OMD Worldwide’s Post

Nobodies: "n0 boDy WilL WatCH w0M3ns SpoRt" OzTAM: "There was a total of 11.15 million viewers watching at one point" What were the other 14,540,000 so-called Australians doing last night? But seriously, last night's Matildas match was many things, including a tough World Cup Semi-Final loss, another source of pride from this amazing team of athletes, coaches, and support staff, and the most watched free-to-air TV program in Australia since the current ratings system began in 2001. On a commercial level, clearly this whole event and the success of the Matildas has been an excellent outcome for the free-to-air broadcaster, Seven West Media. Seven bought a 15 game package of free-to-air rights from Optus Sport for an estimated AU$4-5 million, or an average fee per game of AU$266,667-333,333. This is a phenomenal deal for Seven, especially as estimates for what Optus Sport paid range from AU$10-60 million. It wouldn't be a great leap to say that the event's broadcast partners - Adidas, Hyundai, Rexona, Qantas, Cadbury, Coca-Cola, Kia, McDonald’s, Visa and Xero - are also enjoying the ride. Bring on Sweden, and good luck to England and Spain. More information: https://lnkd.in/gnRiyeas

From sponsorships to athlete endorsements, the Indian Sports Industry is booming! GroupM's latest report from reveals that the industry delivered revenue in excess of INR 15000 Cr in 2023. Going beyond the numbers, the report offers insights into: - societal impact of sports - rise of female athletes - growing importance of participative sports See holistic view of the Indian sports industry’s trajectory, its challenges, and opportunities here: https://lnkd.in/g2ba3HSk - #GroupMAPAC #India #SportsSponsorship #SportsBusiness

From sponsorships to athlete endorsements, the Indian Sports Industry is booming! GroupM's latest report from reveals that the industry delivered revenue in excess of INR 15000 Cr in 2023. Going beyond the numbers, the report offers insights into: - societal impact of sports - rise of female athletes - growing importance of participative sports See holistic view of the Indian sports industry’s trajectory, its challenges, and opportunities here: https://lnkd.in/grcDZ6UQ - #GroupMAPAC #India #SportsSponsorship #SportsBusiness

Jung von Matt SPORTS x Common Goal join forces on impact sponsorship 🔥 On the road to the FIFA World Cup Centennial and the Global Goals in 2030, both independent companies are creating a new and first of its kind sponsorship offering targeting the global football industry. The new joint impact sponsorship offering T3MP0RARY is as full-service from strategy consulting to creative campaigning to football for good operations and social impact measurement. 🌍⚽️ It's the era of a new generation of purpose-led fans that demand more from sports and sponsors, taking a credible and substantial stance on social matters and sustainability beyond traditional marketing, advertising and sales promotions. Fueled by impact strategies and campaigns for FIFA partners such as for FIFA partners such as #hyundai and #adidas , Jung von Matt SPORTS and Common Goal share the belief that football has the power to change the world. But if we don’t play together as one, the world we know today will be temporary. For more information click here: https://lnkd.in/eS643tXj

From sponsorships to athlete endorsements, the Indian Sports Industry is booming! GroupM's latest report from reveals that the industry delivered revenue in excess of INR 15000 Cr in 2023. Going beyond the numbers, the report offers insights into: - societal impact of sports - rise of female athletes - growing importance of participative sports See holistic view of the Indian sports industry’s trajectory, its challenges, and opportunities here: https://lnkd.in/eGAi2kw9 - #GroupMAPAC #India #SportsSponsorship #SportsBusiness

A historic triumph for Barça in the Women's Champions League! 🏆 This weekend, the Barça women’s team made history by winning the most-watched Women's Champions League final ever, defeating Olympique de Lyon with a spectacular 2-0 victory. This match captivated over 3.7 million viewers across RTVE channels, marking a 21.4% audience share and setting a new benchmark for women’s sports viewership. Check the key highlights: 📺 TV Dominance: The match on La 1 drew 1.1 million viewers with a 13.8% share, peaking at 2.8 million unique viewers. 💻 Online Engagement: RTVE Play saw a 22% increase in unique visitors, with the golden minute capturing 30,143 viewers as Alexia Putellas sealed the win. 🎉 Post-Match Celebration: The post-match coverage on La 1 led its slot with over 1 million viewers. This victory highlights the unstoppable rise of women’s football and demonstrates the power of strategic media coverage and engagement. At Vime, we’re inspired by such historic moments that redefine audience engagement. Reach out to us at hola@vimedigital.com and let's elevate your brand's presence in the sports landscape. #ChampionsLeague #DigitalMarketing #SportsBetting #SEO #ContentMarketing

How the Saudi Pro League can become a sports marketing powerhouse 👇 Last month, Jordan Gardner and SportsPro published a piece detailing the sporting steps the Saudi Pro League (SPL) should take to become one of the best leagues in the world within 5 years (Original article linked in the comments). And I’ve since been thinking how they can set up to be best in class when it comes to sports marketing and fan engagement to capitalise on the opportunity. Here’s the SPL Growth Playbook to act as a starting guide 👇 Let me know what you think they should be doing in the comments #sportsbiz #sportsindustry #sportsmarketing

Good work that deserves more love. As I said in a comment yesterday, nice job #TeamAmex and Dentsu Creative — this is one of the smarter, harder working ads that I’ve seen in a long time. Kudos to Ad team and GABM leadership, strategy folks, business partners (go Amex Experiences team!!) and yes, the insight teams too! This one touches all the bases. https://lnkd.in/eDAvvGpu It reminds me of the smart campaign Frito-Lay did during last year's World Cup where they used a foundational sponsorship sporting event (WC) to cast wider net of relevance and fandom and make the whole greater than the sum of the parts (#peytonmanning and #davidbeckham). It was smart, creative, engaging and fun. Amex and Dentsu have done something similar but even broader and harder to pull off. You can just imagine the brief - a client hope, an agency challenge and a big question - will it be good in the end? Specifically: use an anchor marketing sponsorship event, the #USOpen, but tell a bigger message about Amex sporting experiences, while delivering an emotive message that’s relevant to a wide range of audiences we need to appeal to, both current and potential customers. And do this in :30 seconds as well. (And don’t forget to include the US Open!) Well, the result, it’s not some AI generated mash-up of what’s been done before, but rather a thoughtful fly-on-the-wall view of what mothers and daughters, and women broadly, can experience in sports, family, fandom and friendship. It’s refreshing and flies above its competition (Mastercard Visa) in the category for sure. It’s priceless without uttering the word.... I’ve seen my daughter’s eyes light up at a NY Liberty and Nets games, or the crushing blow that was 2023 USWNT WC result and this is rich, smart territory for the brand. I’m so glad Amex went here with this message - its far more than just an ad IMHO. Momentum Worldwide The 30 Minute - University #creativity #brandadvertising Adweek #creativity Elizabeth Rutledge #AImarketing #AIcreative Lisa Brummel

“Wilson!” 🗣️ Remember the volleyball from the 2000 film Castaway with Tom Hanks? 🏐 - In the film, the “Wilson” volleyball from Wilson Sporting Goods Co. enjoys almost 11 minutes of screen time, which is estimated at more than $1.8m in advertising value 🫰🏼 For that exposure, the total cost was $0. Every year, brands are shelling out millions of dollars to get their products featured in movies. In 2012, Heineken spent an estimated $45m for 7 seconds of screentime in the James Bond Skyfall movie 🍺 There are literal Product Placement Agencies that work with brands to include their products in movies. The question is whether it’s actually worth it? 🤔 Some studies have  shown that product placements can raise brand awareness by 20%, resulting in a greater recall rate, more positive attitudes, and a stronger intention of buying. More than 20 years after the release of Cast Away, the company still sells replicas of its famous blood-stained volleyball to fans all over the world 🚀 #marketing #productplacement #socialmedia

Weekly News Carousel 🗞️ ⚽ LALIGA, the top division of Spanish professional football, has partnered with Visit Saudi. As a result of this, Visit Saudi has been named the official travel destination of LaLiga. Through this partnership, the two organizations hope to promote Saudi Arabia as the world's most alluring travel destination. 👟 Harry Kane, one of the renowned strikers of modern football has signed a long-term deal with the American footwear and apparel manufacturer, Skechers. The new FC Bayern München player has joined the entity as a brand ambassador and will be primarily featured in Skechers’ first football boots unveiling in the UK and Europe in September. ⚽ The Indian Super League's Hyderabad FC have extended their partnership with online sports news service Stake News. This agreement will keep the brand as the club's principal sponsor through the 2023–24 season. 📺 Sony Sports Network, one of the most prominent names in sports broadcasting, has secured the rights to air the Roshn Saudi Pro League (SPL) in India for the next two seasons. Sony Sports Network and the OTT platform Sony LIV are the official streaming partners for the Saudi top-flight football competition, so football fans in India can watch all the exciting live action from the league. 🏃♂️ The digital rights to the World Athletics Championships in Budapest, Hungary, have been purchased by JioCinema, the streaming website of Indian media broadcasting tycoon Viacom18 Media Private Limited. JioCinema will provide 360-degree coverage of India's best athletes as they go head-to-head with the world's best in Budapest, enhancing the live-viewing experience for Indian sports fans. #sportsbusiness #sportsbiz #sportsmarketing #digital #brand #content #media #laliga #sponsorship #sportsnews