OMG Hong Kong Enhances Social Listening Capabilities With Google’s GenAI Omnicom Media Group Hong Kong (OMG HK) has developed a proprietary, dashboard with advanced features by integrating Google’s Generative AI technology into its social listening framework. “Our proprietary proposition offers clients like Mead Johnson Nutrition with insights into customer sentiments and conversations. By leveraging advanced language understanding and analytics, we empower brands to make data-driven decisions and drive their social media strategies forward,” added Chris HW Kwok, Head of Data, Omnicom Media Group Hong Kong. Read the full article: https://lnkd.in/gUJVzDKJ
About us
OMD combines innovation, creativity, empathy and evidence to make Better decisions, faster on behalf of our clients. So, they can learn faster and act faster. Create valued connections with customers. Build profitable business outcomes. And ultimately, win the future. With more than 12,000 people working in over 100 countries, OMD is the world’s largest media network. Named Adweek’s Global Media Agency of the Year 2019, OMD is also currently ranked the world’s most effective media agency network in the Effie Effectiveness Index. OMD is an Omnicom Media Group agency and part of Omnicom Group. Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC).
- Website
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http://www.omd.com
External link for OMD Hong Kong
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Hong Kong
- Type
- Public Company
- Founded
- 1996
Locations
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Primary
Unit 808, Core E
100 Cyberport Road
Hong Kong, HK
Employees at OMD Hong Kong
Updates
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The OMD Hong Kong team celebrated a significant achievement by winning four prestigious awards at the MARKETING-INTERACTIVE's Agency of the Year Awards. The team excelled in the following categories: • E-Commerce Agency of the Year - GOLD • Agency Team of the Year (Thomas Au's team) - GOLD • Digital Agency of the Year - SILVER • Innovative Agency of the Year - BRONZE This success highlights the exceptional talent and innovative approach of our teams. A big round of applause goes out to the entire squad for this outstanding achievement, a source of great pride for us all! Additionally, our parent company Omnicom Media Group Hong Kong received three accolades in the following categories: • Analytics Agency of the Year - GOLD • Search Agency of the Year - Silver • Programmatic Agency of the Year - Bronze For a complete list of all the winners, please visit: https://lnkd.in/gWHwjBWw Omnicom Media Group Asia Pacific
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OMD Hong Kong recently participated in McDonald's Hong Kong's 2024 Kidathon as a sponsor of the Corporate Charity Run (Silver). Hosted at Happy Valley Racecourse, the event also featured a range of family-oriented activities, such as interactive warm-up games, face-painting stations, and photo booths, offering enjoyment for all attendees. Through the Kidathon, OMD and McDonald's both contribute to the cause of Ronald McDonald House Charities, which advocates for the notion of 'Children supporting children'. It was a fruitful event and our team had fun! #麥當勞兒童愛心馬拉松 #愛跑愛世界 #香港麥當勞叔叔之家慈善基金
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Survey: HKers shift from watching videos on digital platforms to social media Conducted by Omnicom Media Group (OMG), the “Hong Kong video content viewing landscape�� study is based on a self-complete online survey among 815 Hong Kong residents aged between 18 and 59. The survey was carried out from March to April and targeted individuals who had watched video content on free TV, pay TV, or digital video content platforms within the seven days before completing the survey. The study aims to monitor the fast-changing video-viewing behaviour of Hongkongers. Read More: https://lnkd.in/gb82EKcf
Survey: HK audiences shift video viewing time from digital platforms to social media
marketing-interactive.com
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🎉 NEWS FLASH: OMD Worldwide has been crowned Media Network of the Year at Cannes Lions International Festival of Creativity. Here's a toast to our teams, clients, and partners across the network for creating amazing, world-class campaigns. This achievement wouldn't have been possible without all of you! #OneOMD #CannesLions2024 Charlotte Lee Sadhan Mishra David McCallen Dileep Raj Singh
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“Total viewing time remained stable in early 2024. However, time spent on video viewing increased among those aged 18-34, while middle-aged and older groups watched less. Q1 2024 saw a bounce-back in OTT viewing, led by Netflix and followed by Disney+. Our quarterly study tracks media consumption habits in Hong Kong, providing insights into evolving behaviors and emerging trends." Nicole Cheng, Insights Director OMG, Hong Kong
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There’s nothing better than some bonding time with our industry partners! We recently had a meaningful and fun-filled afternoon with Yahoo at their Engagement Workshop. They shared their latest creative studio offerings, refreshed advertising formats, and the newest advancements in advertising, followed by a team bonding session where we created our own eco-friendly terrazzo masterpiece with chips. The workshop provided us with new skills and a reminder of the importance of collaboration.
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"24Q1 sees an upward trend that more HK people are travelling to the Greater Bay Area for shopping, dining and leisure. In our latest survey, we aim to understand their travel habits and plans in Mainland China." Nicole Cheng, Insights Director OMG, Hong Kong READ THE FULL REPORT: https://lnkd.in/ghU5MZfc
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We are delighted to offer a recap of the highly successful event we hosted this month in collaboration with Google. The event, "Navigating the Future Beyond 3rd Party Cookies with AI," brought together valuable insights into the dynamic landscape and delved into privacy-centric solutions that may shape the future. Derek Yip Janet Lee Mike Katayama Nicole Cheng Jason Wong Bharat Khatri Florence Wong Chris HW Kwok Kai Tsang Alexandra Lo, Executive MBA
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Social media continues to be a companion of HK Gen Z’ers for connection, discovery OMD HK has recently announced a new survey shedding light on the media habits of Generation Z’s youngest members, marking the transition to the emerging Generation Alpha. This survey is part of the agency’s third wave of the ‘Youngster Survey’. READ THE FULL ARTICLE: https://lnkd.in/gNSi6Q3P
Social media continues to be a companion of HK Gen Z’ers for connection, discovery - MARKETECH APAC
https://marketech-apac.com