OMD Worldwide’s Post

So proud but still driven.

So proud but still so driven.

Thank you Festival of Media for an amazing opportunity to be a part of the judging panel for the 2024 awards! After reading countless global entries, scoring them, watching case study videos over six hours, and having a spirited dialogue on brand work, here is what I took away: 1. There is an art to debating with people - It's a conversational sparring match in which intellectual intentions yield respectful disagreements and civil resolutions. 2. Human truths add meaning to lifeless products - Not every product from a brand has a needed purpose in our lives. The products aren't the star of the lifestyle show we all individually star in ("Previously on Being Me") and often need an injection of humanity to make it make sense. 3. Internal bias is a reflection of our absorbed experiences - That voice inside your head, the internal dialogue and debate you have within yourself to be heard, to be right, to be loudest, to be fastest, to be better, to be smarter, CONSTANTLY needs to be checked. Shelving my psychological proclivities in place of the actual definition of the award category being judged and listening to my gut instinct when it comes to inclusivity and marginalized experiences being catapulted into the mainstream via advertising. 4. The global outlook on life > the local lens on life - In other parts of the world, brands show up in a way that replaces or challenges the government. They provide philanthropic solutions for those with no way forward or connect people to possibilities that change the immediate quality of their lives. Thank you Leah Mellard for the coordination throughout the entire process! #wavemaker #awards #media #judge #panel #creative

Inflation, rising food costs, and AI-generated budget recipes. It's rare that brands actually have the ability to be 'relatable' to their consumers, but this campaign absolutely nails it! "The Inflation Cookbook" campaign by Dentsu Creative x Food Banks Canada | Banques alimentaires Canada is a great example of the creative way data can be utilised to create a stronger emotional connection with consumers through their everyday, real life struggles. Gen AI beautifully integrates into the app with custom recipe generation aided by #Midjourney visuals that allow the user to truly feel listened to about their specific needs and concerns. Definitely warrants a Gold Media Lion at the #CannesLions2024! #artificialintelligence #digitalmarketing #advertising #generativeai #dataanalytics #inflation

Just back from the exhilarating rollercoaster that is Cannes Lions! 🎢 Days filled with encounters and experiences. Here's what I took away: Trends were everywhere. Adtech was the star of the show, even more so than last year. Panels were buzzing about addressability, retail sustainability, and CTV. CTV, or Connected TV, was the buzzword on everyone's lips. Retail and audiovisual professionals couldn't get enough. It's all about deepening customer relationships, optimizing campaign performance, and boosting the bottom line. As we move towards a world without cookies and mobile identifiers, trust-building technologies are more important than ever. Brands are jumping on board. Women in tech were also in the spotlight, with dedicated panels and initiatives. Visibility in the adtech universe is key. Fun fact: Cannes Lions is the third biggest event in Cannes, right behind the yacht and real estate shows. To wrap up, Cannes Lions was a whirlwind of insights and networking. Can't wait for next year! 🦁🎉

What a panel at yesterday's AdNews L!VE Adelaide event! Joining dentsu's own Danny Bass on stage was SA Premier Peter Malinauskas, saying that South Australia's advertising industry is crucial in furthering the state's economic growth as it delivers trustworthy information. Read more below. #carat #southaustralia #adelaide #dentsu #AdNews #advertising

What were the biggest trends at Cannes Lions 2024? 🌟 I personally didn't attend this year’s festival but stumbled across a short article by Lou Paskalis that outline some interesting takeaways: 📈 RMNs are booming: Retail Media Networks are capturing attention with premium experiences and first-party data. Demand set to outpace supply! 🔄 Publishers pivot: From content to commerce, publishers are now focusing on direct sales. (lower funnel) 🌍 Sustainability strides: New frameworks aim to reduce the industry's carbon footprint. At least a starting point... 🏀 Sports culture reigns: Stagwell’s "Sport Beach" underscored the power of sports in connecting with audiences. 📰 News resilience: Despite challenges, quality journalism seeks sustainable ad support. And his last point that I 100% agree with: ✨ Serendipity wins: Cannes Lions' magic lies in unexpected, valuable encounters. If you were at Cannes Lions International Festival of Creativity this year, let me know if anything else stood out to you in the comments below (where I also placed a link to the article)! 👇 #CannesLions #Advertising #DigitalMarketing #Sustainability #Innovation

Cannes Lions 2024: 8 more shortlists for India, tally reaches 54. Four shortlists for Leo Burnett, three for Ogilvy and one for #BrandDavid. #e4mAtCannes🇫🇷 #CannesLions2024

Asiatic MCL received 16 Awards at MAD STARS 2023 A truly exceptional achievement marks the journey of Asiatic Marketing Communications Limited, as it secures an impressive tally of 16 awards at the prestigious international advertising festival, MAD STARS 2023, held on August 25th. With a collection that includes 2 gold, 3 silver, 3 bronze, and an impressive 8 crystal awards, this remarkable feat sets a new benchmark for Bangladeshi agencies at the MAD STARS event, as confirmed by a recent press release. #AsiaticMCL #Brand #BrandNews #BrandUpdate #BrandVibes #BusinessNews #LatestNews #TodaysNews #brandpractitioners

Cannes Lions 2023 postscript: GUT instinct and Uncommon energy push ad industry forward. Here’s my Campaign Magazine UK column looking back on the festival where it felt for the first time that the industry was finally moving out of the shadow of the pandemic — creatively as much as commercially. I picked five themes (but there are definitely more): 1) Brands care about creativity and Cannes 2) Creativity is making a comeback 3) New technology and artificial intelligence are a net positive 4) A new breed of independent creative agencies 5) Inclusion and sustainability are still under scrutiny https://lnkd.in/e5rp8JYY