Product Marketing Alliance’s Post

Great insights Maja Voje on the importance of Early Customer Profiles (ECP)!! 🎯While Ideal Customer Profiles (ICP) are crucial for long-term strategy, Early Customer Profiles (ECP) are equally essential for startups and new products. Understanding your ECP helps you gain early traction, validate your offerings, and refine your approach based on real-world feedback. Let's give ECP the attention it deserves. It’s a game-changer for early-stage success and sustainable growth. #StartupStrategy #CustomerSuccess #ProductDevelopment #MarketFit

How to identify ECP(early customer profile) in the market: 1) Digital transformer 2) Underdog supporter 3) Visionary founder 4) Tech enthusiast 5) Game changer

💡Keep your eyes peeled for the latest episode of High-Key Growth coming soon! Just recorded with Jada Gale yesterday on this exact topic.

What a great concept that can be applied to organizational change! Whether making a shift in strategy, structure, or way of working, getting people on board is key to make sure the change sticks. But, while change is a constant, it still sucks and resistance is normal. The early customer profile is similar to identifying early adopters who you can bring in at the beginning of a change. These folks are the ones who can be your champions. AND, these early adopters can give you feedback on what's missing or perhaps needs to be modified. I've seen too many times where leadership has rolled out a change and forgot to include aspects, like communication on what the impacts are for different groups. If they had "beta testers," they would know beforehand what needs to be redone. My mind is excited as employees are the customers for leaders and this is a great way to shift to this perspective. Has anyone thought if their change champions in this way?

"A report on the state of the tech industry." Report: The tech industry is booming Body: A recent report by Shivansh Solutions found that the tech industry is booming. The report found that: The tech industry is one of the fastest growing industries in the world. - The tech industry is creating millions of new jobs. - The tech industry is driving innovation in many different sectors. The report also found that the tech industry is facing some challenges, such as: The shortage of tech talent. - The increasing regulation of the tech industry. - The rise of cybercrime. Call to action: What do you think the future of the tech industry will look like? Share your thoughts in the comments below! Contact us for a customised strategy tailored to your unique business needs at sales@paperboattechsol.com or visit us at paperboattechsol.com #thoughtleadership #futureofwork #ai #automation #technology #websitedevelopment #website #startup #websitedesign #webdevelopment #business #sales #management #healthcare #tech #environment #strategy #paperboattechsol #digitalmarketingtips2023 #socialmediaagency #marketingtips #customerstories #salesgrowth #smallbusiness #software #digitalmarketingstrategy #digitalmarketingexpert #onlinemarketingstrategy #onlinemarketingstrategies #onlinemarketingtips #digitalmarketing #leadgenerationservices #healthcaretechnology #operationsmanagement #techexperts #medicalindustry #efficiencyboost #paperboattechsolutions #indiaitcompany #googleads #googleadsindia #socialmediamarketing #googleadsense #googleadsexpert #marketingstrategy #onlinemarketingexperts #emailmarketingtips #emailmarketingstrategy #emailmarketingsolutions #emailmarketingcampaigns #industrynews #cloudcomputing #techtrends #emailmarketingindia #thoughtleadership #startup #techindustry #entrepreneurship #industrynews #socialmediamarketing #businessgrowth #marketing #ecommerce #ecommercewebsite

Let's chat about something that's been on our minds lately – the incredible impact of technology on small and medium-sized enterprises (SMEs). 🌐💼 You see, we believe that in the world of business, adaptability is the name of the game. In today's rapidly changing environment , SMEs are the real underdogs, and technology? Well, it's their not-so-secret weapon! 🚀 Think about it – whether you're running a cozy coffee shop or a budding consulting firm, the right tech tools can level the playing field and move your business forward. From automating those time-consuming tasks to reaching a global audience online, tech is the key to efficiency and growth. 💻📈 But it's not just about the bottom line. Technology can also enhance customer experiences in ways we couldn't have imagined a few years ago. Remember when you could order a pizza online and track its journey right to your doorstep? That kind of convenience is now expected in almost every industry. It's a game-changer for SMEs looking to build strong customer relationships. So, if you're a fellow SME owner or an aspiring entrepreneur, let's connect and chat about your tech journey. Let's learn from each other because the world of tech and SMEs is a never-ending adventure! 🌟💬

Investing in tech can be thrilling. The thought of uncovering "the next big thing" is a tantalizing prospect, and it's so easy to get swept up in the excitement and hype. And yet, isn't it usually the quiet, reliable performers that often deliver the best long-term results? Sure, it's captivating to watch startups disrupt markets with innovative products. But, the truth of the matter is, the real game-changers in tech often aren't those creating the noise. Instead, they are the "boring" ones, operating in the background, providing the indispensable tech infrastructure that supports the entire digital ecosystem. These companies might not be developing snazzy new consumer apps, but they're the ones powering large-scale data processing, managing complex algorithms, ensuring seamless network performance, and essentially enabling the flashy products to function. They possess the robust infrastructure, computing power, and technological depth needed to facilitate groundbreaking innovation. This is not glamorous work, but it's fundamental. Let's acknowledge the exciting potential of investing in these 'boring' tech areas. These are the hidden gems that may not immediately grab headlines but form the backbone of the tech industry, driving its evolution and supporting its growth. What's your take?

“Technology will change everything”. "The Internet is going to completely revolutionize all businesses”. “Use technology and you win”. These are common chants used in today’s business world but we disagree with most of it. Certainly, technology is important. But it won’t miraculously fix our philosophical gaps or management failures. It is not magic wand that will bring overnight success. Technology can accelerate momentum, but it in itself is never the principal cause of greatness or decline in Organizations or businesses. It must be tied directly to your business model and must be used to enhance growth and success. Dorcus Nakaweesi, ACIM Talis Consults Limited, Arthur Kintu, Michael Tugyetwena https://lnkd.in/dUiH6bD3

Plenty want to build a successful tech startup. Few know where to begin. This 10-min guide will help you start: In summary: ✳️ Validate your market and idea ✳️ Build a logical business model ✳️ ⁠Create an amazing product ✳️ Craft a strong GTM strategy ✳️ Scale your team  ✳️ Fund yourself or find capital elsewhere ✳️ Grow and scale with ecosystems Realistically, no 25-page PDF will be complete enough to bring you from start-up to scale-up, but it should give you a place to begin. Have questions? Leave a comment! --- Found this useful? Follow me at Hussein Mohieldin I post here every other day about: - Tech ecosystem trends in the MENA region - Actionable tips to build thriving companies leveraging technology.

Love the honesty, transparency and wisdom of hearth in these thesis. These words applies to all engaging with professionals, even old dinosaurs!