OMD Worldwide’s Post

As support for retail media standardization continues to gain industry-wide traction, we have reached a pivotal moment where talks of standardization must transition into action. Today at IAB’s Connected Commerce Summit, we announced that the IAB will assume the retail media standardization framework and efforts we initiated earlier this year.   We will provide continued support as part of the IAB’s Retail Media Network Committee, with our VP of Business Strategy and Marketing Insights Claire Wyatt joining as Co-Chair.   Thank you to all of the companies across the entire retail media value chain who have come together to help drive standardization forward, including but not limited to: Instacart CVS Media Exchange (CMX) Publicis Groupe Publicis Commerce Starcom Spark Foundry The Mars Agency UM Worldwide Conagra Brands Sargento Foods Inc. Kenvue The Kraft Heinz Company Kellogg Company Mondelēz International Unilever Google Meta Pinterest Criteo dunnhumby   We’re confident this next phase is in great hands with the IAB and look forward to seeing retail media standardization become a reality.   #retailmedia #retailmedianetworks #standardization

The recent increase in retail ad media spending has created new opportunities to enhance customer experiences and better align sales and marketing. OMD Worldwide’s CEO George Manas hosted Beiersdorf’s Thorsten Schapmann, TBWA\Worldwide’s Peter Khoury and OCG's Tina Manikas for an insightful discussion, from global perspectives, which explored the integration of retail media networks, e-commerce growth, and the use of shopper data to enhance marketing strategies. Tina Manikas emphasised the need for creative, customer-centric commerce approaches commenting "With retail media networks it allows us to be more contextual, more targeted, more social even. It’s an ability to not shorten that buying moment but extend that buying moment and add benefits, surprise and delight for people to do in order to buy." Contact us to find out more about this year's Omnicom Cove programming: https://lnkd.in/ercGK4rJ #OmnicomCannes #CannesLions2024 #Commerce

Hot off the Press. Volume 3 of the Ipsos x Effie UK Dynamic Effectiveness Series: https://lnkd.in/dDj-3Bfe 44% of people agree that ‘given the choice, I would prefer to have grown up at the time when my parents were children.’ Nostalgia affects everyone and presents an opportunity for marketers to connect with consumers by tapping into the feel-good factor in their past. Here we explore four ways in which Effie award winners have used nostalgia in their campaigns to drive effectiveness and trigger specific emotional connections. Featuring Effie awarding winning case studies from: Renault and Publicis•Poke, KFC and Mother, Havas London, and Crayola. #DynamicEffectiveness #creativity #advertising

OMD's coverage of the National Retail Federation (NRF) Retail's Big Show has identified five major themes shaping the industry's trajectory. In part two of OMD's NRF coverage, Tara Amalfitano, Senior Director of Communications Planning at OMD USA, shares insights on how brands can adapt to the changing landscape of retail media. She emphasizes the importance of prioritizing consumers, leveraging technology to enhance human connections, creating seamless experiences between the virtual and physical worlds, and more. Tara shares, "The retail landscape demands a strategic and nuanced approach that revolves around the consumer. Placing consumers at the center involves understanding their dynamic needs and adapting swiftly. While a powerful enabler, technology should be approached cautiously, ensuring it enhances the human connection rather than overshadowing it." Get the full scoop by clicking here: https://lnkd.in/deEeFeBK #OMDUSA #NRF2024 #Commerce #RetailMedia

We're all set for Retail MediaX tomorrow and we can't wait to be part of the action! 🎉 It's going to be a day packed with insights, learnings and opportunities in the #retailmedia world. If you're attending, stop by and chat with David Slater about how Havas Market UK and our partner Mirakl can support your brand's success and help you navigate the new era of retail media together. 🤝💡 🚀 RetailX #retailmediax #retail #connectedcommerce

“'Brand Heat' is how we measure brand relevancy factors in a more real-time way," said George Manas, OMD Worldwide CEO. "We bring together different measurements, like social buzz and brand equity surveys, and look at how we can help our clients get their fingers on the pulse of where their brands stand today." In an interview with Campaign Asia-Pacific, George Manas and OMD APAC CEO Charlotte Lee shared how Omni fits into the Agency as a Platform model, what the agency’s Brand Head solution represents, and how content and commerce are coming together in APAC. Watch the video below. #OneOMD #BrandHeat #LiveCommerce

ARTICLE | It’s been a big 12 months in retail media down under. Coles Group formally launched its Coles 360 media division, Cartology splashed $150m on Shopper Media, and Endeavour Group announced its foray into retail media with its new MixIn offering. Village Cinemas also recently announced it had partnered with Zitcha to leverage its first party data to enable advertisers to better target customers across their network and on platforms like Meta. Whilst retail media creates impressive margins for retailers - enabling them to sell space on owned channels at a yield of 50 - 70+% profit by all accounts - retail media is still very much an emerging market in Australia. So where is it headed? In this market spotlight we unpack: 🌍 The global & US retail media market 🐨 The Australian market and adoption 🏉 Australia's key players 📈 The trends shaping the market over the medium term ___________________________________________ 👉 READ: https://lnkd.in/g_9dPvrm 🆘 NEED SOME HELP? We're advising digital and retail players on retail media strategy & proposition development. Find out how we can support your brand here: https://lnkd.in/gBrg9KZD ___________________________________________ #digitaltransformation #retailmedia #digitalmarketing #innovation

Don't miss our insightful presentation at the Retail Media P2PI Summit on June 26th. Learn how programmatic supply-side platforms (SSPs) are partnering with in-store RMN solution providers to expand advertising revenue streams. Register today! https://bit.ly/4dsg6MV Key takeaways: - How to create private marketplaces allowing endemic brands to advertise on in-store RMNs via programmatic SSPs. - How programmatic SSPs integrated with RMN content management systems can seamlessly deliver ad content to targeted screens with linear TV attributes, such as day-parting and geo-targeting. - Why metrics such as audience measurement & sales lift are important for driving closed-loop attribution. #RetailMedia #InStoreMedia #RetailMediaSummit #P2PI

Our latest case study explores how a leading CPG brand executed an ad campaign across Beachfront’s premium CTV inventory, driving significant lifts in core branding KPIs among three target market segments. Download a full copy for more: https://hubs.li/Q02ffg_F0

A deep consumer understanding combined with a longer-term approach is needed to achieve brand performance. Request R3's Cannes Lions 2023 CMO Summary Report here ➡️ https://lnkd.in/g6Vq_Mdw #brandperformance