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Srikanth explains an intriguing experiment conducted by Professor Dan Ariely of Duke University, inspired by an ad he saw on The Economist website. Ariely tested the impact of different subscription options on decision-making among MIT students, revealing how seemingly useless choices can influence our preferences. This lesson dives into the psychology behind our choices and how marketers use these tactics to guide our decisions. If you would like to learn more, consider enrolling in Srikanth's course 'Human Decision Making and its Biases', rated 5 stars and available exclusively on Coursera. https://lnkd.in/dRqi77DH #HumanDecisionMaking #FractalCourses #Courses

Kalpesh Teli (He/Him)

Client Partner, Business Analytics, Generative AI

1mo

Human decision-making is crucial as it shapes our future, influences personal and professional lives, and involves ethical considerations. It's a powerful tool that requires responsibility and can lead to positive or negative consequences, emphasizing the importance of informed and deliberate choices.

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Deepti Nagpal

Instructional Designer

1mo

What a great course, a fresh perspective!!!

Jithin Joseph

Vice President - Model Risk Policy and Governance at Standard Chartered

1mo

Another example of cognitive biases from Thinking Fast, and Slow.

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Aman Sayyad

Transforming Data into Insights | Python | Tableau | SQL | Excel | Industry 4.0 #DataScience #Python #Tableau #Machine Learning #AI #DataAnalytics

1mo

This is great 👍

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