Yananai Chiwuta’s Post

Day 3 PPC Tip: Keep Your Audience Hooked! Ever cast a line and get no bites? Same with boring ads! Today's tip: Craft compelling ad copy that keeps your audience engaged. Why it matters: Attention Spans are Short: You only have a few seconds to grab attention. Make it count! Benefits Rule: Focus on how your product or service solves your audience's problems. How to do it (Simple as 1,2,3!): 1- Headlines that Hook: Write a clear and concise headline that sparks curiosity. 2- Descriptions that Deliver: Explain your value proposition in a way that makes them want more. 3-Call to Action: Tell them exactly what you want them to do next (visit website, sign up, etc.) Remember: Strong ad copy is like a good fishing lure - it attracts the right fish and gets them interested!

Want scroll-stopping ads? Don’t write a single word until you have done these 4 things… 1️⃣ Get super clear on the pain points of your audience - the ones THEY feel and are aware of. 2️⃣ Learn what language they use to talk about those pain points - this is how you resonate! 3️⃣ Figure out what your UNIQUE value is - how YOUR solution to that pain point is different, and why YOU are the person they need. 4️⃣ Find out your audience’s common doubts and barriers to buying what your offer, so you can address those. Once you are armed with that valuable information, you are ready to start writing ad copy that your target audience won’t be able to ignore. Taking the time to work on the foundations of your messaging will make a HUGE difference in your ad performance. That’s why I include a complete Voice-Of-Customer Research service in my 5-Step Impact Method when creating ads or running ads for clients. If you want my support with your ads, reach out to find out how I can help you.

The Gifts Are Here... Write The Best Ad Copy Now I promised to share some amazing books I read about advertising in 2023. Here am I, keeping up with my promise. You don't need to be the best advertiser to create converting ads. All you need to do is know the "why" people buy. Leverage that in your ad copy And ensure you deliver just that to build trust. Do you want to know the "why" people buy? Then these books are a must-read for you in 2024⬇️ 📍 Breakthrough advertising by Eugene M. Schwartz 📍 Scientific Advertising by Claude C. Hopkins 📍 Cashvertising by Drew Eric Whitman -- -- -- -- -- -- -- -- Are you coming across this guy's face for the first time? 📌 I'm Marvelous Ekule, connect and follow the blue name to get 1% better at creating a kickass social media ad campaign. 🎯 I help business owners to scale their e-commerce brand and business through Social Media and Google Ads. DM "Ads" and let us discuss🚀 P.S.: Need a copy of any of these books? DM with the word "Get books". #facebookadvertising #facebookmarketing #tipsforsuccess #advertisingtips #adcopy

Struggling to get your ads to convert? You're not alone. A lot of marketers are facing this problem. But below 👇 is a solution By following these simple steps you can make your ads more effective and start seeing good results A compelling ad copy is essential because it can convince people to take action. It makes your product/service irresistible and create a sense of urgency. It can increase: 🔸click-through rates 🔸boost conversions 🔸drive more sales. Below are the 9️⃣ key elements of a good ad copy 9️⃣ A Captivating Hook 8️⃣ Use More Benefits Less Features 7️⃣ A Unique Call-to-Action 6️⃣ The tone/know your audience 5️⃣ Be Crystal Clear 4️⃣ Create Urgency 3️⃣ Create Scarcity 2️⃣ Use Power Words 1️⃣ Know Your Audience A compelling ad copy is a powerful marketing tool that can help your business grow. By following the above steps you can create an ad that is both effective and memorable Seeing 👀 me for the first time I’m Jonathan Nwaorgu I’m a matchmaker for your brand and your target audience. P.S Give an example of a good ad copy. Found this helpful ♻️ kindly repost (I really appreciate)

A good copy is not measured by its length. Your ad texts don't have to be so long to persuade your audience. Sometimes less is better. Usually, when we see a lot of explanation and lengthy texts in an ad, we become a bit skeptical. It's like suddenly smelling desperation, like a wolf disguised trying to sell us something. It bores us... That's why we have our landing page. It's the place where all the extensive questions and concerns are answered in every possible way. There, you can include texts, videos, photos to better explain what you do. But please...🙏🏼 Don't shout too much, as everyone can see you without all the noise.❌️ Instead, lead them with a clearer, shorter, and more direct message that humanizes your brand with them. Always measure and compare in tests the response levels your ads are getting. Measure how short messages vs long messages perform. Also, keep in mind that it's not the same to write to someone who doesn't know you as it is to someone who does. 》In simplicity lies the key to persuasion in your copies for that final click.✅️ Have a great Sunday, everyone.✌🏼 ___ P.S. And remember, adding a touch of magic to your messaging can make all the difference. #DigitalMarketing #FacebookAds #Advertising #Copys #Ads 🚀

🌹 To optimize your ad copy for maximum impact, focus on: 🔥 1. Clear and Compelling Headline: Grab attention with a concise and compelling headline that addresses the audience's needs or desires. 💎 2. Highlight Unique Selling Proposition (USP): Clearly communicate what sets your product or service apart from competitors. 🕊️ 3. Use Persuasive Language: Use persuasive language to evoke emotion and drive action. Highlight benefits, not just features. 💙 4. Call to Action (CTA): Include a strong, clear call to action that tells the audience what you want them to do next. 🌹 5. Tailor to Audience: Understand your target audience and tailor your messaging to resonate with their interests, pain points, and preferences. 🥰 6. A/B Testing: Continuously test different variations of your ad copy to see what resonates best with your audience and yields the highest results. 🤓 7. Optimize for Keywords: Incorporate relevant keywords to improve search engine visibility and attract qualified leads. 💕8. Keep it Concise: Be concise and to the point. Avoid unnecessary words and jargon that may confuse or overwhelm your audience. By following these strategies, you can optimize your ad copy to have a greater impact and drive better results for your advertising campaigns.🌹🔥💎💯 #AdCopyOptimization #HeadlineStrategies #USPHighlight #PersuasiveLanguage #CallToAction #AudienceTailoring #ABTesting #KeywordOptimization #ConciseMessaging

My Anti-Headline List (the common headline mistakes I strive to avoid) Creating effective ad headlines is an art, but it’s also about knowing what not to do. Inspired by the concept of an Anti-To-Do List, here’s my Anti-Headline List - the pitfalls I avoid while crafting headlines for digital ads. 1. **Avoid Overcomplication**: Keep it simple and straightforward. 2. **Shun Clichés**: Originality wins over worn-out phrases. 3. **Bypass Vagueness**: Be specific and clear. 4. **Steer Clear of Misleading Content**: Integrity matters. 5. **Ditch Jargon**: Speak the language of your audience. Craft your own Anti-Headline List based on your experiences and challenges. It’s a dynamic tool, so adapt it as you learn and grow. Keep it alongside your regular strategies as a reminder of what not to do. Like any skill, perfecting headline creation is a journey of good and bad days. Celebrate your successes and learn from the misses. Every headline that resonates with your audience is a victory in your digital marketing journey. Remember: Each headline is a step towards mastering the art of digital advertising. *** Found this helpful? Share it with your network and follow for more insights on digital marketing and ad creation! #DigitalMarketing #AdHeadlines #LinkedInTips #MarketingStrategy #Entrepreneurship

Reviews don't lie😊 He saw my post, chatted me to help with an ad copy for his company's products landing page. Creating an ad copy that converts is not just about being creative It's about understanding the audience, speaking their language, and getting them excited. Through careful research and a deep understanding of my client's brand... I was able to develop a strategy that hit all the right notes. The results were mind-blowing... Once the campaign was launched, we saw an immediate increase in engagement, clicks, and most importantly, sales. It proved that impactful copy can truly make a difference and turn potential customers into buyers. But this goes beyond just selling products. It also boosted my client's reputation, built trust with their customers, and set them up for even more businesses in the future. I want to thank my client for trusting me with their advertising needs. It was an honor to work with their team and witness their determination to succeed. This achievement shows the immense power of digital advertising. In today's competitive world, standing out and driving conversions is very important. An effective ad copy can transform your business from average to extraordinary. If you're looking to unlock the full potential of your ad campaigns, send me a DM Together, we can create a tailored strategy that drives results and take your business to a new height. My name is Ruth Morgan and all I do is put smiles on people's faces and money in their accounts by writing compelling copy that attracts and converts their audience. #linkedin #reviews #adcopy #ruthywrites #marketing101 #conversionchallengewitholamide

Ad copy is like the heartbeat of your ads. If you mess it up, your ads might not work as you'd like. Here's a simple way to write ads that work. I'm sure it'll help you write convincing ad copy too. 🚀 Grab Attention When you put ads on social media, you need to snatch people's attention away from all the other stuff on their feeds. Make your ads start in a way that makes them want to read more. 🚀 Tell a Story We all love stories; they bring people together. To get folks to check out your sales page and what you're offering, share a story that your ideal customers can connect with. You can even share your own story for more trust. 🚀 Present Your Offer Your ad should end with your offer. Give a quick rundown of what you're offering, usually just a line or two, and then share a link where people can learn more. Never finish your ad without the offer link, thinking people will click on the button on the ad to find out more. Let me know below what you do when you write ad copy. Follow Constance Chinaza for more content like this

Most of the ads I see on LinkedIn are boring and ineffective. In the video below I show 6 examples of great ads by Cognism I've been targeted with their ads for over a year and they understand what a good advertisement looks like. What can we learn from their ads? 1. Ads should not look like ads If an ad is too polished or too commercial, people will scroll right past it. You need something that looks real, and preferably like peer-to-peer content. 2. A good ad provides value People stop scrolling if an ad is: - Interesting - Helpful - Funny/entertaining. 3. Ads should (almost) never be expensive to make You need a lot of content, consistently, to push to your ideal customer profile. That is why I vouch for ads that are easy and quick to make. Slick commercials that cost > 10K to create are a waste of money in 90% of the cases. 4. Ads should not make people leave the platform People don't want to download your eBook or whitepaper, and people don't want to click on your ad to go to your website. Please, optimize your ads for people to stay on the social media that they're on. #Advertising #GrowthMarketing #Demandgeneration #Nichefamousframework