The Daily Carnage

Join 23,000 marketers and get this week’s industry news, tested tactics, marketing puzzles, and more in today’s issue of The Daily Carnage.

Baby Boomers represent significant wealth, but, like any generation, they come with specific consumer expectations and communication needs. Here’s how to market to them: 🤝 Offers: Fixed-income seniors appreciate free offers and deals like Buy 1 Get 1 50% off. 🤝Testimonials: Seniors highly value reviews from their peers. 🤝 Phone numbers: Many seniors prefer calling over online conversions, especially for significant purchases. 🤝 Copy: Seniors are more likely to read longer advertisements. 🤝 Spokesperson: Incorporating a spokesperson can significantly improve results. 🤝 Comparison charts: Simple charts help explain advantages over competitors. 🤝 Ratings/reviews/awards: Credibility from organizations like BBB or FDA builds trust. 🤝 Money Back Guarantee: Risk-free or money-back guarantees increase confidence in trying new products. Join 23,000 marketers and read more in today's issue of The Daily Carnage: https://lnkd.in/eRNXB-qR

Research suggests that handwriting has significant cognitive and creative benefits. Here’s why you might want to switch back to the pen (or stylus) during your meetings and brainstorms: ✍ Handwriting involves complex coordination between motor and visual systems, engaging the brain more deeply than typing. ✍ Studies show that handwriting synchronizes brain areas related to motor and visual information processing with memory formation, unlike typing. ✍ Engaging in handwriting helps create associations between body movements and cognitive processes, crucial for learning and thinking. ✍ Writing by hand forces you to slow down and process information, leading to better retention and understanding. Join 23,000 marketers and read more in today's issue of The Daily Carnage: https://lnkd.in/eeunT9Ve

Where are our APA nerds at? You know the rule. "Use numerals for numbers 10 and above. Use words for numbers zero through nine." But it turns out, you should probably be using numbers alone in your copywriting. According to new data, representing values in digits converts better. Join 23,000 marketers and learn why in today's issue of The Daily Carnage: https://lnkd.in/eBzCHev6

Carnage Connections #15 is here. 🥩 Solve it: https://lnkd.in/e5Q-rEd8 #connections #game

We're loving this tactic from Tom Orbach: You give your audience and customers CTAs all day long. But what happens when you tell them what NOT to do? Due to FOMO, curiosity, playfulness, and disruption, people are likely to exert their agency by doing just that. Here’s how to play chicken with your audience: 🤷♀️ “Don’t Click” Ads: Simply tell your audience not to do something, without giving a reason. 🤷♀️ Dissonance Games: “This free download is definitely NOT worth your time.” 🤷♀️ Challenge Marketing: Encourage your audience to prove you wrong, leading to positive outcomes. 🤷♀️ Exclusive Clubs / Memberships: By creating a sense of exclusivity and telling people they can’t join, you increase their desire to be part of it. Join 23,000 marketers and read more in today's issue of The Daily Carnage: https://lnkd.in/et2q7_wK

Social media marketing firm Emplifi analyzed data from 325,000+ brand profiles across Instagram, Facebook, TikTok, and X. Here are the key insights: 💡 Medium-to-long videos ranging from 13 seconds to over 26 seconds performed well on Instagram and TikTok in 2023, suggesting that brands should not entirely dismiss longer video formats. 💡 Instagram has consistently led TikTok in median video views over the past two years, but TikTok has made small gains in closing that gap across 2023. 💡 The engagement divide is growing between visually engaging content (on Instagram and TikTok) and its static counterparts (on Facebook and X). Check out more in today's issue of The Daily Carnage: https://lnkd.in/eYPCQQMd

Cannes anyone can solve Carnage Connections #14? 👀 Share your results: https://lnkd.in/ee885Y4u #game #connections #digitalmarketing

Happy 1st birthday to the NYT #Connections game! We’re loving that you’re loving our digital marketing-themed Connections. Here’s lucky #13. Can you solve this puzzle? Solve it: https://lnkd.in/euR9er8V

We're loving media update's infographic on nostalgising. Is this part of your strategy yet? Are your throwbacks for boomers, millennials... perhaps even Gen Z already? Keep us posted, we wanna see something. 👀 #nostalgia #contentstrategy