Michael Grubka

With our $61.500 USD (430.000 DKK) investment We will not hire anyone. Here is how we will use it: Monthly costs Salaries Marius - 2200 USD (15.000 DKK) Villads - 2200 USD (15.000 DKK) Software licenses Total - 1100 USD (7.500 DKK) Food (dinner for the long evenings) Total - 1000 USD (7.500 DKK) Office 2 desks - 600 USD (4.000 DKK) Other - 1000 USD (7.000 DKK) Monthly income: Recurring revenue - 3250 USD (23.000 DKK) In short, we’ve been able to build a product from 0 to 1 and get to 3250 MRR without funding I think every founder would agree that it was way harder to get from 0 to 3250 MRR than to go from 3250 MRR to 10.000 MRR When we hit that we will be profitable Which means that we can grow faster The key insight that Sebastian Seilund and Esben Friis-Jensen taught us In our situation, money does not guarantee that we grow faster, it can easily be a distraction So we will continue to do everything ourselves Keep executing 🦄 #investment #unicorn #StartUp #founder 

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Reposting this great study on GTM strategies in B2B SaaS, at least to keep for myself! Key takeaways: 1. PLG (Product Lead Growth) eats the market: Over 80% of top companies use PLG, including giants like Snowflake and Salesforce. Free trials and freemiums are the new norm. 2. Master One GTM Motion First: Start with one strong GTM strategy and layer on others symbiotically. Example: Dropbox's referral-based growth. 3. ABM and Outbound for Enterprise. Essential for high-value deals where buyers need more personalized engagement. Tailor your GTM approach based on your target market and be ready to pivot as needed. Full details in the original post! #B2B #SaaS #GTM #ProductLedGrowth

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5 Reasons Why You Should Hire Developers From Eastern Europe For Your Start-Up: 1. It’s a hidden market 2. The hiring costs are lower 3. There is a large talent pool 4. They speak English really well 5. They are motivated and excited to work with you So if you are a startup founder or CTO and you need developers, DM me “DEVELOPER” and let’s talk

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Mistral Launched Codestral. "Mistral CEO Arthur Mensch told Verge that the Codestral trained in more than 80 coding languages, including “legacy code” " Here are some key highlights: Vast Codebase: Codestral is trained on an extensive codebase, making it highly proficient in various programming languages. Contextual Understanding: It excels in understanding the programming context and generating accurate and relevant code snippets. Time-Saver: Codestral significantly reduces coding time, allowing you to focus on the bigger picture of your project. Learning Companion: It provides a practical, hands-on learning experience for beginners. Error Reduction: Codestral minimizes errors by suggesting accurate code, leading to a smoother coding experience.

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The 3 biggest mistakes you're making when writing ads for ecom #3 is the worst! 1. Trying to sound smart: The assumption is that the smarter you sound - the more trustworthy you or your offer is. The reality is you're more like to confuse your audience. People want clarity. Does your ad tell your buyer they are in the right place? Does it communicate value in the quickest and simplest way possible? Don't over-complicate it. 2. Not including keywords in headlines: This is basic, but often overlooked. Structure your ads the way people search and include keywords Your ad has a higher chance of getting clicked when it continues the pattern of thinking your prospect has when searching for the item. Rather than a pattern interrupt... This is pattern completion. 3. Overly focusing on your brand: Let's keep it real - Unless if your brand is really well known... No one cares about it as much as you do. People care about what you can do for them. Focus on selling benefits. Focus on customer pain points. Focus on your competitive edge. Focusing on yourself only gets you clicks from people that already know you. That's all, folks! See you on the next one.

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'Hey Miroslav, we have a problem. We tried different things and had no sufficient sales. We want to try your method but we lost trust in people who charged a lot promising wonders. Now we would like if you could save us.... ....for free / ...comission-only.' Seriously? Put yourself in my shoes and tell someone to ask you the same. Or go to a new hairdresser, ask him to do you a haircut for free because your last hairdresser did it bad. Would it work? I can't try it, I don't have any hair. I also do not have nerve for chancers. Whenever I went somewhere to fix something the others failed to fix or made worse - I paid again and it was their full rate. Same goes for commission-only work. Maybe your product is awesome and can be a market success. But what about the sales cycle? And what if the product exactly is the problem? If you do business - yours are all associated risks. I am rather flexible but there must be some guarantee.

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If you're a local business owner striving to boost your lead generation strategies and attract more potential customers, I invite you to become a part of our newly established online community dedicated exclusively to this crucial aspect of business growth. DM the word “freedom” Or text "freedom" to 404 998 4773 to Check out my FREE checklist here Download for FREE https://lnkd.in/gsru2CfY “ Ultimate 6 Figure Business Blueprint “

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Partnerships factor into the majority of these major companies GTM (HubSpot, Slack, Snowflake, Plaid, SFDC...) Critical components to think through in your partner GTM strategy: 👉 Company PLG vs. sales-led growth strategy 👉 Company build, buy, or partner strategy -> know where your company plans to do what, usually lands in company level OKRs 👉 Complexity of deal and size (which partner type can help the customer the most? Help you land the deal?) 👉 The partner type by company stage (likely influenced by the point above) 👉 The partner opportunity/ROI in terms of total cost of ownership (ex. For every $1 in software what can the partner make?) 👉 How much of the customer journey does the partner play a role in? At what level? 👉 What are the business outcomes that matter most to your company right now? Long-term? Trying to land GSIs when you're customers don't currently work with them or when you haven't proven out the partner opportunity is not a winning strategy.

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During the meeting with the client, you start showing them your SAAS, but none of the functionality works. How do you behave? 😨 😱 😁 I wish I had seen a discussion on this as this is precisely what happened to me, and the way I decided to behave during the meeting did not bring the best result. How I behaved: - I got very lost 😑 - I started to get distracted and tried to do the same thing several times, hoping that it would work soon 🤦‍♂️ - My speech got confused 😕 - The voice began to crackle and tremble 🤐 - The neck and face were covered in red marks 😡 I tried to tell a joke to improve the situation, yet there was no response to the joke, and after that, I barely remember what happened since I wanted to disappear from this planet. 💩 I took the whole situation too personally and felt like I had done something terrible. What could I have done better: - I could have shown him the presentation I had on that tool I showed the demo  (in my case, I had a presentation with GIFs of each functionality, so that could have saved me) 💡 ✅ - I could have been transparent with the client and told him why it was not working. 💡 ✅ (in my case, it was a demo account, and our dev team was releasing significant updates. That's why it didn't work) - I shouldn't have taken it personally. It was not my fault. I should keep putting it humorously and not get down after the first joke didn't work. 💡 ✅ - I should have asked the client if he was up for rescheduling the demo or if he was okay with me explaining how the tool works. 💡 ✅ (In my case, the stress got me; I didn't even consider this option) -  If the client has agreed to continue, then visually describe to him what functionality we have and how it works. 💡 ✅ You live and learn 😁 What would you suggest in this particular case, or how did you escape a similar situation? 😛 #SAAS #SAASFail #ClientMeetingBlunders #LearningFromMistakes #SalesTips #SaaSDemo #DemoDisaster #SalesFail

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💎 𝐂𝐫𝐨𝐬𝐬-𝐥𝐨𝐜𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐀𝐩𝐩 𝐒𝐭𝐨𝐫𝐞 Let's explain how this magic #ASO trick works. 🙂 There are multiple localizations in all #AppStore regions, there can be three or even ten. This means that in Germany, for example, you can rank for keywords from German, English (US) and English (UK) localizations. Such localizations are called cross-localizations. 👈 Here is the actual table of localization coverage created by RadASO - https://lnkd.in/ebtmF2ZV . So all keywords from these localizations are indexed in the specified regions. 🔥 And here's Apple's official page - https://lnkd.in/eK3R8Tb7 (not updated, doesn't have EN-US). ❗ 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫 🔷  Keywords from different localizations are not mixed! Adding the word "AI" only in English (US), and "chat" only in Spanish (MX) you will not rank for "AI chat" in US. The keywords need to be added together in one localization. 🔷 That's not all, check out the rest in the 𝐀𝐒𝐎 𝐁𝐮𝐬𝐭𝐞𝐫𝐬 ➡ https://lnkd.in/eikirbCq #AppStore thread #AppStoreOptimization

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🍏 Keyword duplication mistake in unequal fields in #AppStore ❌ Here I told you what cross-localization is - https://lnkd.in/dc42QC_X Now let's analyze the mistake we notice in almost every second #ASO project, it's called: "𝐃𝐮𝐩𝐥𝐢𝐜𝐚𝐭𝐞 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 𝐢𝐧 𝐦𝐞𝐭𝐚𝐝𝐚𝐭𝐚 𝐢𝐧 𝐮𝐧𝐞𝐪𝐮𝐚𝐥 𝐟𝐢𝐞𝐥𝐝𝐬" When you are preparing metadata, pay attention to where you use the keyword in the metadata in one localization and cross-localization in the metadata (Title/Subtitle/Keywords). For example, if "fitness" is in English (US) in Title and in Spanish (MX) in Keywords, then Apple can index it from anywhere❗ You don't know where the indexing will come from.  So if Apple indexes the keyword from the Keywords field, you'll get a lower position. 𝐀𝐧 𝐚𝐜𝐭𝐮𝐚𝐥 𝐞𝐱𝐚𝐦𝐩𝐥𝐞 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐦𝐢𝐬𝐭𝐚𝐤𝐞: Planner 5D app - https://lnkd.in/d67JJ_8m 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 (𝐔𝐊) 𝐓𝐢𝐭𝐥𝐞: 🔹 Planner 5D: 𝐈𝐧𝐭𝐞𝐫𝐢𝐨𝐫 Design 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 (𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚) 𝐒𝐮𝐛𝐭𝐢𝐭𝐥𝐞: 🔹 𝐈𝐧𝐭𝐞𝐫𝐢𝐨𝐫 & Floor Plan Creator 𝐌𝐢𝐬𝐭𝐚𝐤𝐞: Incorrect use of the word "interior" for Australia. This means that Apple can index the word "interior" from the English (Austalia) Subtitle, but not from the English (UK) Title, and thus the position for "interior" in Australia will be lower. 🙄 𝐇𝐨𝐰 𝐭𝐨 𝐟𝐢𝐱 𝐢𝐭? ✅ Answer in the ASO Busters community - https://lnkd.in/eikirbCq in #appstore thread. #AppStoreOptimization

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Here is the question to B2B SaaS in the first place, however it might be for any B2B business, I guess. We at UXPressia WANT to talk to our customers to know their problems, challenges and other stuff we can help them with. It takes us from 1 to 7 emails to get them on the call. And they are not back and forth emails. They are mainly unanswered emails. We are happy when it is 1-2 emails, but when it goes to 3-4 or even 6-7 it is really frustrating. Some of them just don't reply at all (that might be another question). How are you dealing with that? How do you keep this number low? 

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🔥 How we helped a B2B company book 34 B2B sales calls in just 29 days! Those 34 calls resulted in EUR 278,000 in new business for them. A real example from one of our clients - an IT company in Germany, they are offering software development, UX design and IT consulting services. First, let me tell you something important - it does take time to create a B2B client acquisition system that generates great results, usually it’s around 30 days. But once it’s built - it can produce results every single day. For this to work, you need to go through a lot of steps, here is our process usually - we: 1-Optimize all LinkedIn profiles for B2B outreach 2-Create lead lists specifically for LinkedIn outreach 3-Create separate lead lists for cold email campaigns 4-Buy 10-20 domains for cold email outreach and 20-40 email accounts (can be more, especially for big companies) 5-Warm up those 20 email addresses for at least 10-14 days 6-Create copy for our LinkedIn messages 7-Create copy for our cold emails 8-Complete the setup for LinkedIn outreach 9-Complete the setup for Cold email outreach 10-Assist our clients in creating a short VSL (video sales letter) to warm up cold leads To get 30-35 B2B sales calls per month from your outbound activities - you will need to contact at least 10,000 people every month, it really depends on the industry, but the point is - it requires a lot of work and a good strategy. It’s not just about contacting decision makers, it’s about having a strong offer that resonates with your market, having strong foundations online and very targeted clean lead lists. Most B2B companies today -don’t have an offer that resonates with their market - so they are perceived just as another service provider,  -don’t have any info on LinkedIn (almost empty profiles on LinkedIn), and  -they contact the wrong people that are not even decision-makers….  -and even they do run some outbound activities - they send like 200 messages per month, no wonder it’s hard for them to get new clients! And the crazy part - the process is very similar for any B2B company, you can have a small startup or $100,000,000+ in revenue per year company - you still need to work with the same elements I mentioned in this post to get great results and scale your business to the next level. Check the presentation below with more tips! 👉 If you want to scale your business in 2024 -> send me a DM with “GROWTH” to get a free consultation. #sales  #b2b  #leadgeneration

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Generating quality leads is one of the biggest challenges for many IT companies. Finding effective strategies to attract potential clients is often a challenge for marketers. However, I know some good tips that I recently shared with a friend of mine: Irina: "Dmitry, we have problems with generating quality leads for our IT products. We are trying to reach a wide audience, but the conversion rate is low. Can you tell me how to improve the situation?" Me: "For effective lead generation, it is very important to segment the market correctly. Instead of trying to reach everyone, divide your target audience into smaller segments based on demographic, behavioral, or other characteristics. This will allow you to customize your content and appeals in a more personalized way for each segment." Iryna: "It makes sense. We can segment by company size, industry, or technology stack." Me: "Yes, these are great examples of segmentation. But keep in mind the balance. Don't spread yourself too thin with dozens of micro-campaigns. Instead, focus on the basic five-finger rule: 1 niche, 1 channel, 1 offer, 1 way of presenting the offer, and do it for 1 year." Iryna: "That's perfect! Such a focused strategy is much easier to implement and scale." Me: "Exactly! After a year, you can analyze what worked and what didn't, and based on this knowledge, adjust your 5 main elements for the next campaign. It's much more effective than trying to cover everything at once." Iryna: "Thank you for the extremely useful advice, Dmitry! We will try the rule of five in practice." IT marketing requires careful planning and a strategic approach. My tips on target audience segmentation and the five-finger rule can be useful for many companies looking to improve their lead generation performance. By focusing on a specific segment and using simple but effective tactics, companies can achieve better results and ensure a steady flow of leads. #LeadGeneration #ITMarketing #Segmentation #NicheStrategy #SaaSFounders

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Once "Google Shopping" appeared in Ukraine. It was a breath of air for all ecommerce websites. Extremely profitable time for each online store. But, what about services and B2B areas? All these businesses have been struggling with overheated ad auction and extremely high "cost per lead" since the last 5-7 years. So, where is that "breath of air" for them? The answer is QUIZZES. I'd say, it's quite unforeseen for others, but "EasyQuizy" really helps to attract cheaper leads for the same ad budget due to high conversion rate and interaction level. And it has a lot of cases. Accounters, lawyers, attorneys, brockers, building services and materials, online consultants and teachers, B2B sellers could save a lot of money, just trying "EasyQuizy" instead of boring landing pages or classic websites in order to advertise their business. I'm not afraid to say, that "EasyQuizy" for services and B2B is like a "Google Shopping" for all ecommerce online stores. It has a high probability level to attract cheaper requests despite the expensive cost per each click from ads.

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Insightful perspective! The challenge lies in integrating tech with existing clinical pathways and gaining stakeholder buy-in. Bridging the gap between technological potential and practical implementation is crucial for true healthcare innovation.

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Here are my 4 tactics for a successful remote onboarding: This week, we welcomed a new person to the Flowboost team. Welcome Branislav Grobarčík 🤙 Branislav has a great track record in PPC and is used to remote work. But how do you go about onboarding? Let me share our onboarding process. 1. Onboarding call Schedule a 1-hour onboarding call. Keep it brief and walk through the basic steps of the onboarding process. Use the onboarding checklist as a guide during this call. 2. Onboarding checklist This checklist contains all the steps for successful onboarding: - contract and commercials - communication tools and setup - client work procedures - performance and feedback - knowledge bases access 3. Onboarding videos While the onboarding call provides essential information, it's helpful for the employee to explore company info in their own time. We've created a mini-series in Notion called "Welcome to Flowboost" containing 7 videos: - why clients choose us - how we use notion - how we communicate - how we work - how we analyse - how we test / scale - how we stay on top 4. Personal dashboard This serves as the employee's homepage. Build his dashboard (as a Notion page) before onboarding starts, including: - client pages - quick access links in Notion - weekly review section - 6 month roadmap P.S. The picture in our new apartment made me also feel closer to Branislav's hometown in NL 😅 #remote #agency #onboarding #team

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Is it the right person? Let's be realistic: "the match made in heaven" is too high a requirement for a new person you are looking for on the technical team. However, this person should still meet three main requirements. We at Base Blocks advise you to apply them even when you hire a person as part of a team augmentation service we provide. 1. Tech skills, obviously. The person should be prepared to do a job. But look beyond that — how intelligent a person is in general. Because having the skills needed today does not mean you won't have changes in the tech stack in 6 months. Make sure that person can learn new things from their area of expertise to not look for someone new over time. 2. Fit into the company culture. Even if it is a contractor, you should still pay attention to this. The tech team works in one ecosystem, so having people support and embrace it will help keep morale and pace high. 3. Ownership. Having an engineer who owns not only his/her part but also cares about your product is so important. This attitude will strengthen the product and allow it to develop. And, by the way, this characteristic is not so difficult to check: listen to how a person talks about previous products in which they participated. Do they speak only on the technical stack or about the idea, their contribution, and the product's success too?

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Today, we invited Vladimir Blagojević from Fullfunnel.io to talk about B2B SaaS marketing Takeaways 👇 → Mindset shift from transactional to longer-term, relationship-building sales strategies → How to generate demand and sales-qualified opportunities using tactics like account-based marketing → Why sales and marketing alignment is crucial for B2B success and how to foster collaborative efforts between them → How learning directly from customers and internal champions can significantly improve a new salesperson’s understanding of the buying process Whether you're starting in sales or leading a marketing team, this episode is packed with actionable advice to escalate your processes, boost lead generation, and synergize your team efforts for maximum ROI 🚀 Thanks to Leadfeeder for sponsoring the episode 👏

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