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🤖 AI continues to be a hot buzzword in the media industry, but where are we exactly with AI? What are the possibilities for media businesses and what pitfalls should they take care to avoid? Thankfully, Media Distillery has plenty of experience in this area, and our team has put together a handy guide to the State of AI today 📚. 💡 Explore the upcoming advancements, challenges, and opportunities in AI tech that are redefining viewer engagement 🔍⚖️. Download the guide here: https://hubs.ly/Q02mmxHy0 📥. ❓ Let us know if you have questions on how you can use AI as a competitive edge in the entertainment industry as a TV operator, broadcaster, or OTT provider. #AIinMedia #MediaTech #EntertainmentIndustry #ViewerEngagement #AIGuide #MediaDistillery #Innovation #TechTrends #AIAdvancements #OTT #Broadcasting #TVTechnology

📰 News: 📰 --- 🎙️ NBC Brings AI-Powered Al Michaels to Summer Olympics! 🌟 Exciting news from NBC! This summer, prepare to hear the legendary Al Michaels delivering Olympics recaps like never before—powered by AI. 📱🤖 As technology continues to advance, NBC is breaking new ground and offering a futuristic twist on sports broadcasting. Here are some impressive metrics to get you hyped: - 🕒 NBC will produce -7 million- unique recap packages tailored to subscribers' preferences. - 📺 These updates pull from a whopping -5,000 hours- of live coverage. - 🚀 Your daily highlights will be compressed into -10-minute- segments, perfect for busy days. NBC’s innovative use of artificial intelligence showcases the power and versatility of AI technology in media and entertainment. Just imagine the possibilities! So, what do you think about AI taking over the airwaves? Drop your thoughts below and let’s start a conversation. Also, don’t forget to follow Bernier Group for more cutting-edge business and tech insights! 🚀👇 #AIDriven #Digital #AI #Data #SMB #SME #Strategy #Innovation #Business #ArtificialIntelligence #AnniQ https://lnkd.in/eqE6EDxQ

In many ways “Different Every Time,” a brand new campaign out of DDB and Critical Mass (Team OMC) and produced by Tool of North America is a prototype for future creative and production in an #AI world. Inspired by the more than 479 million ways you can enjoy one pack of 12 original STARBURST, over 300 assets were created that will extend across TV, online, and social. While this campaign isn't focusing the creative output to the individual the pipeline built is a step needded to deliver on that promise. Read about it in the first comment. #branding #socialmedia #cmo #digitalmarketing #ai #innovation #aicontent

Mehran Sahami, Professor of Computer Science at Stanford University, astutely points out, "It was not AI that makes the decision whether or not the jobs exist or not; it’s human beings that make that decision." Excellent thoughts are found in this article. It reinforces the timeless truth that, despite remarkable technological strides, it's our responsibility to ethically wield these tools for the collective good, where mindful decisions play a pivotal role in shaping a positive impact for everyone.

Out today, my colleague Raúl Simmons Pérez has published 'Segment of one’: how CSPs can achieve hyper-personalisation'. I love this topic - the 'segment of one' has been the dream of dynamic ad-insertion solution providers for as long as I've been in the industry. GenAI broadens the way that this tailoring can occur. While the report focusses on telecoms services the same idea very much applies to pay-TV and streaming video services. Companies that can expose customer data in real time and automate the analysis at scale can use GenAI tools to improve a wide range of interactions and use cases in areas such as marketing, offer creation, messaging and journey orchestration. The area I'm most interested in, though, is the usef of GenAI content recommendation and discovery, something that I'll be writing more about in the coming months - and probably on here in the coming days - I can't wait, as its a fascinating topic! https://lnkd.in/dJCQgZbe #GenAI #AI #personalization #customerengagement #telecoms #payTV #strategy

Brand marketers: Creative data is the competitive advantage that allows you to understand the WHY behind creative performance. Check out the creative insights for this year's Superbowl ads.

Check out the video from yesterday's Samba TV presentation at NewFronts, where Ashwin Navin talked about how the next generation of TV data which will be powered by #AI and led by #SambaAI and DM me for more details.. #TVMeasurement #TVTargeting #TVData #NewFronts #Upfronts

If you missed Samba TV's presentation at the IAB NewFronts yesterday, you can watch it here! 📽🔥 We presented how Samba is again disrupting the TV data industry with AI innovations that provide actionable context to video. As part of #SambaAI, our suite of generative #AI technologies, there are new capabilities that provide a real-time, second-by-second understanding of everything seen on-screen, including: - Facial recognition of actors and athletes in scripted, reality, and sports programming - Logo, object, and product recognition for both brands and their competitors - Sentiment and behavioral analysis, including understanding the emotions of people on-screen and the context of their interactions - Brand safety detection, including language and violence Samba is providing advertisers and publishers more meaningful insights into the context of what's happening on TV, demonstrating that context is as crucial as the content itself. In the video you’ll also see a real-world example with HP, who joined us on stage to talk about how HP is using Samba AI to quantify its sponsorship with Real Madrid. ⚽ #NewFronts #Upfronts #TVMeasurement #TVTargeting #TVData #GenAI

Meet industry titans Faz Aftab, Sanjay Reddy and Atul Phadnis who are taking the stage to redefine entertainment’s digital era. Gain exclusive insights on: 👉🏻 Strategic Use of AI and Data: Learn from Faz's insights on Google TV and industry leaders' approach to the entertainment supply chain. 👉🏻 Operational Insights from Vitrina: Discover Atul's perspective on tracking and adapting to changes within the supply chain for enhanced operational strategies. 👉🏻 Navigating Industry Disruption: Engage in discussions on overcoming the challenges reshaping content creation, distribution, and consumption. 👉🏻 Future-Proofing the Entertainment Industry: Receive practical advice on leveraging technology and staying ahead in a rapidly evolving market. Explore groundbreaking strategies and innovations that can elevate your content to global audiences. Meet us at MIPTV and discover how we can help you gain access to unparalleled connections and solutions. Book a Meeting 👇🏻: https://lnkd.in/d_efXc9S Atul Phadnis Faz Aftab Sanjay Reddy Google #MIPTV #PanelDiscussion #GoogleTV #Vitrina #EntertainmentSupplyChain #Ai #EntertainmentIndustry #Cannes #BusinessStrategy #Content #GlobalEntertainment #Data #Vision

Come and learn about the new trends in the Media landshape of the world in this amazing video. #mediatrends #movies #entertainment #ai #artficialintelligence #metaverse #web3 #futureoftv