“Athira was among the initial SWAT team of Flutura which was tasked with operating under extremely ambigous condition when the product Cerebra was in Pre Product-Market Fit Stage. This required a plethora of diverse skills and quick learning on the fly --- Big data platform engineering skills, Extreme empathy for customer needs, translating customer needs into specific product features, embedding machine learning workflows into the fabric of the product, working in a multi disciplinary team with diverse voices waiting to be heard. Athira and her team managed to get the job done. As an individual I have found Athira to be technically deep and humane at the same time which is a rare skill. Am sure her journeys will help her manifest the many latent skills which are buried and waiting to find expression”
Mountain View, California, United States
Contact Info
6K followers
500+ connections
About
Contributions
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What do you do if you need guidance transitioning from late career to retirement?
The transition to retirement is often compared to grief and you might go through the different stages - denial, anger, bargaining, depression, and acceptance- after retirement based on your readiness and emotional maturity. The emotional changes that one might experience are normal and should be embraced. From a neurobiological point of view, your brain needs to get used to the new routine, which will take time. From a mental perspective, if you design a life that is in alignment with your needs after retirement that will help with the transition. This is very important if the job meets most of your personality needs. From an emotional perspective, one needs to accept the emotions that one might experience after retirement.
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You want to foster creativity in your team. What's the best way to get started?
Creativity comes to humans when they are accepted and they can be their authentic selves. To cultivate creativity create a culture in the team where they can be their authentic self. This idea is inspired from Carl Roger’s and Abraham Maslow’s work on self actualization.
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You’re struggling to advance in your career. What can you do to become more coachable?
It depends on the coach and the coaching method. My answer is from a humanistic perspective. Self acceptance and letting go of control. An ideal client would be self accepting, self motivated and independent. Coaching is a transformative experience for the coach and the client. The transformation that is happening with a coaching engagement is long term. Ideally it lasts even after the coaching engagement is over. A good coach will accept you at whenever you are and partner with you to move to the next phase in your development journey. The coaching engagement helps you to become more closer to your real self. In short it helps you to accept yourself more.
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How can you help clients plan for unexpected challenges when working towards their goals?
People perceive unexpected challenges in different ways. A broader way to classify it would be. 1: people who are comfortable with uncertainty. 2: people who are uncomfortable with uncertainty. For the first category, unexpected challenges are not very uncomfortable. For the second category, the goal would be to enable them to become comfortable with not knowing what is ahead of them. Even though the solution would vary with each individual there are some general ways to approach the solution. 1. Divide the larger goal into smaller goals 2. Change the perspective towards obstacles: Obstacles are challenges. Encourage the client to view challenges as growth opportunities 3. Coach the client to become comfortable to sit with uncertainties
Activity
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Design Principles for an AI Coach 2023 was the year when the power of LLMs became so obvious to the world. AI is going to democratize coaching when…
Design Principles for an AI Coach 2023 was the year when the power of LLMs became so obvious to the world. AI is going to democratize coaching when…
Posted by Athira Das
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2023 was an incredible year. I left my corporate job at Meta to start a leadership and organizational coaching career. I joined the University of…
2023 was an incredible year. I left my corporate job at Meta to start a leadership and organizational coaching career. I joined the University of…
Shared by Athira Das
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At their best, I think, the left prioritizes compassion & idealism, and the right prioritizes truth & pragmatism. Both sides are valuable in society.…
At their best, I think, the left prioritizes compassion & idealism, and the right prioritizes truth & pragmatism. Both sides are valuable in society.…
Liked by Athira Das
Experience & Education
Licenses & Certifications
Volunteer Experience
Courses
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Advanced Analytics using SAS
IDS 594
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Advanced Predictive Models and Applications using graphical models and deep learning
IDS 576
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Analytics for Big Data (Auditing)
IDS 561
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Analytics strategy and practice
IDS 560
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Business Data Visualization
IDS 567
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Business Data Visualization using Tableau
IDS 567
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Business Forecasting using Time Series Methods
IDS 476
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Data Mining for Business
IDS 572
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Data science for Online Customer Analytics
IDS 594
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Improvisation and leadership
MBA 590
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Introduction to Operations Management
IDS 532
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Machine learning using python
IDS 594
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Social Media and Network Analysis
IDS 564
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Statistical Models and Methods for Business Analytics
IDS 575
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Supply Chain Management
IDS 552
Projects
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Automatic Labeling of restaurant images
This problem is around image recognition and multi-label classification. Here the tag doesn’t indicate the object in the image, but rather a concept represented by the restaurant. The concept of transfer learning helped us to build the model with more efficiency. After image augmentation, we used Google’s Inception V3 to convert the images to a numpy array. Later this feature matrix was used to build a model using XGBoost, then created a model which was a combination of XGBoost and clustering…
This problem is around image recognition and multi-label classification. Here the tag doesn’t indicate the object in the image, but rather a concept represented by the restaurant. The concept of transfer learning helped us to build the model with more efficiency. After image augmentation, we used Google’s Inception V3 to convert the images to a numpy array. Later this feature matrix was used to build a model using XGBoost, then created a model which was a combination of XGBoost and clustering following by an ensemble of the two using a custom Neural Network Model. We tested the efficiency of our model using F-score.
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Procurement forecasting and plan optimization for Retail Energy Providers
The project is based on applying supply chain forecasting concepts to the deregulated electrical energy market in New York State. We will attempt to forecast the energy demand and pricing for New York State and each of their 11 zones for three years. We will train the data using the last 4 years of data and determine how accurately our forecast matched the actual demand. Since the NY Independent System Operator also posts their forecast demand, we will additionally compare to their initial…
The project is based on applying supply chain forecasting concepts to the deregulated electrical energy market in New York State. We will attempt to forecast the energy demand and pricing for New York State and each of their 11 zones for three years. We will train the data using the last 4 years of data and determine how accurately our forecast matched the actual demand. Since the NY Independent System Operator also posts their forecast demand, we will additionally compare to their initial forecast. The forecasted price will be used for the procurement planning for the Retail Energy Provider.
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Analyzing Alaska Airline's delay and causes using Visualizations
Tools used: Tableu
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Analysis of SAP Knowledge Sharing Platform Network
Analyse the interaction between individuals on SAP knowledge sharing platform. The analysis were based on centrality measures and community formation.
Tools Used: R, Gephi -
Clustering of Customers based on Purchase behavior
The customers were segmented based on purchase behaviour for Target Marketing.
Different algorithms like k-means, k-medoid, agglomerative clustering and dbscan clustering, K-means which had the best separation based was selected to segment the data. The model was validated with decision tree. -
Credit Risk Modelling
Develop a credit scoring rule that can be used to help determine whether a new applicant presents a good or bad credit risk.This was done as a part of IDS 572 - Data Mining course at University of Ilinois at Chicago.
Data Used: German Credit data
Model: Decision Tree -
Revenue Assurance
Analytics based rule engine that effectively sifts through Billing information of customers to spew out potential errors, catches error patterns & calculates revenue leakages. Enables Retail energy providers with 100% accurate bills before being sent out to customers.
Developed an automated system for downloading the data from external sources using Python.
Developed the ETL process for transforming the data using python.
Developed the rules engine for billing assurance using…Analytics based rule engine that effectively sifts through Billing information of customers to spew out potential errors, catches error patterns & calculates revenue leakages. Enables Retail energy providers with 100% accurate bills before being sent out to customers.
Developed an automated system for downloading the data from external sources using Python.
Developed the ETL process for transforming the data using python.
Developed the rules engine for billing assurance using SQL procedures.
Designed and developed the interactive user interface.Other creators -
Customer Micro-Segmentation based on Lifetime Value and Payment Behavior
Customer Micro-segmentation an application which classifies the consumers with respect to their financial value to the company, timeliness of payment and their loyalty towards contract renewals
Generated the EDAs for customer behaviour analysis.
Ideated and developed the important KPIs.
Developed the ETL process for data transformation.Other creators -
Cerebra Signal Studio
Cerebra signal studio is Flutura’s flagship platform to collect the real time and batch data, perform analytics and show the result through creative visualizations.
Ideated and developed the important KPIs.
Developed the predictor ranking algorithm for predicting the important parameters.
Developed the template engine for the vectorization process using Python.
Developed the ETL process using Apache Spark and SparkSQL.Other creators -
Cerebra Data Products
Cerebra Data Products are a set of 30+ products made on a common platform with a unified data model for power utility industry catering to generation, transmission and distribution segments.
Designed the data model for the utility industry.
Ideated and developed important KPIs for the utility industry.
Built a real time data pipeline to store data from multiple sources, for real time analysis and Batch Processing using Apache Kafka, Apache storm, HDFS, Hive, Pig and Cassandra.Other creators -
PVA Target Marketing for Fund Raising
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Develop a data mining model to improve the cost- effectiveness of the direct marketing campaign of Paralyzed Veterans of America.
Data Used: The dataset used KDD cup 1998, http://kdd.ics.uci.edu/databases/kddcup98/epsilon_mirror/cup98dic.txt
The data was analyzed to predict the users who are going to make donations for the coming year. The model was developed to predict the rare event - "User who can donate". The final model was selected based on combining the response and donation…Develop a data mining model to improve the cost- effectiveness of the direct marketing campaign of Paralyzed Veterans of America.
Data Used: The dataset used KDD cup 1998, http://kdd.ics.uci.edu/databases/kddcup98/epsilon_mirror/cup98dic.txt
The data was analyzed to predict the users who are going to make donations for the coming year. The model was developed to predict the rare event - "User who can donate". The final model was selected based on combining the response and donation amount models to
identify the most profitable individuals to target.
Models used for Classification: Decision Tree, Naive Bayes, Logistic Regression, Random Forest, Boosted Trees, Support Vector Machines
Model used for Regression: Linear regression.
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Predict annual restaurant sales based on objective measurements
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The competition was hosted in Kaggle.
Finding a mathematical model to increase the effectiveness of investments in new restaurant sites would allow TFI to invest more in other important business areas, like sustainability, innovation, and training for new employees. Using demographic, real estate, and commercial data, this competition challenges you to predict the annual restaurant sales of 100,000 regional locations.
Languages
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English
Full professional proficiency
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Malayalam
Native or bilingual proficiency
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Hindi
Professional working proficiency
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Tamil
Limited working proficiency
Recommendations received
5 people have recommended Athira
Join now to viewMore activity by Athira
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I am honored to have received the International Achievers' Award 2023 at the House of Commons, Westminster, London! 😊 Grateful for the recognition…
I am honored to have received the International Achievers' Award 2023 at the House of Commons, Westminster, London! 😊 Grateful for the recognition…
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Transparency benefits humanity. This is especially true for people working on AGI.
Transparency benefits humanity. This is especially true for people working on AGI.
Liked by Athira Das
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ABII, Thank you so much for your kind words and support! I am truly honored to receive the Excellence in Imaging Informatics Award. I'm passionate…
ABII, Thank you so much for your kind words and support! I am truly honored to receive the Excellence in Imaging Informatics Award. I'm passionate…
Liked by Athira Das
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"Attachment styles, etched through psychological research by John Bowlby and Mary Ainsworth, dictate our relational behaviors." And the common…
"Attachment styles, etched through psychological research by John Bowlby and Mary Ainsworth, dictate our relational behaviors." And the common…
Liked by Athira Das
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Thank you University of Illinois Chicago and David Staudacher for the feature! Grateful for my time at UIC and excited about the journey ahead.
Thank you University of Illinois Chicago and David Staudacher for the feature! Grateful for my time at UIC and excited about the journey ahead.
Liked by Athira Das
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