This month's OMD Rapid Response newsletter covers Amazon’s Prime Day, written by guest authors OMD EMEA's Parweez Mulbocus, with expert insight from Omnicom Commerce's Konrad Żmuda-Trzebiatowski and Flywheel's Tim Watkinson. #RapidResponse #Growth #AmazonPrimeDay
About us
OMD is the world’s largest media network with 13,000 experts in 120 markets. We are the business transformation partner for the world’s most prestigious brands. We drive digital growth through industry-leading digital, data, and technology capabilities. We are the most awarded media agency network at Cannes Lions 2023, the best performing global media network overall by RECMA, and are ranked number one globally by COMvergence. We are the world’s most effective media agency network in the Effie Effectiveness Index and WARC Effective 100 rankings.
- Website
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http://www.omd.com
External link for OMD Worldwide
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Media Planning, Media Buying, Marketing, Communications, Social Media, Content, Data Analytics, SEO, ROI, Strategy, Programmatic, Insights, Partnerships, eCommerce, AdTech, SEM, and Sponsorship
Locations
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Primary
195 Broadway
New York, NY 10007, US
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Minerva House, 1-4 North Crescent, Chenies Street
London, UK WC1E 7ER, GB
Employees at OMD Worldwide
Updates
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"It is important for advertisers to get what they pay for — free of fraud and marker fees. From an agency perspective, curation happens behind the scenes, and we work with partners to bring the best content and inventory available, adding value to clients.” — Dileep Raj Singh, Head of Digital, OMD APAC. At #ATSSingapore2024 OMD APAC took to the stage to discuss adtech curation, which ensures that marketing dollars invested are utilized in the best form back into media. #AdTechCuration #AdTech #APAC
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OMD Australia wins gold 👏 Recently, Nine hosted the ultimate Agency Olympic games in honor of the upcoming Paris Summer Olympic and Paralympic games. OMD Melbourne OMDers placed #1 in the competition against rival agencies. Well done to everyone who participated in representing OMD. #OneOMD #Competition #Gold
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B&T recently named OMD Australia co-CEOs Laura Nice and Sian Whitnall on the Best of the Best Media Agency Chiefs list 👏B&T shared that the ‘dynamic duo’ continues to ‘run a steady and highly reputable ship.’ The publication highlights that OMD Australia currently has blue ship companies like Telstra, Coles, McDonald’s, NSW, and Victorian Government media accounts on the books, handling media billings of $1.5 billion. The list considers various factors including agency performance (RECMA/COMvergence), personal accolades, leadership and peer perception, and the broader role played in shaping the industry in the past year. Read more here: https://lnkd.in/gqsrmzmX #OneOMD #Australia #Media
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OMD’s Cannes Lions Media Network of the Year win came from a total of 8 Media Lions awarded, and 13 shortlisted at this year’s festival. The Gold, 3 Silver, and 4 Bronze Lions were awarded to work from the USA, Philippines, France, China and New Zealand. We proudly recognize our talented teams for their dedication to creating transformative work together. Congratulations to all those involved. #OneOMD #CannesLions2024
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Breaking news: OMD has been awarded the coveted Media Network of the Year at Cannes Lions International Festival of Creativity. This achievement could not have been possible without the incredible work and collaboration of our teams, clients, and partners across the network creating exceptional, world-class campaigns. #OneOMD #CannesLions2024
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Earlier today, OMD Worldwide’s CEO George Manas hosted a panel with Beiersdorf’s Thorsten Schapmann, TBWA\Worldwide’s Peter Khoury, and OCG's Tina Manikas at The Omnicom Cove at Cannes Lions International Festival of Creativity. The panel covered global perspectives, which explored the integration of retail media networks, e-commerce growth, and the use of shopper data to enhance marketing strategies. #OneOMD #OmnicomCannes #Growth
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In a recent interview with AdExchanger, George Manas, CEO of OMD Worldwide, and Bob Liodice, ANA CEO, discussed the ANA Programmatic Media Supply Chain Transparency Study. George shared, “These reports have really raised awareness across our broader client base to make transparency a priority,” he added, “The time is now to continue pushing it forward in a more formal and industrialized way, especially as video becomes more programmatic and there’s room for the same old challenges to resurface.” Read the full article here: https://lnkd.in/d9PnHqCg #OneOMD #Media #SupplyChain
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In an exclusive interview with exchange4media’s Associate Editor, Simran Sabherwal, at the Cannes Lions International Festival of Creativity, George Manas, CEO of OMD Worldwide, discussed the evolution of generative AI, the convergence of media and retail, and more. He shared, “Retail media will over the next couple of years exceed television spending. We are excited to see a lot of those developments in India. Mini TV has been a real success. We are going to look at a lot more as we look at entities like Prime Video continue to expand in India and beyond.” Read, watch, or listen to the full interview here: https://lnkd.in/egJacDyD #OneOMD #AI #RetailMedia #e4m
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We are excited to announce that OMD Perú has made history by becoming the first agency to receive the ‘Media Agency of the Year’ award at Effie Perú. OMD also won a total of 9 Effies with 19 shortlisted cases featuring clients such as Kimberly Clark, BCP, Yape, CrediCálidda, Laureate, Mi Banco, and Clínica San Felipe. These accolades have propelled OMD Peru to be ranked as the No. 10 agency in Latin America and No. 21 globally. After nearly three years of profound transformation, this recognition stands as a testament to OMD's unwavering commitment to excellence. Our bold efforts to accelerate client growth and drive innovation continue to set us apart. #OneOMD #Effies #Awards #LATAM OMD APAC