OMD APAC

🎉 Congratulations to Jessie Chen, Head of Digital, OMD Taiwan on being recognised as one of The Trade Desk's Innovators! "Brands today want to drive performance across the customer journey – that’s possible with data-driven strategies on the open internet," Jessie said. Staying open to challenges, thinking from different perspectives, and paying attention to every detail – that's how Jessie innovates for greater impact in an ever-evolving digital landscape. The Innovators is an initiative that champions the journeys, successes, and pioneering spirit of digital advertising’s forward-thinking leaders. Read more about Jessie here: https://lnkd.in/gwycR9Nk #OneOMD #DigitalAdvertising

🎉 Our talented employees from OMD New Zealand won the Young Lions NZ competition and thanks to Comms Council NZ, had the chance to experience the Cannes Lions International Festival of Creativity and participate in the Global Young Lions competition. They had an unforgettable week and shared some epic highlights: 🔦 Meeting all the talented Young Lions from around the world, hearing their challenges, and learnings from other markets. 🤝 Networking with influential people in media and learning how creativity drives the industry. The scale of everything was certainly eye-opening! 🗣️ Learning how Heinz Ketchup Insurance of Creative Excellence is likely and not “lucky”. 🥇 Witnessing OMD Worldwide win Global Media Network of the Year and saw some great Kiwi campaigns on the world stage 📝 Spending a few hours in the “basement” in Palais, exploring work that defines innovation and inspiration! That was certainly a once-in-a-lifetime experience! #OneOMD #CannesLions2024 Commercial Communications Council

Amanda Watts has been appointed Managing Director of OMD Sydney. She has a 15-year tenure with OMD, beginning her journey in Singapore and spending the last seven years in leadership roles with OMD Sydney. "Having grown alongside this company for many years, I am excited for the opportunity to lead our team into the future," Amanda said. OMD’s co-CEO Laura Nice reflected on Amanda’s OMD tenure and significant contribution to the agency, “She has made such an impact on our people and partners alike with her best-in-class operational prowess." Congratulations Amanda! We can't wait to see you and Kim Hamilton (Group Managing Director, NSW and ACT), create what’s next for our incredible Sydney OMDers and partners. Read more on Mi3Australia: https://lnkd.in/gHVRhB-m #OneOMD Sian Whitnall Kenny Stewart Antonia Glezakos Alison Costello Brian Cronk Marelle Salib Scott Henry Renée Ashby

🎮 ICYMI: David McCallen, OMD APAC's Chief Strategy Officer, was one of the six leaders from Omnicom Media Group Asia Pacific who participated in ATS Singapore 2024 last week. "If doesn't have a long-term strategy, regardless of what category you're in, and it doesn't involve trying to understand how gaming can fit into that, then culturally you're setting yourself back. This is a juggernaut of audience, attention, and engagement that is just building and perpetuating," David said. Joining other industry folks, David discussed ways to unlock value in gaming audiences and cited Omnicom Media Group Asia Pacific's gaming research launched earlier this year. Here are some other points the panel covered: • People are playing different games for different reasons, mindsets, and attitudes; they want an immersive experience that's all about them. Brands need to speak to them around those aspects. • Have in-game partnerships that are authentic to the environment. If you aren't authentic, what's your right to be there and engage with the gamer when they are playing? • Most game publishers make more than enough money through microtransactions, buying skins, and all their affiliates. The last thing they want is a brand telling them they want their brand in their game and taking control, which is a very different dynamic from what brands are very accustomed to. Hence, brands need to be more thoughtful about how they integrate into the gaming environment. • Permissibility and driving advertising experiences that truly integrate into consumers' lives — that's the battle for us and the gaming landscape is the perfect environment for us to hone our skills. #ATSSingapore2024 #Gaming #Advertising ExchangeWire

💡 What is adtech curation? It's ensuring that marketing dollars invested are utilised in the best form back in media. "It is important for advertisers to get what they pay for — free of fraud and marker fees etc. From an agency perspective, curation is what happens behind the scenes and we work with partners to bring the best content and inventory available, adding value to clients," said Dileep Raj Singh, Head of Digital at OMD APAC during yesterday's panel session at ATS Singapore 2024. Other points brought up during the discussion include: • The key to curation adoption is A/B testing and start showing value before moving on from there. Education is also required to help clients understand how they can leverage and benefit from this. • Curation is a promising solution to address the issue of brand safety and lessens the potential of derailing a brand's entire marketing calendar. • One concern about curation is if it involves additional costs for brands. Hence, partners need to strategically position this solution and showcase its relevance and benefits. #ATSSingapore2024 #AdtechCuration ExchangeWire

🌟 Our APAC rockstars Dileep Raj Singh and David McCallen joined other esteemed industry players at ATS Singapore 2024 earlier today to share their views on adtech curation and gaming, respectively. Dileep touched on the intricacies of adtech curation within APAC’s evolving digital advertising landscape and David delved into the transformative potential of gaming. It was the perfect opportunity for OMD APAC to share our points of view on key industry conversations and we are honoured to be invited. Thank you ExchangeWire and Grainne Reid. We'll be sharing recaps of both sessions so stay tuned! #OneOMD #Adtech #Gaming

🔥 DON'T MISS: Catch Dileep Raj Singh, Head of Digital, OMD APAC at ATS Singapore tomorrow for a panel discussion on adtech curation. The panel will delve into the critical role of adtech curation in optimising advertising strategies, enhancing user experiences, and navigating the complex interplay of privacy and innovation. We look forward to seeing you there! #OneOMD #AdtechCuration ExchangeWire

"'Ask questions and be a nuisance'! I was facetiously given this advice by a marketing director early in my career and has driven me to remain curious and not let anyone put a stop to my pursuits. That mantra has shaped my entire career," said Nicholas Chin, National Head of Performance, OMD Australia. Nicholas recently won Mediaweek Australia's Next of the Best award, which recognises and celebrates the rising stars of the advertising, media and marketing industry. Hot off the trail of this win, he tells Mediaweek what this award means to him and what we can look forward to seeing from him next! Read more here: https://lnkd.in/grKqQ79y #OneOMD #Talent

🔥 TWO MORE DAYS: OMD APAC's Chief Strategy Officer David McCallen will join other industry players from Mastercard, Razer Inc., Gameloft, and Mana Partners at ATS Singapore on 3 July to discuss the transformative potential of gaming as a dominant force for advertisers this year. The panel discussion will explore the massive benefits and unprecedented potential for brands in this dynamic space, providing insights, strategies, and a glimpse into the future of advertising in the gaming realm. Thank you for the invite ExchangeWire and we look forward to the fruitful discussion. See you there! #OneOMD #Gaming

🎉 What a great showing by OMD Malaysia at MARKETING-INTERACTIVE's recent Agency of the Year and MARKies Awards! The team was crowned Programmatic Agency of the Year and took home Silver for Media Agency of the Year. Our client CelcomDigi also bagged Gold for Most Effective Use of Integrated Media and Silver for Most Effective Use of Digital. Huge congratulations team, you make all of us proud. Here's a toast to you! Here are the full list of winners: https://lnkd.in/gkz2rDf3 https://lnkd.in/g5j3QXvb #OneOMD #AOTY2024 Mayank Bhatnagar Chetan Muley Aliasgar Hirani