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Meta has recorded a live version of its creator podcast, in which high profile creators share their tips for connecting to their audiences on Instagram and how they make best use of the app.

 Snapchat’s adding some new personalization options for Snapchat+ subscribers, including custom, Sims-style houses on the Snap Map, new ways to engage with digital pets, rapidly expiring Snaps, and more.

Threads has released some new elements to celebrate its first anniversary, and has shared new insight into how users are using the app, which now has over 175 million monthly active users.

Instagram Chief reiterates that creators should focus on how to make their content more shareworthy. Instagram is now actively seeking to amplify content that prompts more sharing behaviour, and reinforces this with new sends display counts.

TikTok has implemented new restrictions on ads targeted at teens in the app. As per TikTok: “Advertisers will now only be able to reach teens using a few broad targeting options, such as location, language, and device-related information.”

In August, the White House will host the first-ever White House Creator Economy Conference, which will invite a group of influential social media personalities and industry professionals to discuss issues like data privacy, fair pay, AI and mental health with senior White House officials. https://lnkd.in/e58JsbkS

Following Musk’s takeover at the app, X distanced itself from GARM commitments, which resulted in Twitter’s brand safety team moving on from the company. Now it’s looking to re-establish its commitment to GARM’s mission, which will see X re-committing to its pledge to uphold the parameters set out in the GARM guidelines. https://lnkd.in/dtcwhVEq

Meta launched its ad-free subscription package in Europe in November last year, which enables EU users to opt out of ads and data tracking entirely, so long as they pay €9.99 per month. The EU Commission has ruled that Meta’s ad-free subscription plan fails to comply with the Digital Markets Act (DMA).

With the AI race heating up, TikTok is preparing to launch its own AI chatbot to Western users, based on a recent filing in the U.S. where TikTok has sought to trademark the name “Genie”. Its coming AI chatbot tool would enable users to pose questions in-stream, and get immediate responses, among other functions.

Beginning back in February, Apple introduced a fee for U.S. advertisers who use the Meta or Instagram iOS app to boost a post. The fee is now being expanded to all advertisers in all regions, with Apple retaining a 30% service charge on the total ad payment, excluding taxes. https://lnkd.in/d3tBUtk2