trend to have ever existed and a true testament to the power of TikTok. 🙏🏻 If you would like to stream Cat’s song I’ll leave a link in the comments.