Serhii Uhnivenko’s Post

🚀 Y'all ready for a digital adventure? Gather 'round, 'cause I've got a story from my Google Ads rookie days that changed the whole e-commerce game. Hold onto your hats, 'cause this one's a wild ride! 🌟 So, one fine day, while exploring the online wilderness, I stumbled upon a hidden treasure - Google Merchant Center! Imagine a bustling online marketplace where your products are strutting their stuff for the whole world to see. Yep, that's the power of Merchant Center! But hold up, here's where it gets even juicier. Pair up Merchant Center with Shopping Ads, and bam! 🛍️✨ These ads light up the digital sky, showing off your products to potential buyers actively searching for what you've got. It's like having a spotlight on your store in the massive online mall. Now, imagine paying only when someone's got their eyes on your goodies. That's the magic of Shopping Ads - cost-effective and targeted to give you bang for your buck. They're the game-changer you need for your e-commerce hustle. Fast forward to today, and I'm here to spill the secrets on how this powerful combo shook up the e-commerce world. I'll show you how to hop on this wagon and give your business the lift it's been craving. Abbas --- Your Google Ads Guy 📈 Feel free to reach out for Google Ads queries! #GoogleAds #PPC #GoogleMerchantCenter #ShoppingAds #GA4 #GoogleTagManager #ShopifyStores #PaidSearch #SearchEngineMarketing #GoogleAdsExpert

If you’re an E-Commerce Brand Owner you SHOULD know what Google Shopping is and how it's one of the best SEO strategies to drive more sales to your store. Google Shopping works by showing relevant ads to people who are searching for what you sell. You've more than likely come across it on Google Search at the top of the page when browsing for products online. To use Google Shopping you must have a Google Merchant Center (GMC) account. The issue is, that GMC can be temperamental by suspending your account or not approving you for Google Shopping listings. In the checklist below, I have broken down the exact steps you must take to set up a GMC account and avoid being suspended so you can start using Google Shopping to maximise your revenue in 2024. Here’s what it covers👇🏻 - The 9 pieces of business info you need to avoid suspension - Overall steps for store optimization - The pricing & payment methods you need on your store and a whole lot more… I've decided to give FREE access to the checklist for the next 48 hours. Like and comment "GMC” below 👇 and I'll send it over.

One of my friends told me a very funny story about how he chose a platform for his online store and his thoughts at the time: "Me staring down a mountain of e-commerce platform reviews like Everyone promises "easy setup" and "endless scalability" Great, thanks, that narrows it down a ton. Feature lists longer than a tax return and twice as confusing My brain is officially overloaded with jargon. "SEO optimization" sounds fancy, but does it mean I get a robot sidekick? Now I'm picturing angry customer reviews as fire-breathing dragons guarding my online store Send help (and a strong cup of coffee)☕️ before I get lost in this e-commerce abyss forever!" What are your funniest nightmares about choosing an eCommerce platform? P.S. To help him out, I sent him not only a cup of coffee but also a reminder that I work for an e-commerce agency 😄

Shopify markets are becoming more popular for international expansion. But this also comes with questions on how tracking works (or doesn't). Luckily Shopify handles UTMs, click IDs, etc gracefully when redirecting to a new Shopify markets URL. For example if I'm in UK and click an inbound paid link, it may look something like this: yourdomain dot com?gclid=124 (Google paid search link) But you have a rule that if a user is in UK then redirect them automatically to: uk dot yourdomain dot com Shopify will transfer the query parameters with the redirect so the resulting URL will look something like this: uk dot yourdomain dot com?gclid=124&shpxid=123abc The gclid persisted and the shpxid is added from Shopify.

🚨PSA for running Google Ads on a Shopify site: 🚨 a Client recently upgraded from checkout.liquid to Checkout Extensibility in Shopify and that dropped the Google Ads conversion code tracking so sales stopped coming through as conversions in GAds. Just something to be aware of in your own Shopify sites! Our client confirmed they hadn't made any dev changes, so we asked them to dig further and they found that update as the culprit. Would be good for Shopify to be aware of that, and hopefully fix whatever the reason for that occurring, OR notify brands of the potential for that to happen so they can be actively monitoring it. But, if you follow me, then here is your heads-up to watch for that :) 🤘 #shopify #ecommerce #googleads

Google May Show How Many Shoppers Purchased On Your E-Commerce Site Google has sent some Google Merchant Center e-commerce site managers notifications that a new annotation may begin to show up in the search results next to their site's listing that shows how many searchers purchased on your site. It may read, "1K shopped here recently." https://lnkd.in/dQvRrCh2 #PPC #digitalmarketing #google #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #contentmarketing #marketingstrategy #digitalmarketingagency #digital #marketingtips #smallbusiness #digitalmarketingtips #website #marketingagency #startup #motivation #success #ecommerce #onlinebusiness #ads

𝐇𝐨𝐰 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐛𝐨𝐨𝐬𝐭 𝐲𝐨𝐮𝐫 𝐨𝐧𝐥𝐢𝐧𝐞 𝐚𝐧𝐝 𝐥𝐨𝐜𝐚𝐥 𝐬𝐚𝐥𝐞𝐬? Google Merchant Center is a powerful tool that can supercharge your presence across Google's shopping platforms and search results. Here's why the Merchant Center is essential for e-commerce: 🛒 𝐒𝐡𝐨𝐰 𝐔𝐩 𝐢𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐀𝐝𝐬 With Merchant Center, your products get premium visibility in Google Shopping ads at the top of search results - driving high-quality traffic to your online store or local outlets. 💰 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐒𝐚𝐥𝐞𝐬 𝐚𝐧𝐝 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 Google Shopping ads generate much higher click-through and conversion rates than regular text ads, translating to more revenue. 🏘 𝐄𝐧𝐡𝐚𝐧𝐜𝐞 𝐘𝐨𝐮𝐫 𝐋𝐨𝐜𝐚𝐥 𝐏𝐫𝐞𝐬𝐞𝐧𝐜𝐞 Businesses can geo-tag their product listings in the Merchant Center to show up in local search results and maps for nearby shoppers. 📊 𝐃𝐞𝐭𝐚𝐢𝐥𝐞𝐝 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 Merchant Center integrates with Google Analytics to track key metrics like clicks, impressions, and sales for your listings. 📸 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐑𝐢𝐜𝐡 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐚𝐭𝐚 Your listings showcase product images, pricing, specs, and more to convince potential customers to make a purchase online or visit in person. 𝐒𝐞𝐭𝐭𝐢𝐧𝐠 𝐔𝐩 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫 Getting your business up and running on Merchant Center can be a bit tedious, but it's worth the effort to unlock prime real estate across Google. Here's how to get started: ➤ Claim your business on Google and get verified ➤ Prepare a feed with your product data like titles, images, pricing, etc. ➤ In Merchant Center, upload this feed and submit it for Google's review Once approved, your products go live across Google services! Merchant Center integrates seamlessly with popular platforms like Shopify, WooCommerce, BigCommerce, and more to automatically sync your inventory and keep listings up-to-date. 𝘞𝘩𝘦𝘵𝘩𝘦𝘳 𝘺𝘰𝘶'𝘳𝘦 𝘢𝘯 𝘰𝘯𝘭𝘪𝘯𝘦 𝘳𝘦𝘵𝘢𝘪𝘭𝘦𝘳, 𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳, 𝘰𝘳 𝘮𝘶𝘭𝘵𝘪-𝘭𝘰𝘤𝘢𝘵𝘪𝘰𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘎𝘰𝘰𝘨𝘭𝘦 𝘔𝘦𝘳𝘤𝘩𝘢𝘯𝘵 𝘊𝘦𝘯𝘵𝘦𝘳 𝘶𝘯𝘭𝘰𝘤𝘬𝘴 𝘱𝘳𝘪𝘮𝘦 𝘳𝘦𝘢𝘭 𝘦𝘴𝘵𝘢𝘵𝘦 𝘵𝘰 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺, 𝘴𝘢𝘭𝘦𝘴, 𝘢𝘯𝘥 𝘧𝘰𝘰𝘵 𝘵𝘳𝘢𝘧𝘧𝘪𝘤. 𝑻𝒂𝒌𝒆 𝒂𝒅𝒗𝒂𝒏𝒕𝒂𝒈𝒆 𝒐𝒇 𝒕𝒉𝒊𝒔 𝒇𝒓𝒆𝒆 𝒕𝒐𝒐𝒍 𝒕𝒐𝒅𝒂𝒚! #ecommerceSEO #ecommercetips #googlesearch #googleads

This year, I've audited the tracking setups of 20 leading headless Shopify sites. Combined, these merchants spend $3M per day on Google and Facebook Ads. And they all had major bugs negatively impacting ROAS. We're talking hundreds of millions of dollars/year in lost revenue potential. All of these problems are solvable. But they are really, really technical. (If you're not working with one of the best 5-6 agencies on the planet, your ad buyer most likely has no clue.) Don't lose millions because you don't want to pay a few thousand for an expert audit and good tooling. Attribution tracking is boring AF. But it's critical and the return on investment in massive.

Think about how important it is for people to see you 🎯 For online stores, being seen is really important for success. That's where free listings on Google come in – they give you a chance to stand out among all the other online shops. It's not just about being visible; it's about getting noticed by potential customers on different parts of Google, which can really help your business grow. So, how does it all work, and how can you make the most of these free listings on Google? Find out here 👉 https://lnkd.in/d24rGry7 #FreeListings #GoogleAds #Ecommerce #DigitalMarketing