Dmitri (Dmytro) Rodenko’s Post

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Founder – SaaSFounders, IT Marketing Expert | Helping IT Founders to generate a consistent flow of sales opportunities

Generating quality leads is one of the biggest challenges for many IT companies. Finding effective strategies to attract potential clients is often a challenge for marketers. However, I know some good tips that I recently shared with a friend of mine: Irina: "Dmitry, we have problems with generating quality leads for our IT products. We are trying to reach a wide audience, but the conversion rate is low. Can you tell me how to improve the situation?" Me: "For effective lead generation, it is very important to segment the market correctly. Instead of trying to reach everyone, divide your target audience into smaller segments based on demographic, behavioral, or other characteristics. This will allow you to customize your content and appeals in a more personalized way for each segment." Iryna: "It makes sense. We can segment by company size, industry, or technology stack." Me: "Yes, these are great examples of segmentation. But keep in mind the balance. Don't spread yourself too thin with dozens of micro-campaigns. Instead, focus on the basic five-finger rule: 1 niche, 1 channel, 1 offer, 1 way of presenting the offer, and do it for 1 year." Iryna: "That's perfect! Such a focused strategy is much easier to implement and scale." Me: "Exactly! After a year, you can analyze what worked and what didn't, and based on this knowledge, adjust your 5 main elements for the next campaign. It's much more effective than trying to cover everything at once." Iryna: "Thank you for the extremely useful advice, Dmitry! We will try the rule of five in practice." IT marketing requires careful planning and a strategic approach. My tips on target audience segmentation and the five-finger rule can be useful for many companies looking to improve their lead generation performance. By focusing on a specific segment and using simple but effective tactics, companies can achieve better results and ensure a steady flow of leads. #LeadGeneration #ITMarketing #Segmentation #NicheStrategy #SaaSFounders

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